The Biz Book Broadcast
Liz Scully spent 20 years working on big Hollywood films - she’s won an Emmy and her work is multi-Oscar nominated. She travelled the world working with massive Visual FX teams + worked far too many weekends so film directors got their perfect shot. Now, she's a business strategist and a Mastermind coach and she'll help you do equally spectacular things with your business. Growth is all about having a clear and simple strategy where each daily task moves the whole business along in many areas. She’s here to help you earn more, work less and have much more fun in your business. She’s created training on how to run the most effective Mastermind groups on the planet (humans really are better together). And with Evil Coach strategy, training so good, it’s not only effective but actually entertaining. Very rare. Liz is a fully fledged book nerd + reads a couple of books a day. She’s sifted through them to find the most effective books for you + your biz. Plus she’s bringing in many of her pals from her days in advertising, commercials, media and speaking - to get you the very best conversation + primo book recommendations. She's Irish, nomadic and as confused as everyone else why she has an English accent.
Episodes
Bookkeeper, accountant, chief financial officer - if you secretly couldn't say where one ends + the next begins, you're in good company. Mine.
Karen Gordon is a CFO - the sort that Fortune 100 companies fight over - and she's here answering all the dumb money questions I've been saving up. I ask them in your name, lovely listener - but we both know, I'm asking for myself.
We sort out which direction money people are looking...
Poison is when you bite it. Venom is when it bites you.
Why do you need to know this? Accuracy. Also - pedantry.
Copywriter Rachel Allen of Bolt from the Blue Copywriting is back in the studio for a two-parter on that very topic.
We're considering Eli Burnstein's Dictionary of Fine Distinctions, a pedant's dream about the tiny gaps between words that at first glance appear identical.
We look at the pedantry in architecture, men...
A rabbit. A tree. No words. Yet somehow a superb illustration of community + belonging.
Tonya Kubo - online community expert + host of Find Your Freaks - joins me to dissect Balint Zarko's gorgeous wordless picture book Bunny and Tree.
We dig into what makes two wildly different beings become a thriving community + why belonging isn't something you can design - it has to be earned. And the moment where rabbit poop becomes genuine...
Ron Tester is back for another History Pop-Up.
This month as well as Ron's usual book on the great men of history (if you know, you know) we cover the author who created the entire true crime genre + visit ancient Athens.
We also cover a short book that manages to squeeze in 500 years of art history + be funny as it does so. Which nicely balances out an enraging book about London. Ron kindly lets me vent. Such an annoying book, s...
Finally, you've finished writing your book. Fabulous. Sadly, writing The End isn't actually the finish line it appears - it's just the start of getting it published. Sorry about that.
Emily Hitchcock - publishing expert + CEO of Columbus Publishing Lab + Boyle & Dalton - is back to guide us through what actually happens between a finished draft and a proper, professional book.
We cover the three types of editing you nee...
Do you actually know why your clients hire you? Not what you think the reason is - what they actually say when you ask them?
Kathryn McGarvey - founder of Nosy HQ + client researcher - joins me to dig into why most businesses never ask their customers the right questions. And what happens when they finally do.
We cover the questions that unlock better marketing, why surveys are mostly useless + the Parker Pen story that will chan...
Marsha Shandur - our persuasive story expert - has a simple framework that makes everything you write for your business more persuasive.
That's every presentation, email + piece of sales copy more effective. So helpful.
She walks us through the whole thing - normally only taught in her workshops - as we look at Two Homes, a picture book about a kid with separated parents that turns out to be a masterclass in persuasive communicat...
As a keen reader - teetering on the obsessive actually, I read upwards of 600 books a year - I've had to get very good at choosing which books to focus on. I want to lock-on to the right ones fast + ditch the wrong ones for me faster.
AI has changed how I do that. In this solo show I share exactly how I use it to get better recommendations, decide whether to abandon a book + extract the good bits from a dull one without suffering ...
Is the sky actually falling in? Or are marketers just very good at making you think it is?
Forrest Linden - strategic advisor to knowledge entrepreneurs - joins me to take the Chicken Little story apart as a business tale. Because the panic merchants of the internet have a lot to answer for.
We dig into what's genuinely changing in online business right now, what's just fear-mongering + why email is the cockroach of the internet ...
When did you last read a novel from a Kiwi author? If it's been a while, we’ve got some cracking books for your list.
Kathryn McGarvey - marketing expert + founder of Nosy HQ - is back for a special New Zealand edition of our Fiction Pop-Up.
NZ literature is brilliant, yet sadly, criminally underrepresented in most people's libraries. Including, ahem, mine.
We cover dystopian dread, a detective series set in Au...
Publishing scams are everywhere right now. And the truly frightening thing? They're catching out really smart people - judges, lawyers, high-powered business owners. People who should know better.
Emily Hitchcock - CEO of Columbus Publishing Lab + hybrid publisher Boyle & Dalton - is back to walk us through exactly what to look for. From dodgy website tells to the cold call that sounds too good to be true.
Plus, what you shou...
What makes a story actually land? Oddly, it’s not the big dramatic moments - it’s the really small ones.
Marsha Shandur, of Yes Yes Marsha - our expert on persuasive storytelling - is back to discuss what a picture-book about a little girl missing her mum gets oh so right.
We dig into why action scenes beat narrative every time + why business storytellers skip the thing that makes people actually care. Plus why story ...
The description on the back of a book is doing much more work than first appears. Get it wrong and readers feel genuinely betrayed - there's actual neuroscience behind why.
Biz Book regular Rachel Allen - founder of Bolt from the Blue Copywriting - joins me to uncover what makes a great book description. We discuss the pitfalls that will lose readers + why the person who wrote your favourite book probably didn't write the words on...
No business books today. Just me, a pile of fiction + strong opinions. (Would you expect anything less of me?)
This is our second speed reviews solo - a quick run through of recent books from the finished pile. We start with a debut novel that everyone loved... except me. So often the way.
We look at a Glasgow crime series I can't get enough of - and the audio book narrator of dreams. Plus, my fave book of 2026 so far - a r...
It's time for another History Pop-Up with Ron Tester.
We’ve got a mix of assassinated Presidents, smuggled books, a surprise for the beer drinking book nerd + a disagreement about a murder victim.
Look for more History Pop-Ups where we abandon business books entirely + indulge our other book nerd tendencies.
Books discussed in this episode:
Destiny of the Republic - Candice Millard
The CIA Book Club - Charlie Engli...
You know that vicious little voice inside your head telling you you're a fraud?
Today's guest Terri Trespicio has some thoughts on it. Because there's nothing worse than being bullied by your own brain.
Terri's an award-winning writer and speaker. She’s delivered a wildly successful TED Talk with over 8 million views. Gosh.
She knows a lot about that nasty internal voice. We discuss why imposter syndrome will n...
What can a quiet little boy, a dying tree and a box of lost mittens teach us about standing out in a world of bland and often AI-generated copy?
Quite a lot, actually.
Rachel Allen - copywriter, author + Chief Marketing Officer - joins me to discuss Jacques Goldstein's gorgeous picture book Bertolt.
We discuss why it's a masterclass in messaging, what grief has to do with your best creative work + why the people who say th...
What can palm trees in LA + board games teach you about strategy? I talk with executive coach Juliet Corbett about finding strategy lessons in unexpected places.
We explore how childhood games taught Juliet to be a strategist + why the board game Labyrinth is a lesson in agility. I share how I have difficulty visiting an ice cream shop and not entirely reworking their entire strategy in my head.
Look for more shows in this Strate...
It’s that time again – another fabulous fiction Pop-up.
Word-nerd and Biz Book regular Rachel Allen is with us again + this time we’ve both got a linked theme for our books (check out how fancy + organized we are)
Look for more Pop-Ups – the last show of most is either History or Fiction and packed with reading suggestions
Books discussed in this episode:
Forever Amber - Kathleen Windsor
Hooked - ...
Right Tools, Wrong Strategy | Classics with Ron Tester
Ever bought a course you never finished? Yeah - me too.
Ron Tester is back to discuss Oliver Jeffers' delightful book Stuck + what happens when you keep throwing things at problems without a strategy.
We discuss why buying courses feels like progress when it isn't, the difference between tactics + strategy and why more is almost never the answer.
Look for more Cla...
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