Well Women Business Podcast - Grow Your Health or Wellness Business with Dr. Laura Park Figueroa

Description

I just spent four or five episodes teaching you my strategic planning framework... and then one article, sent to me before a board retreat, showed me what it was missing.

Today I'm getting honest about the strategic planning mistakes I made for years as a women business owner, and what I'm changing now. I walk through Richard Rumelt's four hallmarks of bad strategy, the three-part kernel of good strategy, and the one st...

I once paid a social media manager a lot of money and never had a single client tell me they found us on Instagram, so this year we shifted that budget somewhere I can actually track every conversion. Today I'm wrapping up my four-part strategic planning series with the marketing section, the part of the plan most of us write with the best intentions and then let fall off the table the second things get busy. I walk th...

When I hired the right administrative team a little over a year ago, I did the math and realized we now have the capacity to grow to two and a half million dollars in revenue before we'd need to hire again. Today I'm continuing my strategic planning series with the operations section, the part that actually determines whether your business can grow without you working more hours. I walk through the four planning areas ...

Only 1.9% of women ever grow their business to seven figures, and if that is your goal, this episode is about making sure the money side of your business can actually get you there. I'm continuing my strategic planning series with the finances section, the one part of the plan that most owners avoid the longest even though it decides whether the business is actually profitable. I walk through the exact questions I use ...

Download your own free copy of my Annual Business Strategic Planning Template here. (No email required!)

I built my very first business planning workbook back in 2022 for the first business planning retreat I ever hosted, and I still use a version of it every single year to run my own business. Today I'm kicking off a multi-part series on strategic planning, starting with the one category most busine...

Grab a copy of my quarterly operations report here. (No email required!) 

Nobody checks your work when you're the owner of the business, and that freedom is exactly what makes most of us secretly ineffective. Today I'm walking you through the quarterly operations report that has completely changed how I run my business and hold myself accountable as a CEO. I break down all seven sections we cover in ...

If you feel like everyone else running a business at your level has it together except you, I want you to hear this today... nobody does, not even the polished eight-figure gurus on your Instagram feed. I share what happened when my own carefully laid plans fell apart this year, and why overwhelm at six or seven figures is not a sign that you're doing something wrong, it's just part of building something real. I talk h...

A friend telling me about a networking event she went to gave me a lightbulb moment about why I've felt zero motivation to put myself out there while living somewhere I never planned to stay. Today I'm breaking down why most women at our level don't actually have a marketing strategy problem... we have a visibility problem. I share the three specific things I'm doing this week to get in front of more of the right peopl...

I'm recording this episode with my house full of moving boxes, less than 72 hours before a cross-country move I didn't expect to make this fast. That kind of chaos has a way of cutting through the noise, and it's exactly what pushed me to make a real decision about the future of Well Women Business... I'm dropping some ideas completely and building this brand around the ONE thing I feel most passionate about instead. I...

I just got back from an eight-day service trip to Costa Rica and came home to boxes everywhere in my house as we're packing for a cross-country move, and somehow I still expected myself to have my marketing together. Today I'm getting honest about a hard truth... even after 11 years of running a profitable business, I've been struggling to put my face on my own marketing lately. I share the three things I'm holding mys...

I spent $5,000 last year on a hire that gave me almost nothing back, and I didn't catch it until the money was already gone. Today I'm breaking down how to give every single dollar in your business a job. I walk through why measuring ROI is so much messier for a service-based business owner than it is in a product business, the three places I'm now tracking return in my own business, and the exact question to ask befor...

One website visit gave me the feelings of jealousy that inspired building this podcast and Well Women Business. I'm getting honest today about the emotion most of us pretend we don't feel... jealousy over another woman's success. I tell you exactly what I saw on that stranger's website that planted the seed for my Costa Rica retreat, why I disagree with the online guru who says you should never feel jealous, and the fo...

I have 40 people in my business. And I can tell you exactly what every single one of their jobs is supposed to look like... not from memory, but from a one-page document we've been using for eight years. It's called a 5R Work Plan, and it's the single operations tool I'd refuse to run a multi-six-figure health or wellness business without. In this episode, I'm walking you through exactly what it is, how we use it at Ou...

I was at a wellness retreat when a total stranger called me out in front of a group of people I'd known for 48 hours, and I just sat there. I cried. I apologized publicly. And then I spent the next day dialed way back, barely talking, trying to disappear into the background... which, if you know me, is not me. In this episode I'm sharing the full story, what went wrong on the facilitation side, and the four lessons I w...

When I was building the website for this podcast, I almost completely forgot the most basic marketing principle I know. In this episode, I'm sharing the one idea that changes everything about how women in health and wellness businesses market themselves, and three ways you can audit your own website TODAY to see if you're accidentally making your customer's eyes glaze over. S...

I sat next to a woman at a conference who had built a $22 million therapy practice across 12 locations and was weeks away from selling it. She was 50 years old. And she wasn't celebrating. That conversation changed something in how I think about what I'm building — and why. In this episode I talk about what being a CEO actually means at the level we're growing to, ...

I had a CFO for years... and I was still doing the business budgeting myself. Every month, twice a month, going through every single line item in YNAB while she waited patiently to take it off my plate. When I finally handed it off, the relief was immediate. In this episode I talk about zone of genius — what it actually is, how to find yours, and the three signs you're already outside of it in your health or well...

In 2021, I spent $24,000 — a full quarter of my revenue at the time — on a program to automate my online course enrollment. I ran it for a year, tore the whole thing down, and walked away with four lessons I wish someone had told me before I paid for that program. In this episode, I get completely honest about what went wrong, why smart CEOs chase the wrong things too, and the question you should ask before...

A few weeks ago I admitted something out loud in an executive team meeting that I'd never fully owned before — that I have been leading my business from fear for years, disguised as kindness. In this episode I get into what fear-based leadership actually looks like, what leading from love really means (it's not what you think), and the quote from Unreasonable Hospitality that completely changed how I think about ...