Built to Last Gym Podcast
We Help Gym Owners Build A Very Profitable Business That Stands Out, Transforms Clients & Creates The Life They Envisioned.
Episodes
In this episode, Luka and Andy discuss the importance of maintaining the pulse of your gym's culture, the role of operational systems, and how to effectively solve problems to ensure long-term success. They share personal experiences and practical strategies for gym owners to lead with clarity and purpose.
IN THIS EPISODE YOU'LL LEARN:
=> The Fallacy of the "Hands-Off" Gym CEO: Why stepping back entirely from your gym floor...
In this episode, Luka and Andy explore the core principles behind building successful gyms, emphasizing clarity of purpose, operational excellence, coaching mastery, and creating memorable experiences. They share insights from a recent high-level gathering of successful gym owners and practical strategies to embed these principles into your business.
IN THIS EPISODE YOU'LL LEARN:
=> The Common Thread of Multi-Million Doll...
Luka and Andy discuss the importance of community engagement, in-person events, and strategic content creation for gym owners to build lasting success. They share real-world examples, practical strategies, and insights on how to leverage community and content for growth.IN THIS EPISODE YOU'LL LEARN:
=> Over-indexing on digital: Why hiding behind your screen is quietly killing your local gym growth
=> The likability formula...
In this episode, Luka and Andy explore effective lead generation strategies for gym owners, emphasizing community engagement, leveraging existing networks, and smart marketing tactics. They share practical tips and real-world examples to help gym owners attract more clients without relying solely on paid advertising.
IN THIS EPISODE YOU'LL LEARN:
=> The Lead Generation Illusion: Why endless leads won't save your busine...
In this episode, Luka and Andy share insights from their recent mastermind event, covering strategies for gym business growth, marketing, SEO, AI tools, and coaching excellence. They emphasize the importance of systems, mindset, and community in building a sustainable and profitable gym.
WHAT YOU’LL LEARN IN THIS EPISODE:
=> The Counter-Intuitive Growth Trap: Why aiming to build and scale your gym "as fast a...
In this episode, Luka and Andy explore the mentor mindset, emphasizing high standards and support in leadership, especially within gym management. They discuss practical strategies for developing effective mentorship skills, fostering trust, and creating a culture of growth.
IN THIS EPISODE YOU'LL LEARN:
=> The 10-to-25 Brain Shift: What a breakthrough study on the adolescent mind reveals about motivating younger generation...
This episode dives into the importance of end-of-month and end-of-quarter reviews for gym owners. Luka and Andy share practical frameworks, strategies, and insights to help gym owners track their numbers, improve retention, and plan for sustainable growth.
IN THIS EPISODE YOU'LL LEARN:
=> Why we’re so adamant about end of month reviews for your gym business
=> The definition of transitioning from coach to operator.
=...
This episode explores the critical importance of thinking, learning, and problem-solving for gym owners and business success. It emphasizes that offloading cognitive effort to tactics and tools without understanding the 'why' and 'how' can hinder long-term growth.
WHAT YOU'LL LEARN IN THIS EPISODE:
=> The importance of thinking strategically in business and scheduling time for it.
=> Understanding the Problem-Solving M...
In this episode, Luka Hocevar and Andy McCloy share practical strategies, insights, and frameworks to help you leverage writing, video, and audio content to attract clients, differentiate your gym, and build long-term relationships.
IN THIS EPISODE YOU'LL LEARN:
=> Why gym owners need a tailored content strategy.
=> Content matters: accept the importance of consistent media efforts.
=> Foundations of local search presence that...
In this episode Luka and Andy discuss the only 4 levers for growing your gym. They dive into each lever to share principles, strategies and tactics, as well as what they specifically do at Vigor Ground Fitness and Performance and BCI Sports Performance & Fitness gyms.
IN THIS EPISODE YOU'LL LEARN:
=> Sell to More People: The classic need for lead generation and conversion, which requires making more of...
In this episode, Luka Hocevar and Andy McCloy discuss the critical importance of owner leadership, team development, and strategic investment in sales, marketing, and operations for gym success. They share practical insights on building systems, training, and leveraging outside help to create a sustainable, profitable gym business.
IN THIS EPISODE YOU'LL LEARN:
=> Everything begins and ends with owner leadership and acco...
In this episode Luka and Andy discuss building a personal and business brand, and how they differ, and whether putting time and effort into building your personal brand makes sense. We discuss pros, con's, what NOT to do, and what IS a good idea if you have a brick-and-mortar business.
IN THIS EPISODE YOU'LL LEARN:
=> What foundations grew both of our businesses and will stand the test of time, what every coach an...
In this episode Luka and Andy discuss the trends that are here in 2026 and will be in 2027 when it comes to the gym business. We dive into what we think about them, which ones are legit and to pay attention to, which ones we don't think matter much, and the nuances of what to do about them and how to strategize in your gym business.
IN THIS EPISODE YOU'LL LEARN:
=> The "passion trap" is reaching critical mas...
In this episode Luka and Andy break down what gym owners should not do, and what they should avoid at all costs. Many times it's not just what you do right that matters, but it's also what you avoid that could be the key in growing your business.
IN THIS EPISODE YOU'LL LEARN:
=> Why expecting linear growth is a big mistake for gym owners?
=> Luka shares an example of growing 400% in a year and then ...
In this episode, Luka Hocevar and Andy McCloy discuss the importance of business cadence, quarterly planning, financial metrics, and operational excellence for gym owners. They share practical strategies to build profitable, scalable gyms and emphasize continuous improvement and self-awareness.
IN THIS EPISODE YOU'LL LEARN:
=> Most gym owners are reactive regarding their business planning and strategy, which leads to long-t...
In this episode of the Built To Last Gym Podcast, Andy McCloy and Luka Hocevar talk about the real struggles that gym owners face when it comes to entrepreneurship.
IN THIS EPISODE YOU'LL LEARN:
=> The 3 questions every gym owner MUST ask themselves periodically to create clarity, establish a path, and drop self-deception.
=> How to escape the scarcity mindset and "turn the ship around" with your gym business.&n...
In this episode, Luka Hocevar and Andy McCloy delve into the common pitfalls gym owners face, especially the founder's trap, and share actionable strategies to transition from coach to CEO, optimize business margins, and build lasting, community-driven gyms.
IN THIS EPISODE YOU’LL LEARN:
=> The founder's trap and how to avoid it (every gym owner deals with this!).
=> Transitioning from coach to CEO, while still doing...
In this episode, Luka Hocevar and Andy McCloy share insights from the Built to Last Mastermind in Phoenix, emphasizing the importance of community, culture, and strategic business models for long-term success in the fitness industry.
IN THIS EPISODE YOU'LL LEARN:
=> Community's role in gym success: Why there is no great and successful gym without great community (and here’s how to build it).
=> Strategies for bui...
In this episode, Luka Hocevar and Andy McCloy discuss the essential balance between visionary leadership (poetry) and operational efficiency (plumbing) in running a successful gym business. They explore the importance of self-awareness, training, and hiring the right people to fill gaps in leadership. The conversation emphasizes that both vision and execution are necessary for growth and success in the fitness industry, and that gy...
In this episode of the Built to Last Gym podcast, Luka Hocevar and Andy McCloy delve into effective marketing strategies for gym owners, emphasizing the importance of building and maintaining an email list. They discuss various methods for capturing email addresses, including organic content, joint ventures, and internal referrals. The conversation highlights the significance of consistent email communication and crafting engag...
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