43% and Rising
43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
Episodes
How do you build a brand around yourself?
Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.
She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing.
She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.
She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.
How do you get everything you want from life and work?
Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.
She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.
Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present...
How do women succeed in a working world designed by men?
There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.
Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.
How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.
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Find out more about Juliet: https://www.linkedin.com/in...
How do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.
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Find out more about Ol...
How do you become comfortable with discomfort at work?
Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.
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How do you create a culture for creativity?
Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.
Please note: due to some technical issues on our end, the audio quality is a little rough whe...
How do you ‘fake it til you make it’?
Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.
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Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/
Or check out Digitaloft: https://digitaloft.co.uk
How do you ease off yourself, when you’re a perfectionist at heart?
Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments.
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You can find Maria on LinkedIn: https://...
How do you think advertising can embrace the sex lives of its audiences’?
Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out of a racist, misogynistic industry...
How do you know you’re still fulfilling your professional ambitions when life sends you in unexpected directions?
Rebecca Morter, Founder and CEO of Lone Design Club, talks about how she was able to pivot her career and business to stay ahead in a market of changing customer attitudes.
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Find out more about Rebecca and Lone Design Club here:
https://lonedesignclub.com/pages/aboutlonedesignclub
How do you find more creative freedom when you have bills to pay?
Weiwei Xu, Founder of Sprout and Roller, talks about her experiences making the leap from college to the world of work, taking risks in her career path and finding her feet as a first time founder.
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Find out more about Weiwei's business Sprout:
And about Roller, her new project:
How do you bring your whole self to work when things at home are hard?
Claire Ferreira, Founder of Mums in Marketing, talks about how to overcome a confidence crisis and believe in your own abilities.
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Find out more about Mums in Marketing:
How do you make the most of every challenge that comes your way?
Georgina Gilmore, Founder of The B2B Marketing Expert, talks about how to stick to your guns, silence the critics and stay confident about what you bring to the table.
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Find out more about Georgina's business here:
How do you manage the rollercoaster that is running your own business?
Kristy McCarley, digital marketing specialist and Founder of Pure Firefly, talks with us about her empathetic approach to marketing, how to keep up with changing digital platforms, and why women entrepreneurs don't ask for funding.
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Sign up to Kristy's event, Guess Less and Sell More :
https://guesslessandsellmore.registration.mailchimp.com/events/f15b8...
How do you know when it’s time to take a risk?
Lucy White, Commercial Director of Luminary Bakery, talks with us about learning curves, new challenges and choosing work you’re passionate about.
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Find out more about Lucy:
https://www.linkedin.com/in/lucy-white-38a1a2a0/
Luminary Bakery:
How do you move forward when your industry drives you mad?
Zoe Scaman, founder of Bodacious strategy studio, talks about how she navigated industry misogyny to forge her own professional path.
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Find out more about Zoe here:
Here’s her viral essay, ‘Mad Men. Furious Women.’:
https://zoescaman.substack.com/p/mad-men-furious-women?utm_source=url
And her business, Bodacious:
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How do you stand up for yourself and lead with empathy?
Maya Price, SAP Marketing Director for UK and Ireland, talks to us about gender, leadership and how to stay true to yourself in a high-pressure environment.
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Find out more about Maya here:
https://www.linkedin.com/in/mayapriceukandsa/
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