The Proctor Effect

On The Proctor Effect, Avi Proctor sits down with bestselling author Nachman Seltzer to uncover what decades of writing about extraordinary people have taught him about purpose, opportunity, and the stories we leave behind. Some people spend their lives waiting for a door to open, while others recognize the moment and walk through it. This conversation may change how you see the people around you and the possibilities already waiti...

On The Proctor Effect, Avi Proctor sits down with Rav Elyada Goldwicht, founder of Semichas Chaver Program (SCP), and hears how the question “What does Am Yisrael need?” grew into a worldwide Torah movement. What follows is the story of choosing Israel when America offered the easier path, turning one idea into 300 locations, and becoming the rabbi of a community that would soon face war, sacrifice, and heartbreaking lo...

Avi Proctor sits down with Rabbi Moshe Benovitz, the Managing Director of International NCSY, to have a real talk about what it actually means to live a life of meaning today.

You know that feeling where you're just going through the motions and nothing really sticks? We get into exactly why that happens and how to break out of it. It’s one of those conversations that makes you look at your daily routine, your sports obsessio...

Avi Proctor sits down with Rabbi and Rebbetzin Schneider for a real talk about the messy parts of life. From the years they spent struggling with infertility to the big decision to pack up and build a life in Israel.

This isn't a lecture. It is a masterclass on how to stop letting your circumstances run your life. If you have ever felt like you are falling behind, this episode is exactly the perspective shift you need to find your ...

Avi Proctor sits down with Tamir Goodman, famously dubbed "The Jewish Jordan" by Sports Illustrated in 1999, to uncover the raw reality behind his meteoric rise.

From severe dyslexia unlocking his elite passing vision to the brutal reality of walking away from top-tier D1 programs to protect Shabbat, Tamir shares a raw, unfiltered look at his journey. This is a profound masterclass on identity, ferocious resilience, and what happens...

The Proctor Effect on Moral Edge brings you Avi Proctor in conversation with Rabbi Nachum Wasosky, founder of Geerz.

Rabbi Nachum shares the wild story of how one mountain bike ride turned into a life-changing movement for kids, teens, soldiers, and families across Israel. From personal struggle to purpose, from boys finally opening up on the trail to wounded communities finding strength again, this episode shows why healing does no...

What if emergency help could arrive in 90 seconds?

Eli Beer, founder of United Hatzalah, joins Avi Proctor to tell the story of how one painful realization changed emergency response in Israel: the system was too slow.

After seeing lives lost while people waited for help, Eli built a volunteer network that could reach emergencies before the ambulance arrived. From being kicked out of school, to building an underground command center,...

Jodeci Joseph grew up celebrating Christmas, going to Christian school, and living a life that seemed completely normal, until his mother sat him down at 11 years old and told him the truth: he was Jewish.

From identity shock, rejection, racism, family pain, and years of darkness, Jodeci’s story becomes a powerful journey of finding God, rebuilding himself, and choosing the Jewish life that had been hidden from him.

“If Y...

She's been behind the mic for 20 years. This time, she's in the chair. 🎙️

Chanale Fellig is a singer, podcaster, Israel advocate, and Chabad woman who has done it all; on her own terms, often at a cost. And this is the first time she's sat down and told the whole story.

🎵 8 self-produced albums with zero budget and zero backing

🏠 Left home at 13 to live with her aunt in Montreal

✈️ Performed in Chile, South Africa, Australia, Colomb...

Azriel Ratz didn't start as the "King of Facebook Ads." He started by copy-pasting content into spreadsheets for $10 an hour.

In this episode of The Proctor Effect, we trace the full journey — from part-time nonprofit employee in Israel to generating over $300 million in revenue for e-commerce brands worldwide through Facebook and Instagram ads.

Azriel breaks down the exact mindset, metrics, and strategies that took him from ze...

What actually goes into making the right match? In this episode of The Proctor Effect, Avi Proctor sits down with Netflix’s Jewish Matchmaker Aleeza Ben Shalom to talk about modern dating, the biggest mistakes people make, and the mindset shifts that lead to lasting relationships. This conversation goes far beyond the Netflix show and will change how you think about finding the right partner.

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What does it actually take to rebuild your life around truth?

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In this episode of The Proctor Effect on Moral Edge, Avi Proctor sits down with Akiva and Chava Hart to unpack the journey that led their family to Orthodox Judaism.

Their story is not a quick spiritual moment. It’s a long road of questions, sacrifice, and the courage to walk away from what was familiar in order to pursue what they believ...