Finding 12 Minutes Podcast

Finding 12 Minutes Podcast

Better Thinking. Faster Decisions. Bigger ROI. Based on the principles from the book Finding 12 Minutes, this is a 12-minute podcast for leaders who want to move faster and think sharper. The concept is simple. Find 12 minutes of efficiency each day, and you gain an hour every week. Over time, that compounds into better decisions, stronger execution, and measurable results. Each episode focuses on practical ways to use AI, innovation, or products to improve how you work and remove friction from your day. No theory. No fluff. Just clear ideas you can apply immediately.

Episodes

October 20, 2026 • 21 mins

If your competitors can buy the same AI tools, why should customers choose you? In this episode of Finding 12 Minutes, Dr. Frank Lazaro applies blue ocean thinking to AI strategy. He explains how to identify overlooked customers, challenge industry assumptions, and use eliminate, reduce, raise, and create to shape a different offering. A hypothetical project-screening example shows how efficiency could open new demand rather than s...

Listen
Watch
Mark as Played

Artificial intelligence can help employees produce more work in less time, but higher output does not automatically create higher value. In this episode, Dr. Frank Lazaro explains the AI productivity paradox, identifies four places where efficiency gains disappear, and offers a practical approach to turning saved time into organizational capacity. Finding 12 minutes is only the beginning. The return comes from deciding where to put...

Listen
Watch
Mark as Played

Artificial intelligence can generate images, write copy, and produce endless creative variations. So, what does that mean for the creative professional? In this episode, Dr. Frank Lazaro reflects on his recent guest lecture at SCAD and the concerns students raised about AI’s impact on creative careers. He explains why human value still comes from understanding the problem, knowing the audience, choosing the right direction, a...

Listen
Watch
Mark as Played

Artificial intelligence will change management before it replaces entire jobs. In this episode, Dr. Frank Lazaro explains how AI shifts managers from tracking activity to defining outcomes, from assigning tasks to designing workflows, and from reviewing everything to managing exceptions. He also offers a practical audit leaders can use to identify where AI can reduce administrative friction and free up time for judgment, coaching, ...

Listen
Watch
Mark as Played

“Human in the loop” has become the standard answer to AI risk concerns, but adding a reviewer alone doesn't guarantee meaningful oversight. In this episode, Dr. Frank Lazaro explains the differences between being in, on, and over the loop. He also presents a practical framework for defining review responsibilities, matching oversight to risk, and measuring whether human involvement improves the workflow or merely moves ...

Listen
Watch
Mark as Played

Many organizations have purchased AI tools without changing how work gets done. In this episode, Dr. Frank Lazaro explains the difference between deploying AI and achieving real adoption. He outlines three levels of adoption, identifies the common causes of the adoption gap, and presents a practical approach for turning individual experimentation into repeatable workflows and measurable business value. Better thinking. Faster decis...

Listen
Watch
Mark as Played
September 8, 2026 • 14 mins

What happens when AI stops answering questions and starts doing the work?

In this episode of Finding 12 Minutes, Dr. Frank shares his first real-world experience with ChatGPT-6 Astra, an active computer operator that can browse websites and use applications independently.

The challenge was simple but tedious: export 110 presentations from Typeset as individual PDF files. With no bulk export option, the process would normally require ...

Listen
Watch
Mark as Played

The innovation bottleneck has moved. Organizations no longer struggle to generate ideas. They struggle to execute them.

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores how AI has made ideation faster and cheaper while exposing a new constraint: execution capacity. He breaks down why promising ideas stall, how decision clarity, ownership, capacity, and scaling shape outcomes, and what leaders can do to turn innovatio...

Listen
Watch
Mark as Played

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores how roadmaps can create false certainty, turning assumptions into commitments and feature lists into strategy. He breaks down the difference between strategy, roadmaps, and project plans and explains why organizations should focus less on delivering what they predicted months ago and more on learning, adapting, and creating measurable value.

You’ll also learn a s...

Listen
Watch
Mark as Played

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores decision velocity, the ability to move from uncertainty to action without sacrificing sound judgment. Organizations rarely suffer from a lack of ideas. More often, progress stalls because decisions are poorly defined, ownership is unclear, or teams continue searching for more information instead of acting.

Dr. Frank examines the hidden cost of slow decisions, the diffe...

Listen
Watch
Mark as Played

What if the biggest problem with your technology isn’t the technology at all?

In Episode 19 of Finding 12 Minutes, Dr. Frank Lazaro explores Conway’s Law, the idea that the systems organizations build tend to reflect how their people communicate and work together. From AI implementation and product development to proposals and innovation programs, organizational silos often become system silos.

This episode examines why b...

Listen
Watch
Mark as Played

Innovation isn't measured by the number of hackathons, AI pilots, or brainstorming sessions an organization holds. It's measured by what actually changes.

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores the critical difference between innovation theater and innovation systems. While many organizations excel at generating ideas and showcasing innovation, far fewer have built the repeatable processes that consistently...

Listen
Watch
Mark as Played

Organizations rarely suffer from a lack of ideas. They suffer from a lack of execution.

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores why promising ideas often disappear long before they create value. It's usually not because they were bad ideas. It's because they lacked ownership, a clear problem to solve, a small experiment, or a decision to move them forward.

Dr. Frank explains why organizations often mistake fe...

Listen
Watch
Mark as Played

Are you building the right product, or are you just getting better at building the wrong one?

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores one of the most misunderstood concepts in product management: the difference between product discovery and product delivery. Too many organizations rush into execution without first validating the problem they're trying to solve. The result? Teams deliver features on time and ...

Listen
Watch
Mark as Played

Every product team receives feature requests from customers, sales teams, executives, and internal stakeholders. But building every requested feature is not product strategy. It is product management by committee.

In this episode of Finding 12 Minutes, Dr. Frank Lazaro explores the difference between collecting feature requests and making strategic product decisions. Learn how to uncover the real business problem behind every reques...

Listen
Watch
Mark as Played

In this episode of Finding 12 Minutes, Dr. Frank continues the conversation on change management by unpacking McKinsey’s 7-S model and applying it to AI adoption, implementation, and product development.

AI initiatives often fail not because the technology is weak, but because the organization around the technology is misaligned. Strategy, structure, systems, skills, staff, leadership style, and shared values all influence whe...

Listen
Watch
Mark as Played

Organizations don't struggle with innovation because they lack ideas. They struggle because they focus on implementing technology while overlooking the people expected to adopt it.

In this episode, Frank explores the ADKAR Change Management Model through the lens of innovation and the Finding 12 Minutes philosophy. He explains why successful AI and innovation initiatives require more than new tools. They require changes in behavior ...

Listen
Watch
Mark as Played

Why do some employees embrace AI immediately while others resist it? Why do promising innovation initiatives gain momentum in one organization and stall in another?

In this episode of Finding 12 Minutes, Frank explores Everett Rogers' Diffusion of Innovations theory and how it applies inside modern organizations. While the theory was originally developed to explain how innovations spread through society, the same adoption patterns a...

Listen
Watch
Mark as Played

Episode 11: Innovation Management in the Age of Infinite Ideas

Innovation has never been easier.

AI, automation, and emerging technologies have dramatically lowered the cost of experimentation. Today, anyone can generate ideas, build prototypes, and launch pilots faster than ever before. The challenge is no longer finding opportunities. The challenge is deciding which opportunities deserve investment.

In this episode of Finding 12 Min...

Listen
Watch
Mark as Played

Episode 10: The Rise of the Forward Deployed Engineer

Every company is becoming a technology company, whether they planned to or not.

Engineering firms are building software. Consultants are creating AI-powered tools. Construction companies are developing platforms. Traditional service organizations are discovering that their most valuable opportunities may be hiding inside the work they already do every day.

In this episode of Findin...

Listen
Watch
Mark as Played

Popular Podcasts

    If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.

    Dateline NBC

    Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

    The Bobby Bones Show

    Listen to 'The Bobby Bones Show' by downloading the daily full replay.

    The Joe Rogan Experience

    The official podcast of comedian Joe Rogan.

    The Clay Travis and Buck Sexton Show

    The Clay Travis and Buck Sexton Show. Clay Travis and Buck Sexton tackle the biggest stories in news, politics and current events with intelligence and humor. From the border crisis, to the madness of cancel culture and far-left missteps, Clay and Buck guide listeners through the latest headlines and hot topics with fun and entertaining conversations and opinions.

Advertise With Us
Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2026 iHeartMedia, Inc.

  • Help
  • Privacy Policy
  • Terms of Use
  • AdChoicesAd Choices