Digital Counsel
The legal industry has no shortage of marketing advice, but most firms still struggle to connect marketing efforts to signed cases and revenue. Hosted by Jamie Adams and Michael Bunn, this show breaks down the conversations shaping the legal industry—from Reddit threads and LinkedIn debates to case studies and industry reports. Each episode challenges common advice, explores the connection between marketing and intake, and highlights what law firms should actually focus on to drive measurable growth and stronger case outcomes.
Episodes
Jamie talks with Mick Kurian from OpenAI about what ChatGPT Ads mean for small and mid-size law firms. The episode frames ChatGPT as a new, full-funnel environment where prospective clients ask richer questions than a three-word Google search and where ads must be relevant to the whole conversation, not just a keyword.
It is built for firm owners who want to understand where legal advertising is going next. You will hear why ChatGPT...
Some of the highest-leverage marketing moves are the ones attorneys avoid most. In this episode of Digital Counsel, hosts Jamie and Michael tackle three of them head-on: whether social media is actually worth your time, why so many firms refuse to implement technology and AI, and how the firms that grow fastest budget for marketing.
It’s a practical playbook for firm owners. You’ll hear how to use social as a trust signa...
When someone decides they need a lawyer, you have about four days — and you’re not the only call they’re making. In this episode of Digital Counsel, hosts Jamie and Michael walk through new legal-industry research on how clients actually choose a firm: the roughly four-day decision window, the 80% who now contact multiple attorneys, and why the firm that answers the phone (and answers it well) usually wins the cas...
Minutes before recording, Google published an article that said the quiet part out loud: good SEO is good GEO. In this episode of Digital Counsel, a fired-up Jamie and Michael break down that article point by point for law firms — and use it to dismantle the ‘AI optimization’ snake oil being sold to firms right now.
This is the episode to send any attorney who’s been pitched a special ‘AI website,&rsquo...
Google has had a very busy year — and for law firms, the ground under local search has shifted. In this episode of Digital Counsel, hosts Jamie and Michael break down what actually changed: back-to-back core algorithm updates, the rise of AI Overviews on legal queries, the snake-oil ‘AI optimization’ being sold to attorneys, and why your first-party data and your LSA response time now decide who gets the case.
It&r...
In this episode of Digital Counsel, Jamie Adams and Michael Bunn cover three stories that reframe what it takes to win as a law firm in 2026 — why 'personal injury' and 'family law' aren't specific enough niches anymore, how scammers built six fully operational fake law firms using ChatGPT, and what 3,000 real legal consumers revealed about how they actually choose an attorney.
Backed by an article from Attorney at Law Magazin...
In this Episode of Digital Counsel, Jamie Adams and Michael Bunn tackle three forces hitting law firm operators at once — AI-primed clients who arrive at intake already armed with questions, a billing model quietly bleeding revenue, and a marketing playbook set by Morgan & Morgan that most firms are still trying to decode.
From real stories about intake teams getting stumped by ChatGPT-educated callers, to the data showing...
Most law firms can't answer one question: which marketing efforts are actually driving signed cases and revenue? This show, hosted by Jamie Adams and Michael Bunn, cuts through the noise of leads and rankings to reveal what's truly misunderstood about legal marketing, intake, and case outcomes. If you lead a law firm, get the perspective you need to build a practice that proves its results and drives real growth.Follow Scorpion on ...
In the first episode of Digital Counsel, Jamie Adams and Michael Bunn break down the three biggest forces reshaping law firm marketing right now — and why the firms that move first have a structural advantage that will be nearly impossible to close later.
Drawing from Clio's 2026 Legal Trends Report, real client conversations, and years of experience across legal and home services, Jamie and Michael give firm leaders a clear, ...
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