2nd Act Entrepreneur Show

2nd Act Entrepreneur Show

Weekly marketing and mindset hacks to help you thrive during your 2nd Act.

Episodes

September 22, 2022 26 min

This week on the 2nd Act Entrepreneur Show we dive deep into the buyers' journey to discover how at each phase we can build trust with potential customers and turn them into paying clients sooner than later.

One of the best ways to build trust with our leads and customers is through email marketing. 

We have the opportunity to captivate and enthrall them so that they want to tune in and learn more.

Yet getting started can often...

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This week on the 2nd Act Entrepreneur Show Antionette Blake joins me to discuss what it takes to turn your prior experience and expertise into a business.

Antoinette literally fell into entrepreneurship as a thrifty blogger and used that experience to dive deeper into blogging, social media marketing, and best of all helping others chase their entrepreneurial dreams as well.

She shares her transition from the elementary school clas...

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This week on the 2nd Act Entrepreneurship Show tune in to discover ways to get the true story of what it takes to be an entrepreneur.

My guest Anke Herrmann best known for Taming The Tech Monster for Coaches, Consultants, and Course Creators tells her story of becoming not only a 2nd Act Entrepreneur but all the ups and downs it took to get to the successful business owner she is today.

Entrepreneurship means like it or not, YOU ar...

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This week on the 2nd Act Entrepreneur Show learn three ways to kick procrastination to the curb.

If you've been an entrepreneur for any length of time you may be familiar with the purple-eyed monster procrastination.  (Envy is up there too, but he's green-eyed).

Procrastination is truly a pain in the arse when you are a business owner. 

You have shiitake to get done, what in the heck why are you dragging yourself to your ta...

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This week on the 2nd Act Entrepreneurs Show we are diving into how to turn more “no’s into Yes” by building relationships with customers in 2022.

It may seem almost impossible to gain traction with new leads in an online capacity, especially since you are competing with artificial intelligence, spam bots, and slimy marketing tactics.

People have their guard up, rightfully so, and gaining trust is harder than it used to be.

But, it...

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This week on the 2nd Act Entrepreneur show join me and my guest Jason Jurado to discover how reprogramming your brain and your self-talk can help you reach your goals and success quicker.

 

Best of all, you'll have less stress and more energy to do the things you want and need to do.

 

💦 💦 💦 Speaking of stress - leave the stress about showing up in your audience's inbox behind with my new 365 Email P...

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This week on the 2nd Act Entrepreneur Show Scott Perry joins me to talk about how to hone in on your purpose prior to building your business.

Before we dive in, are you struggling with planning your marketing? The free marketing strategy guide will walk you through a step-by-step plan to create a map for your marketing.  Download your free copy here.

Aligning with why you're here on the planet and plugging into the legacy you w...

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This week on the 2nd Act Entrepreneur Show discover what to do and not do when it comes to adding people to your email list.

On a new LIVE LinkedIn Segment Anke Herrmann, from Taming The Tech Monster and Alisa Conner, Email Marketing Avenger tackle marketing questions that they have been asked or encountered with previous clients.

Speaking of email marketing success if you struggle with what to write, suffer from blank screen syndr...

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This week on the 2nd Act Entrepreneur Show learn 10 ways to create resiliency in your business. 

Empowering you to harbor any changes in the market, as well as a possible global recession.

One of the best ways to harbor any type of change is through consistent relationship building.  One of the best ways to do that is through your weekly emails.  

If you struggle with coming up with new ideas, finding inspiration about what to writ...

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This week on the 2nd Act Entrepreneur Show discover ways to move your social media followers off of Instagram, Facebook, and LinkedIn and onto your email list.

Social media seems like a safe bet.  You can promote your business, gain access to new followers, and potentially gain new customers.

But what happens when your account disappears?

This is exactly what happened to me on Facebook last week.  

After several mild heart attacks ...

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This week’s 2nd Act Entrepreneur Show gives you 3 tips to write compelling emails that make people want to buy from your follow-up email series.

In case you're new, let’s backtrack for a minute and talk about the importance of using email marketing to grow your business.

Before we dive in, I have a juicy bonus tip for you toward the end of this episode so be sure to stay tuned for that.

I also created a free guide to help you ...

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What if you could use a crystal ball to avoid some of the more costly mistakes when starting your business? 

I work with a lot of REALLY smart entrepreneurs.  Most of them have come out of corporate, or have worked in a specific industry for more than 20 years.

They have experience and are considered experts.

But what they didn't plan for when starting their own small business, was all of the roles they would have to step into...

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June 23, 2022 35 min

What should you name your online course?  That’s the question I received on LinkedIn this week.

I thought it would be a great question to answer on the show, but the answer might surprise you.

Stay tuned to discover what to consider before naming your online course, product, or even lead magnet.

Let’s dive into this week’s show.

  • Clever confuses.  Everyone wants a clever name for their course.  They want to stand out.  But it is the...
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    This week on the 2nd Act Entrepreneurs Show learn how to choose the best lead magnet for your business to grow your email list and also increase sales.

    In case you are new, thanks for joining me today. I’m Alisa Conner, and I help 2nd Act Entrepreneurs grow their businesses using the power of email marketing.

    Before we dive into this week’s show, be sure to stay with me until the end, because I’ve included a bonus for you.

    ὎...

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    This episode is for 2nd Act Entrepreneurs who know they should be growing their email list but may be stuck somewhere along the way with getting people on their list.

     

    But maybe you’ve forgotten why you want to grow your email list when what you’re really trying to do is get more customers.  Let’s take a look at buying behavior.  Less than 3% of people are actually ready to make a purchase when they come across your business.

     

    Th...

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    During this week's show learn how to effectively grow your email list quickly and why building a solid email list is important and is more critical now than ever.

    Listen or watch the entire show here: https://alisaconner.com/141

    Register for my upcoming free training Creating An Irresistible Lead Magnet That Works Here: https://alisaconner.com/leads

    Recently the opening words from Adam Mosseri's (the Head of Instagram) rece...

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    I recently posted on LinkedIn asking for your biggest challenges when it comes to creating an online sales funnel.  You asked and in this week's episode of the 2nd Act Entrepreneur Show, I answer your questions and concerns.

    Before diving into the questions, if you're struggling with connecting the dots of all your marketing tactics and goals, grab my free 5-Step Marketing Strategy Guide to map out an easy-to-follow plan. ...

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    Does the term "sales funnel" give you the heebie-jeebies or make you cringe?

    If so, then today's show was created for you.  

    During this week's show find out what a sales funnel is the three must-have components of any sales funnel, and the marketing strategy that will help you increase sales and get the most out of your marketing time and budget. 

    #1 - Introduction: What is a Sales Funnel?

    A sales funnel is simply...

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    This morning I headed to the ATM to deposit some money after taking my middle twin to an orthodontist appointment.  I pulled up and wouldn't you know it, I could not for the life of me remember my pin number.

    I've used that number a zillion times, yet there was a giant blank space in my head for what the number should be.

    Does this happen to you too? (please say yes, I don't want the only one who has a garbage disposal...

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    Marketing strategy doesn't need to be complicated.  But it is the one critical component to turning your new leads into customers (and repeat customers).

     

    ***GRAB THE ACCOMPANYING GUIDE***

     

    To help you take action on today’s episode, download the Marketing Strategy Guide here: https://alisaconner.com/strategy-guide

     

    This week’s 2nd Act Entrepreneurs show teaches you a simple method to create a marketing plan that works to at...

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