The TruCoach Podcast From Truvolv

Most home improvement companies scale by adding services. Lakota Tidd scaled by cutting them, and by breaking one monthly revenue number into a target for every single day. That combination is why a company that started with yard chairs in his mom's garage is on pace to cross $20 million this year. Lakota Tidd, founder of [Top Home Improvements](https://www.tophomeimprove.com), started his business in his mom's garage at 21 with no...

Every year, hundreds of veterans across the country live with a bathtub they're afraid to step over, doesn’t meet their needs, or is just too difficult to manage. For some, mobility injuries have turned a routine shower into something they either skip or risk. Baths for the Brave exists to fix that, one home at a time. Baths for the Brave is a nationwide movement of home improvement companies that each install a free, safer s...

Most home improvement operators don't think about their legal exposure until a problem lands on the desk. A customer who wants a free house over a cracked tile. A cold call that turns into a lawsuit. A contract they copied off the internet that falls apart the first time it's tested. Attorney Heather Macklin spends her days on the other side of those problems. Macklin runs Macklin Law and acts as outside general counsel to home imp...

Dave Azer, Vice President of Marketing at Jacuzzi Bath Remodel, generates over 4,000 leads a day for the company's dealer network. Not a month or a week. A day. That comes to 1.5 million leads a year across roughly 40 sources. Leads run anywhere from $20 to $425, and Dave will tell you the cost of any single one is almost irrelevant. What he watches is net sales. On The TruCoach Podcast, Dave joins Brian Gottlieb in breaking down t...

Most home improvement operators answer the growth question the same way: get more leads. Scott Berman thinks that's how you go broke. Berman is the founder and CEO of Florida Window and Door, which has grown into a window and door business billing north of $100 million a year. He tracks revenue per lead by source and knows what each source is worth before he spends a dollar on it.

In this episode of The TruCoach Podcast, Ber...

Megan Beattie grew a West Michigan home improvement company to around $10 million in about four years, building it on door knocking, special events, and a database she mined for everything it had. No inbound leads, no aggregators, no fancy website. The industry calls her the lead queen, and she’s part of Tony Hoty Consulting, who advises more than 500 home improvement companies on building the lead sources most operators have...

Brian Kaskavalciyan rebuilt his career at 40 after watching five companies crash. That experience became the foundation of everything he runs now: The Wealthy Contractor podcast and its nearly 300 episodes, Accelerate Live, and Success Society, the mentorship community for home improvement operators who don't want to figure it out alone. He's also a TruCoach mentor and a Truvolv investor.

In this episode of The TruCoach Podc...

Vince and Anthony Nardo, Truvolv investors and TruCoach mentors, spent forty years building a family home improvement business with their father. Vince ran it as president, Anthony as CFO. They grew it past a thousand employees and multiple states before selling to private equity.

In this episode of The TruCoach Podcast, Vince and Anthony unpack what they learned along the way. They start with what their mother drilled into ...

Chris Behan has been in digital marketing since before Google was a thing. He was generating leads online while most people were still figuring out what the internet was. He's generated tens of millions of leads for home improvement companies, built and exited a business focused entirely on this industry, and now he's the president of Truvolv.

He also has a very specific point of view on why your leads are getting more expen...

Brian Gottlieb built a home improvement company from $3,000 on a plastic folding table to a $150 million exit. Eric Bohner has spent 27 years inside this industry, across hundreds of businesses, watching owners get stuck at the same walls over and over.

In this first episode of The TruCoach Podcast from Truvolv, Brian and Eric lay out the founding vision behind TruCoach and the problems it and Truvolv exist to solve. Home im...