PR Powerhouse with Jo Swann
PR Powerhouse is for female entrepreneurs and women in business who know they want to get in the press to help build their business and personal brand profile, but don't yet know how to do it. You're ready to gain the recognition your work deserves and to make more impact, but maybe feel overwhelmed with imposter syndrome. You want to be seen in the media, but are you ready? You know you have it in you, you just need confidence, know-how and and understanding of EXACTLY what journalists are looking for. Hosted by Jo Swann, award-winning founder of Chocolate PR, you'll learn the how to claim your space in your industry by boosting your authority in the press and by leveraging the power of public relations. This is the show for you to learn how to position yourself powerfully in the media, you'll leave the show knowing how you can do it!
Episodes
Meet the amazing Hannah McKimm who is a graduate of our Dare to Be Seen Programme- Hannah has featured on national TV, radio, in newspapers and in magazines - she's become a PR Powerhouse from a PR novice in a matter of a few months.
She was scared to share her story - it is one of severe trauma - but when ready she trusted in us to support her in communicating it with clarity and confidence, to support her mission to help other wo...
What makes my business PR-able?…..you may ask yourself as a female entrepreneur, solorpreneur, small business owner, kitchen table business, - whatever you term yourself as! Many women in business struggle with believing they are PR-able. You absolutely are no matter what stage in business you are at, because PR isn't about your business, it's about you and your mission. In this episode I ask you 6 key questions that can help you b...
This week alone we've seen our clients win awards, get paid speaking gigs, win new DREAM clients, be approached for collabs, and secure national press coverage impacting millions - ALL from them nailing their story and getting super clear and confident on communicating their unique awesomeness - BOOM!
This is why I am so passionate about helping female entrepreneurs to get your story straight here and now - because from here incr...
In this episode I share with you some insights from a fabulous talk from radio and TV Presenter. Remel London - who talked about 'How to Make it into the Mainstream' at Dani Wallace's recent Bee Inspired event.
Today I'm going to talk to you about a recent event entrepreneurial event I attended - the fabulous Bee Inspired, hosted by my incredible friend and client Dani Wallace, AKA the Queen Bee and I'm going to share with you some insights from the media panel I hosted there as well as some reflections on a talk from one of the guest speakers, Trina Nicole.
The theme of the 2 days was 'Taking up space' - and this couldn't be closer to ...
So today's episode is a bit of a different one - one based on my reflections from an epic week in LA with the incredible Niyc Pidgeon and her Elite Mastermind. This was a real uplevel situation for me and I think it's useful for me to reflect on my own business growth as well as just to talk to you about all things PR.
In this podcast we cover:-
- The power of TRULY unapologetically connecting to your mission and the confidence a...
Today we're talking about using your story in PR and marketing, as a small business owner/female entrepreneur on a mission - and we talk about how it's a responsibility to share it - for so many reasons! With inspiration from varied sources from Demi Lovato to Steve Jobs to Terry Pratchett we talk about the role of the storyteller in society and why you must become one.
We cover:-
1. Remembering your story is what the media (and ...
This has been quite a week - a juicy one full of a LOT of emotion, with some extreme highs and also moments of real vulnerability from our clients who are stepping out to be visible. You see it's not plain sailing this PR lark - it's not always a smooth ride, as due to the nature of PR we do, as a client of ours you dig deep, you often lay your heart and soul on the line and you may find parts of your story painful to tell…..
But...
Hello! Continuing our month of chat around business planning I thought I'd use this episode to answer a question I get asked a lot by female entrepreneurs who are starting to think about using PR to raise their profile and increase the power of their business communications and marketing….
The question:- When do I need a PR agency?
So this will be a short podcast right? Surely the answer is always…..!
Not so.
In this episod...
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