What Should You Write In Your Follow-Up Emails As A Coach, Consultant or Course Creator?

This week’s 2nd Act Entrepreneur Show gives you 3 tips to write compelling emails that make people want to buy from your follow-up email series.

In case you're new, let’s backtrack for a minute and talk about the importance of using email marketing to grow your business.

Before we dive in, I have a juicy bonus tip for you toward the end of this episode so be sure to stay tuned for that.

I also created a free guide to help you write your welcome series so that you don’t have to be stressed out about what to say, how many emails to send, and how often you should send them. It’s all in this handy dandy guide that you can go download at alisaconner.com/emailguide.

Now, let’s dive into why use email marketing at all?

In 2020 an estimated 306.4 billion emails were sent and received every day. (according to this study by FinancesOnline)

And, according to OptinMonster 58% of users check email when they go online before conducting a search (20%), social media (14%), or the news (5%).

If that hasn’t convinced you in 2021 4 out of 5 marketers said that they would rather give up social media as a marketing tactic than email marketing. (Litmus, 2020)

There is a 4200% return on investment when it comes to email marketing. The highest ROI for any marketing tactic out there.

Why? Because it enables you to stay top of mind and in front of your potential and current customers so that when they are ready to buy they think of you.

This leads us to how to use email marketing effectively to create a relationship with your future and current clients.

First and foremost, welcome your new lead. Truly - throughout the welcome mat and show them some love.

How many times have you signed up for a free resource and either: 1. Received a single email with the resource and then crickets until they had something to sell or realized they needed to be emailing you or 2. Received a barrage of sales emails after signing up for the “free” resource and then ended up unsubscribing.

If that’s you, you’re not alone and how did that make you feel? Chances are it felt slimy like forgotten leftovers in the back of the fridge slimy.

Here are some ways to build that relationship so that they begin to know, like, and trust you.

First and foremost is consistency.

90% of the world's troubles could be solved by just being consistent.

Regardless if you’re trying to lose weight and you need to be consistent with exercise and eating healthy.

Or if you’re trying to grow your business and you need to be consistent with marketing, sales calls, or in this case building a relationship with your leads.

Consistency in your email does two things. First, it reminds people who are and how you can help, and second, that you have something that they may need now or in the future.

The third thing that makes our hearts sing like little angels in the choirs of heaven is when they remember the first two and then tell someone else about us.

Second, don’t wing your email marketing.

Just like everything else with marketing your business, creating a plan will keep you on task, help you over the procrastination hump and most importantly enable you to measure your progress and success. It’s much easier to pump out marketing emails when you know who you are talking to and what they are struggling with.

When you have the power to “read their minds” because you know them so well and you consistently show up in their inbox, that is pure gold.

And it’s a HUGE differentiator between you and the competition.

Third, write headlines that make people stop the scroll. I get so many questions about headlines from my audience that I have covered just headlines in multiple pieces of training, podcast episodes, and events.

Headlines can be tricky. The