SIGHTLINE LIVE
SIGHTLINE LIVE takes you inside today’s most impactful brand experiences. Hear the most honest conversations with top global leaders from brands like Canva, Amazon, MetLife, Hartbeat, and more, as they reveal what it really takes to master marketing strategy, events, and live experiences. From creativity and execution to measurement, gain insights that help you exceed industry expectations. This is your front-row seat to the world of live brand marketing. Hosted by Marie-Elaine Lemire, Head of Content at SIGHTLINE. Want to sponsor or be featured on an episode? ➡️ Reach out to our team today: contact@sightlinelive.com Join our newsletter for industry news and expert insights before anyone else. ➡️ https://www.sightlinelive.com/join Connect with us and follow our growing community: ➡️ LinkedIn: https://www.linkedin.com/company/sightline-live/ ➡️ Instagram: https://www.instagram.com/sightline.live/ Explore the complete SIGHTLINE world: https://www.sightlinelive.com/
Episodes
Angie Ahrens, Head of Growth Experiences at Intuit, to explore what it really takes to build trust through experiences. With more than 20 years in the events industry, Angie shares how Intuit designs events that go beyond engagement to create genuine customer relationships and lasting brand confidence. Angie discusses how trust influences every stage of the experience design process, the behaviors that reveal when trust has been e...
Erin Oles is the President and Chief Marketing Officer at Salesforce, leading Global Strategic Events, Executive Marketing, Field Marketing, Product Marketing, Community, Brand, and Messaging. Recently promoted from EVP of Global Integrated Marketing to CMO, Erin brings a unique perspective on how marketing, events, and customer experience work together to propel the brand story and drive business growth. In this episode, Erin tak...
Liz Urheim, Chief Marketing Officer at Verifone, and Courtney Engel, VP Strategy & Development at Magnet Media, to explore how the most successful brands are turning events into year round marketing engines. Drawing from their collaboration around NRF, they share how strategy, storytelling, and content work together before, during, and after an event to build awareness, deepen engagement, and drive business results.
Liz and Cou...
What makes a brand-agency partnership truly work?
In this episode of SIGHTLINE LIVE, Gil Forer, former partner at EY and current founder of ForerSight Advisors, and Lina Beaudin, VP of Production at C2 Studio, unpack the long-term EY and C2 partnership behind one of experiential marketing’s most ambitious leadership platforms.
They discuss how trust, strategic alignment, and creative tension helped turn big busin...
Danielle Damiano Medeiros is LinkedIn's current Global Head of Industry Tentpole Experiences, Events and Executive Engagement COE. With a background spanning advertising, media, hospitality, finance, and technology, she has spent her career making purposeful moves toward one goal: designing experiences that earn attention at a global scale.
In this episode, she gets into how LinkedIn decides when and how to show up at the world's ...
Jeff Clanagan is the President and Chief Distribution Officer of Hartbeat, a global entertainment company built at the intersection of comedy and culture.
With a career spanning concert promotion, film distribution, and live experiences, Jeff has spent decades turning bold creative ideas into some of the most culturally defining moments in entertainment. In this episode, he gets into what it takes to build live experiences that ear...
Matt Morris is the Head of Marketing at Lightspeed Commerce, the unified commerce platform powering retail and hospitality businesses across 144,000 locations worldwide.
In this episode, Matt breaks down how he thinks about the full events spectrum, strategic sponsorships to Edge, Lightspeed's owned flagship experience how to decide when to build your own stage versus showing up on someone else's,and what separates events that gene...
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