Bon Sauce - A Branding & Marketing Podcast

Today, Elliot is joined by Nick Richtsmeier, founder of Culture Craft, Trust Made Growth and author of The Damn Rules.

They reflect on why marketing feels ten times harder than it used to, and what's really driving that shift. Nick breaks down the difference between extractive and expansive systems. It sounds complex on the surface, but you’ll definitely recognise the symptoms of how some of the bigger tech companies opera...

Eliška's off on holiday this week, so Elliot is joined by a special guest: Emily Monsell-Holden.

A brand and culture strategist and fellow podcast hose with 20 years of experience spanning in house leadership at Berry Bros & Rudd, Café Direct and Just Eat. She now runs an ‘anti-consultancy’, The Impact Apothecary and hosts their podcast, Impact Curious.

This week's conversation delves into the gap that quietly...

Social media promises connection and reach, but does your business actually need to be on it?

Eliška and Elliot dig into the messy state of "late stage social media," from the Enshittification of platforms built on ads and algorithms to the risks of building your business around the whims of a fickle algorithm. They debate whether social media can ever truly build a business, why chasing the algorithm often works against your br...

This week, Eliška and Elliot make the case that consistency, not cleverness, is what actually builds brand recognition, trust, and revenue. Even the ugliest branding can outperform the most glossy and well thought out visuals when it shows up reliably.

They unpack the three types of consistency every business needs, and why the third one quietly sinks most brands.

Stick around for our Secret Sauce to help you build (and stick...

Plenty of businesses treat marketing as a cure-all, but marketing doesn't fix problems, it amplifies what’s already there. Elliot and Eliška question why so many founders and marketers jump straight to tactics without diagnosing the actual problem first.

They unpack the difference between strategy and tactics, and share their "Island A to Island B" Secret Sauce to help chart a course for your business.

If you've ever t...

“You should find your niche” Easier said than done…

Today Elliot and Eliška discuss the advice that seems to be everywhere right now, and how it could totally hamstring your business if done poorly. On the surface it seems like a good idea, but how does one go about finding a niche - how do you even define a niche in the first place?

Don’t worry, they’ve got the Secret Sauce🌶️ to help you...

Have you noticed that everything looks the same these days? Cafe’s all look like Brutalist galleries with pastries displayed on concrete plinths. Companies are all rebranding to bold serif typefaces with simplified logos. Even our homes are being decorated in the same style as everyone else.

Elliot and Eliška point out the likely culprit, why this trend has led to the homogenisation of taste, and why its now more crucial ...

Getting new leads is the lifeblood of any business, but are they setting you up for failure? Your instinct to attract as many new clients/customers as possible might be clogging your conversion pipeline and slowly sinking your business…

Today, Elliot and Eliška share their thoughts on this pain point and share the things you can do to make sure your business is attracting the right people. If you’re constantly fiel...

Today, we’re talking about target audiences and personas: Are they really a good lens for your marketing and branding strategy?

Understanding your audience is key, but the way you go about that fact finding mission can influence how you show up for your audience, and even lead you down the wrong path if done poorly.

Elliot and Eliška share their mixed experience with personas and other tools to understand who you are se...

Welcome to the first episode of the Bon Sauce Podcast!

Today, Elliot and Eliška talk about the pain points that come with bringing in consultants and agencies, and how to best use the insight they can provide. They unpack key questions that often come up: How well do they know my business? Are they just telling me what I want to hear?

They share some red flags to watch out for and important questions to ask for the best resu...