MAKE THE DIFFERENCE YOU WERE BORN TO MAKE The Business of Thought Leadership podcast is about building your thought leadership around your expertise, your brand and your name. To become well known and highly regarded in the market place for the results you are able to produce for your clients. Our guests are top thought leaders who have done it. They've become widely known for their expertise and results they're able to deliver for their clients. They all love what they do and get paid very well for doing it. You'll meet entrepreneurs that have leveraged thought leadership in driving business revenue, coaches that were unknown and barely making ends who later became celebrities and took their income into the 7 figures, consultants that transformed into best-selling authors and built multi-million dollar firms and senior executives who followed their passion, left their day jobs and are changing the world. We've had interviews with notables such as New Times Best-Selling Author Seth Godin, success and investment coaching icon, Raymond Aaron, a personal coach to billionaires, Alex Charfen & Tony Robbins' Director of Coaching, Marc Von Musser. Steve Jobs once said "The people who are crazy enough to think they can change the world are the ones who do." Are you crazy enough to join us in making the difference you were born to make. We want you to 10x your impact, your income and your influence every 12 months. Financially successful people with purpose and passion are changing the world and we want to inspire you to be one of them.
"Stop waiting for a mentor — instead, ask them to collaborate on something you're working on. That collaboration proves you're actually pretty great." — Eric Koester
Eric Koester started his first business at 14 — building research reports for environmental consultants in Asia — before he could even drive himself to the library. He wasn't trying to be an entrepreneur. He just didn't know he was supposed to w...
"Deciding isn't the same as wanting. Everybody in Iran who was in our position wanted to be safe. Wanting's easy. Wanting doesn't cost anything, but deciding — that's a whole different animal."
— Nicky Billou
This Thought Leader Nugget opens with a story Nicky has carried his entire life — the night a Molotov cocktail came through his family's living room window in Tehran when he was eleven years old. His fath...
"The branch that holds the most fruit bows the lowest. People who have nothing to hide speak in a very simple language and act very humble."
— Adriana Yuno
Adriana Yuno left home at 10, raised herself in her grandmother's house, worked since she was 13 to support her family, and built a career in forensic accounting — all while carrying a label she never accepted. What she learned studying fraud and failing systems ...
"My father believed everybody's self-belief wobbles once in a while. All they need when that happens is for someone to remind them who they are, someone to believe in them. That little spark of belief can turn into a roaring fire, and they're off into the races."
— Nicky Billou
Before there was a podcast, a coaching practice, or a philosophy of thought leadership, there was a boy in Tehran, standing in his living room wit...
"She's basically my best friend. I've had this horse for 21 years. If we do nothing, she's going to die — so it's one of those decisions you just have to make for them."
— Cody Sturgess
Cody Sturgess was shortlisted for the Canadian Olympic team in 3-day eventing — an equestrian triathlon that includes cross-country riding at nearly 600 meters per minute over solid, immovable fences. He broke his back in two p...
"The quality of your life depends on the quality of the questions you ask." — Nicky Billou
Most of us never deliberately choose the questions we ask ourselves. We drift into worry, distraction, and scarcity — not because we're undisciplined, but because we never decided what to ask instead.
Drawing on Tony Robbins' Personal Power 2 course, I walk through a practice I've been using to take control of where my brain goes ...
"Have the cojones to focus. Be willing to take some things off the table in order to double and triple down on the things that really work. If you want to grow a tree full of fruit, you've got to prune some of those branches." — Mark Organ
Mark Organ has done what very few founders ever manage once, let alone twice. He co-founded Eloqua, built it into the defining marketing automation platform of its era, and watched Oracle a...
"When I get an objection, I know that the soul is saying yes to moving forward with me. It's just that the brain is scared, and all I've got to do is reach the soul." — Nicky Billou
There is a reframe in this episode that will change how you feel the next time a prospect pushes back in a sales conversation.
It came from Matthieu Mehuys, a client inside eCircle Academy's weekly mastermind, and it is as simple as it is powerful...
"The minimum standard is excellence. If you have to ask me whether you should serve a burnt pizza, you've already answered the question." — Rick Rosenfield
Rick Rosenfield didn't set out to build a restaurant empire. He was a federal prosecutor who put mob bosses in prison, then left the Department of Justice to open a pizza restaurant in Beverly Hills with his law partner — no restaurant experience, a mortgaged home, a...
"There's a fine line between persistence and failure to accept reality. But if you're going to err on one side or the other, you want to err on being overly persistent rather than giving up too soon." — Tim Leatherman
Tim Leatherman is back for his third conversation with Nicky — and this one comes with a new book. The Leatherman Book releases October 6th, 2026, and it tells the story of how a note scribbled in a travel...
"He believed so strongly in the product that he just couldn't wrap his mind around anybody saying no. So he just looked at it and took another approach." — Patrick Francey
Patrick Francey — founder of the Real Estate Investment Network, host of The Everyday Millionaire podcast, and a 43-year entrepreneur whose first business still runs without him — brings the kind of grounded, hard-won perspective that only comes...
"If you never had a chance to see Leo Messi play, I'm sorry. He's still playing club football, so if you have a chance to see him play now, please continue to see him play — but learn from his example and bring those lessons into your own life." — Nicky Billou
When Lionel Messi announced his retirement from international football, Nicky Billou got teary-eyed. Not out of sentimentality alone — but because men who o...
"The thing about being a musician is once you finish your gig, you're unemployed. So you have to be hustling nonstop to get your next gig." — Terry Donnelly
Terry Donnelly does not look like a man who has reinvented himself six times. He looks like a man who has been doing the same thing in six different industries — which, it turns out, is exactly right.
From touring musician to HR consultant to venture capital partner...
"If I'm here 20 years from now doing this exact same thing, is that okay? And I said, absolutely not." — Dr. Ken Keis
Dr. Ken Keis is back — and if you caught his first conversation with Nicky, you already know this is someone who has built a life's work out of helping people find theirs. This time, the conversation goes deeper: into how a dairy farm kid who nearly failed high school and was told he'd never amount to an...
"When I walked inside that office, so disappointed, face to face with a man who was joyful in a joyless land — and I heard Jesus say, I am the truth. You've been looking in the wrong places." — Virginia Prodan
What would you do if a man came to your office, waited for your assistant to leave, drew a gun, and told you he was there to kill you? Virginia Prodan's answer — share the gospel — is either the most a...
"Success is peace of mind, which is the direct result of self-satisfied action in knowing you did your best to become the best you're capable of." — John Wooden, as quoted by Nicky Billou
Most people skip the fundamentals because they seem too small. John Wooden built 10 national championships on them anyway.
In this Thought Leader Nugget, I walk you through what made Wooden the greatest coach in history — and it wasn't...
"People have no idea how capable they are. They might think they're good — they might even be right that they're great — but they really have no idea what they're capable of until they start to realize it."
Norm Gordon built a portfolio of over 1,000 apartment units in Canada. But the most interesting thing about his story isn't the scale — it's the method. He didn't grind his way there. He planted his way there.
...
"Are you ready to confront your sales hesitancy head-on so that you can overcome it once and for all and make all the sales you've ever dreamed of making?" — Nicky Billou
Sales hesitancy is one of the most common — and most quietly destructive — patterns in coaching and consulting practices. It does not always look like fear. More often it looks like productivity: researching content strategies, posting on social ...
"However much discomfort you can tolerate is going to equal how much success you achieve, and there's not really any way around that."
Keyvan Billou is 20 years old. He skipped university, works 14-hour days at Hammer Fitness in Toronto, and has built a coaching practice from scratch — in person and online — that gets people into exceptional shape. He is also Nicky's son, which makes this one of the more candid and pers...
"They put a bullet mark on my husband's head as a traitor to this country. Our Department of Justice put our lives in danger. We're American."
Martha Byrne is best known for two Emmy Awards and more than two decades on As the World Turns. But for the past five and a half years, she has been doing something entirely different: fighting the United States federal government to prove that her husband — retired NYPD Sergeant and 9...
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