Culture Creators

Culture Creators

Culture Creators is a podcast for executives who own culture outcomes—engagement, performance, trust, and retention—featuring real leadership stories and practical playbooks you can apply immediately to make your culture your greatest strategic advantage. Each episode unpacks a real culture challenge a leader faced, what was driving it beneath the surface, and the specific actions that helped them turn it around. Culture isn’t built with slogans. It’s built (and protected) through decisions: what leaders tolerate, what they reinforce, how they communicate, and how they respond when pressure of growth, change, conflict, burnout, or churn hits. Culture Creators goes past commentary and into the mechanics: the frameworks, habits, tools, mindsets, and operating rhythms that create clarity, alignment, and momentum in the top-performing cultures. You’ll hear: - High-stakes culture stories from executives and people leaders - Step-by-step playbooks for rebuilding trust and raising performance - Practical frameworks for communication, alignment, and retention - Lessons from the CEO–People Leader relationship that you can translate to your own leadership team If you’re responsible for culture, and you want more than inspiration, Culture Creators is where you’ll find repeatable playbooks for building a workplace people want to stay in and do their best work.

Episodes

October 21, 2026 • 68 mins
Ask a room of 500 people who considers themselves an above-average listener, and every hand goes up. Dr. Greg McKeown ( https://www.linkedin.com/in/gregmckeown/ ), author of the New York Times bestsellers Essentialism ( https://a.co/d/08Ocn1Md ) and Ef...
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It Was Never About the Pay In 1993, turnover at Southwest Airlines was less than half the rest of the industry's: just 4.5%. Here's the part that should get your attention. Southwest wasn't paying top dollar to keep those people. Ann Rhoades ( https://...
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What happens when you pay people to notice ways they can make a difference? A client’s dog interrupted a routine Zoom call. Most people would apologize, mute the barking, and move on with the agenda. The team at Lemonade Stand ( https://www.linkedin.co...
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“Life first” sounds like something you’d cross-stitch on a pillow, not an operating model for one of Utah’s fastest-growing companies.But Crystalee Beck ( https://www.linkedin.com/in/crystalee/ ) built Comma Copywriters around a simple conviction:Work ...
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It Was Never About the Oil Garry Ridge spent 25 years as CEO of WD-40 Company. (Yes, that WD-40 — the blue-and-yellow can in your garage.) When he got the job in 1997, it was an insular American company worth about $300 million, and Ridge was the long-...
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What happens when you take firing off the table?For most leaders, firing is the escape hatch. Someone underperforms, you replace them, and you never have to learn whether the failure was theirs or yours.Next Jump welded the hatch shut. No firing. Which...
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Want your team to actually tell you the truth? In the Army, Roxanne Petraeus ( https://www.linkedin.com/in/roxanne-bras-petraeus-2292b8109/ ) watched senior officers announce an open-door policy and then act like the door was shut. So she stopped trust...
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When Populus Group hit about 100 employees and was growing fast, founder and CEO Bobby Herrera did something his team revolted against: he intentionally slowed the company down. They came at him "with pitchforks," asking why he was hitting the brakes m...
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Derrick Hall has spent 35 years in baseball, more than two decades of it running the Arizona Diamondbacks. He’s managed to produce incredible results in one of the most competitive industries on earth — and the most important ones aren’t on the field:M...
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What does a CEO actually want from their CHRO? Aaron Skonnard, the founder and former CEO of Pluralsight, has a more specific answer than most. Aaron co-founded Pluralsight in 2004, scaled it past $600M in revenue, took it public on Nasdaq, and sold it...
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When you're an HR leader and your CEO doesn't trust you, you feel it before anyone says it. The meetings you weren't in. The decisions made without you. The growing sense that your title is bigger than your influence. Johnny C. Taylor has been there. H...
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