Measured
Measured is a marketing and data driven podcast hosted by Logan Wood. The show explores real world projects, industry trends, and performance insights to help businesses make smarter, more informed decisions.
Episodes
Most of what happens to your website happens in the background. Software updates. Plugin patches. Google’s quiet policy changes. Business owners rarely see any of it until something breaks, their traffic drops, or their site gets hacked.
This past week, three different quiet things happened that are worth paying attention to.
One is a routine security update you need to install. One is a...
For the last decade, the advice to business owners heading into Black Friday has been the same. Turn on seasonality adjustments. Raise your budgets. Expect huge conversion rate bumps. Ride the wave.
New data from the last three Black Fridays says the old playbook is not just outdated. It is actively costing advertisers money.
Optmyzr, a Google Ads management platform used by thousands of agenc...
For the past decade, Google has been moving in one direction. More automation. Less advertiser control. Trust the algorithm. Hand over your budget and let the system figure out where to spend it.
This past week, that trend reversed.
Three Google updates landed between October 13 and October 14 that give business owners more granular controls over where their visibility shows up and how it work...
For the past two years, the conversation about AI content has been loud but blurry. Should you use AI to write blog posts? Is it bad for SEO? Will Google penalize you? The answers depended on who you asked and what they were selling.
Last week, Google made the answer official.
On October 1, 2026, Google updated its AI-generated content guidelines for Search. The new guidance states it is criti...
October is a week away. Q4 is here. And Google Ads is quietly changing in three specific ways right now that affect how much you spend, how you show up, and how you plan for the biggest advertising quarter of the year.
In this episode of Measured, we break down what is changing, what to do about it, and what the rest of your Q4 prep should look like this week.
Change one: Local Services Ads ar...
Three things landed in the past two weeks. Two are updates from Google that give small businesses new ways to see how they show up online. The third is a real case study of what happens when a business loses visibility fast and cannot get it back.
In this episode of Measured, we break down what happened and what to actually do about it.
Two quick updates from Google. On September 10, Google br...
Not every change to how customers find your business shows up in your inbox or on the news. Some of the biggest shifts happen quietly, without a press release, without a Google update banner, without anyone asking you to pay attention.
Three of those quiet shifts have been building over the past few months. In this episode of Measured, we break down what changed and what to actually do about it.
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Three things landed this month that affect how your business shows up online, how you measure it, and what you are legally responsible for. None of them dominated headlines. All three matter for how you run a small business.
In this episode of Measured, we break down what happened and what to actually do about it.
Story one: Google confirmed a search data bug that ran for a week. Starting around August 15, site owners saw significa...
Your business now shows up in more places than ever, and less of it is under your control. Three specific changes to the platforms your business relies on landed this month. None of them are dominating headlines. All three affect how your business gets seen, measured, and recommended.
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If you run a small business, the holiday season already started. Consumers are shopping earlier than ever. Ad costs are climbing. And Q4 is coming faster than most businesses realize.
In this episode of Measured, we break down what the data actually shows, why ad costs spike so ha...
If you run Google Ads, this fall is going to be different from any fall in the last decade. Google is rebuilding the platforms you have been using for years and giving you fixed deadlines to catch up.
In this episode of Measured, we break down the three changes moving through the ...
Every business eventually needs a new website. A rebuild, a rebrand, a move to a new platform. The problem is that most website launches quietly destroy the SEO the business spent years building.
Search Engine Journal published a study of 892 domain migrations. The average domain ...
AI writing tools promised businesses a shortcut. Produce a 1,500-word blog post in 30 seconds. Publish faster than your competitors. Save the money you would have spent on a writer. The math looked obvious.
Three years in, the data tells a different story.
Two things happened in the last month that most small business owners have not heard about. Both directly affect how your business shows up online and how your marketing works.
Story one: Google is quietly wiping legitimate business reviews. Small businesses across the country are watching their Goog...
Shopify holds about 30% of the US ecommerce platform market by active stores. It processed $378 billion in gross merchandise value in 2025, and Q1 2026 alone hit $100.7 billion. 90% of Shopify stores are small businesses.
In this episode of Measured, we break down how Shopify became the default for s...
Video is showing up in search results more often than it used to. Not just on YouTube. Facebook videos, Instagram clips, LinkedIn posts, and videos embedded on websites are all getting surfaced when Google thinks they answer the query.
SE Ranking's 2025 SERP analysis found that videos appear on 78% of US Google search results pages. That does not mean video dominates the page. It means video is present somewhere on it. The shift is...
For the first time in the 20-year history of digital advertising, Meta is about to pass Google in global ad revenue. eMarketer projects Meta will generate $243.46 billion in 2026, ahead of Google's projected $239.54 billion.
In 2025, Google held a $17.89 billion lead. In 12 months, Meta closed it and...
Customers can now buy from you without ever visiting your website.
Google just launched Universal Cart, a new checkout system that lets customers complete a purchase directly inside Search, Gemini, and Maps. You make the sale, but you do not get the visit, the email, the analytics, or the chance to upsell. You just get the order.
In this episode of Measured, we break down what just happened at Google Marketing Live 2026 and the thr...
AI website builders are everywhere. Tools like Lovable, Bolt, Replit, Cursor, and v0 let someone with no coding background describe what they want in plain English and watch a working site appear in minutes. The market hit $3.24 billion in 2026 and is projected to reach $17.43 billion by 2035. The shift to AI-built websites happened in less than two years.
In this episode of Measured, we break down what these tools can and cannot d...
The publisher behind Vogue, Wired, GQ, and The New Yorker is telling its teams to plan their businesses as if Google search traffic will be zero. Not declining. Not softening. Zero.
In this episode of Measured, we step back from the news of the week and name the bigger shift happening underneath all of it. The web is moving from a traffic model to an answer model.
Three stories from the last two weeks make the shift impossible to...
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