Clout Nine

Clout Nine

Hosted by Alex Drachnik, Clout Nine dives into the real world of social media. How people built online careers, what they were doing before the internet found them, and how gaining massive online popularity affects their mental health, relationships, and daily lives. Each episode features creators, entrepreneurs, and anyone who has built a full-time living online sharing the unfiltered stories behind their screens. Clout Nine pulls back the curtain on the digital world we are living in.

Episodes

September 16, 2026 52 mins

Why the rooms you put yourself in matter, her secret DJ alter ego Clair de Lune, and why saying yes to everything got her here 🍰

On this episode of Clout Nine, we sits down with Nikki, co-founder of the production company Directed and Produced. Nikki opens up about growing up on film sets as her brother's unpaid PA, styling music videos and Cirque du Soleil costumes as a teenager, and how a random location-scouting gig turned into ...

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Vine fame, touring with Travis Scott and Metallica, and why he'd rather livestream than headline a festival 🍰

On this episode of Clout Nine, we sits down with Brandan Marstellar, better known as DJ Oscar Wylde and founding member of Cvked Up. Brandan opens up about his OG Vine days, losing 1.6 million followers overnight when the app shut down, hitting a breaking point on tour that got him sober, and rebuilding on TikTok, where he'...

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Max Meisel spent 15 years failing at acting before he realized stand-up comedy was his real calling. Three years in, he's on his first headline tour, the LA Sober Tour, doing a full hour on stage, booking his own dates, and running the whole operation like a one-man business.

In this episode of Clout Nine, Alex sits down with Max to talk about what it actually takes to build a career when nobody is handing you opportunities. From th...

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Caleb Serban-Lawler is the ultimate LA man of mystery. If you've been to a major creator event, festival, or influencer party in LA, you've likely walked right past him, or he was the reason you were there in the first place. He’s the bridge between the biggest creators, top-tier brands, and the chaotic world of event production.

In this episode of Clout Nine, Caleb breaks down how he navigated his way to the center of the LA ...

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In this episode of Clout Nine, host Alex Drachnik sits down with dark techno music producer, DJ, vocalist, and creative director Lucille Croft. Lucille opens up about her underground origins, shifting from modeling and fashion design into music, her unique FL Studio production workflow, and how she builds immersive creative worlds around her upcoming EP, "Doctor Red".

If you are an independent music artist trying to navigate the mus...

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Missy is a former Comedy Central creator with 839K TikTok followers and 68 million likes, known for her viral unhinged weather reports and turning internet hate into her brand. But before all of that, she was in the depths of addiction. Getting sober didn't come with a roadmap. It came with a camera and a sense of humor.

In this episode of Clout Nine, Missy gets raw about sobriety, what it's actually like to build a brand out of bei...

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What happens when you play a character on national television and the internet decides to hate you for it?

Shauhin Davari went on Survivor, got the villain edit, survived the online hate, quit law school, and built an entire coaching company around helping people find and use their authentic voice. In this episode of Clout Nine, we get into the real psychology behind online criticism, what Survivor actually teaches you about human b...

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Matt Faulk grew up with "pretty much nothing" in Humboldt County, lost his father at 5, became a professional baseball and BMX athlete, taught himself design, and went on to found BASIC®, one of the most awarded design agencies in the world, working with Nike, Apple, Beats by Dre, Gucci, and Patagonia. Then he sold it all and reinvented himself as a DJ and producer with a weekly show on Insomniac Radio reaching 8 million listeners ...

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Lisa Mancini makes a living as a full-time cosplayer, building elaborate costumes from scratch and turning her creativity into a career on Patreon. She also raises pet squirrels, which sounds like a joke until you see them.

Before cosplay became her full-time job, Lisa was a graphic designer who got laid off during COVID. That's when everything shifted. Then reality TV found her. The Bachelor Canada labeled her "Squirrel Girl" after...

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J Cyrus was there when Vine started, when it peaked, and when Twitter pulled the plug. He made $26,000 in a single month on an app that never paid creators a cent. Now the app is coming back as Divine and J Cyrus has the OG badge to prove he was there from day one.

In this episode of Clout Nine, J Cyrus breaks down the real Vine story that nobody talks about. The monetization hustle that kept creators alive, the meeting where Vine t...

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J Cyrus was there when Vine started, when it peaked, and when Twitter pulled the plug. He made $26,000 in a single month on an app that never paid creators a cent. Now the app is coming back as Divine and J Cyrus has the OG badge to prove he was there from day one.

In this episode of Clout Nine, J Cyrus breaks down the real Vine story that nobody talks about. The monetization hustle that kept creators alive, the meeting where Vine t...

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He was making six figures as an engineer straight out of college. He walked away from all of it.

Nimai Delgado grew up vegetarian in Mississippi, became the first vegan IFBB Pro bodybuilder in history, built a coaching empire by doing what felt right, and somehow still has time to be a full-time cat dad.

In this episode of Clout Nine, we talk about what happens when your career is checking every box except the one that matters. We go...

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She started shuffling at twenty with zero dance training. Now she has millions of followers, moved her entire family to LA, and is quietly building a music career nobody knew about. Vanessa Seco is not what you expect.

In this episode of Clout Nine, Alex sits down with shuffler and content creator Van Seco to talk about ten years of posting before the world finally started watching. From EDC Orlando to America's Got Talent, from Ban...

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Social media is NOT what you think it is anymore. I break down what's actually making creators money in 2026, what platforms to stop wasting time on, and why being a "nobody" might be your biggest advantage right now.

In this episode of Clout Nine, I go full no-filter on the current state of the creator economy. No tips and tricks. Just the real talk on where the money actually is, how the algorithm is working against you without yo...

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She has 7 million followers and still spirals before hitting post. Alexis Ray Driscoll joins Alex on Clout Nine to share the unfiltered reality of what content creation actually looks like when the cameras stop rolling.

From leaving behind a singing career to going viral during COVID, this conversation gets into the anxiety, the money, the persona vs person identity crisis, and what nobody is willing to say out loud about the conten...

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Jayo went from being a substitute teacher to one of the most viral TikTok creators in music, pulling 40 million views a week and selling out tours across the country. In this episode of Clout Nine, he tells the full story.

We're talking about how he accidentally got on TikTok, how a comedy skit account turned into a real music career, and how "Worst Case Scenario" became one of the biggest independent artist breakout moments on soci...

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He was the most-watched creator on TikTok in 2020 with 10 billion views and 16 million followers. Then he vanished.

In this episode, Evan Alberto ("@theguy ") breaks down exactly how he blew up, why he stepped away, and what he's doing now with his agency Content Autopilot, helping entrepreneurs scale with short-form content.

We talk about:
✅ How his first magic trick video got 18 million views
✅ The one social media secret tha...

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She throws wine in people's faces, pushes pregnant women down stairs, and steals werewolf sperm for a living. Sarah Moliski is one of the biggest names in vertical soap operas, the micro-dramas blowing up on TikTok and Instagram that you've probably watched at 2am and don't want to admit it.

Two years ago, actors wouldn't even put these on their résumés. Sarah's own representation told her not to do it. She did it anyway. Now she's ...

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Clout Nine sits down with orthodontist-turned-satirical creator Brad Podray (formerly Scumbag Dad) to tear apart the dark side of influencer culture, fake pranks, and AI-driven content.

Brad breaks down how content aggregators steal from creators, why “prank” creators are exploiting workers and vulnerable people, and how meta glasses + AI are pushing us into a creepier, dumber content era.

He also shares how being financi...

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I hired a master hypnotist to reprogram my brain and the results were UNBELIEVABLE. In this episode of Clout Nine, I'm sitting down with Zach Paul, a high-performance master hypnotist who helps CEOs and successful entrepreneurs unlock their full potential by rewiring their subconscious minds.

Zach shares his incredible journey from brain injury recovery to becoming one of the most sought-after hypnotists for high-performers. You'll ...

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