43% and Rising
43% of CMOs today are women. Which sounds great, until you consider that women currently make up 61% of today’s marketing industry. In 43% and Rising, you’ll hear from the women who have broken through to reach the top. Let their first-hand insights inspire you to move up in your career and bring our industry closer to equal representation 43% and Rising is brought to you by Earnest – the award-winning agency chasing the humdrum out of B2B marketing in London and New York. If you have a question, or would like to join us on the pod, you can reach us on Twitter and LinkedIn @earnestagency, or at earnest-agency.com – we’d love to hear from you.
Episodes
How do you build a successful ‘squiggly’ career?
Shane Redding, B2B Digital, Data, and Marketing Consultant at Think Direct, and Strategy Expert at Propolis, sped through the ranks to become a board director at age 28, before founding her own consulting business.
She talks with us about the importance of developing a strong sense of self, finding what makes you happy, and recognising when an opportunity isn’t right for you.
Shane...
How do you put the ‘good’ back into marketing?
Helen Banyard, Co-Founder of the Good Stuff Group, founded her consultancy business to put the good back into brand and marketing.
She talks with us about why you don’t need a traditional career path to succeed, and how marketing needs to move beyond rigid job titles.
Our highlight: Helen talking to us about "Dopamine working" – actively making work enjoyable – and her ‘how to’ tips ...
How do you take action against toxic personalities?
Jo Rogers, Founder of Client Success Matters, stepped away from agency life to found a consultancy that’s transforming client services teams to help agencies grow.
She talks with us about why CS teams, largely led by women, go undervalued, and why agencies need to take action against toxic work cultures to retain their best female talent.
Jo believes that the future is bright f...
How do you find what you’re best at, and enjoy it too?
Christine Olivas is the CEO and Founder of No Single Individual – a freelance agency like you’ve never seen before, combining the freedom of freelancing with the support of a team environment.
She talks with us about the future of work, the cultural shifts between freelance and full-time working, and how to create safer spaces for women and non-binary people to work in.
Plus,...
How do you redefine leadership in today's world?
Sally Henderson, High-Stakes Leadership Mentor, climbed the ranks of the recruitment industry and founded a very successful business, before following her passion to start something completely new - working with leaders within the world's biggest brands and award-winning creative agencies.
Known for her blunt honesty, she gives us her refres...
How do you PR the f*** out of yourself?
Jo Arscott is Britain’s first black female creative director in advertising, having been adopted into a Welsh family and then living in London, Chicago, the Bible Belt, and the Middle East.
She talks with us about Boy George and Magaret Thatcher, 1980s ladette culture, billion-dollar brands, film premieres, and guns in the office.
Don’t miss this wild ride of an episode – you’ll find the po...
How do you leave the ‘big city’ without sacrificing your career?
Laura Lane, Head of Marketing, Northern Europe at Hubspot, has recently been promoted into her new role.
She talks with us about relocating from London to Ireland, and how leaving the ‘big city’ didn’t mean sacrificing her ambitions. Laura encourages us to celebrate our wins, even if it feels awkward, and reminds us that ‘good enough’ truly is good enough.
This is a ...
Ahead of the launch of our 6th season of 43% and Rising, we thought we'd offer up something a little different this week...
Our host, Beatrice Alabaster, had the opportunity to chat with The B2B Marketing Podcast's Kavita Singh about all things women in B2B.
Tune in to hear why not enough women are promoted into B2B roles, why imposter syndrome might not be entirely in our heads, and why a ...
How do you build a brand around yourself?
Isobel Cowell, Personal Branding Expert and Keynote Speaker, promoted herself as a brand to build her impressive LinkedIn following and land a senior leadership role at just 22 years old.
She talks with us about how and why to try personal branding, even if you don’t feel interesting enough, and how empathy can be a learned leadership skill.
Valerie Tranpunsky, Founder and CEO of Chatterboss, and also the author of Delegation Nation, began her career on the agency-side of marketing.
She talks with us about why many women feel guilty for offloading work and why finding comfort in delegation is the route to success.
Charlotte Parks-Taylor, Co-owner and Chief Strategy Officer at Cream, started out as a media assistant.
She talks with us about the power of a people-centric hiring policy, being selective about the clients she works with, and how sustainable media and creative choices can give employees a greater sense of purpose.
How do you get everything you want from life and work?
Larissa Vince, CEO of TBWA\London, started her career in the hectic world of journalism before finding her feet in advertising.
She talks with us about why choosing to work part-time or having children doesn’t mean sacrificing a successful career.
Our working lives will naturally have slow moments, and by realising you’ve got plenty of time, you can focus more on the present...
How do women succeed in a working world designed by men?
There are more than three wise women in the Earnest strategy department, so for a seasonal treat, we invited our ‘Strategals’ to do what they do best and share their strategy for being women in marketing.
Whether it’s overcoming imposter syndrome, asserting yourself at work, or being a successful leader, these gals have got your back.
How do you find your marketing niche? Juliet Purcell, an experienced B2B tech marketer, has worked at the top of some of the world’s biggest technology and digital transformation companies. She talked with us about all things B2B marketing – from attracting more diverse talent, to management as a trained skill and breaking the workplace menopause taboo.
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Find out more about Juliet: https://www.linkedin.com/in...
How do you guide young hires to greatness? Olivia Mae Hanlon, Founder and CEO of Girls in Marketing, had her passion for marketing sucked out of her by a corporate role – it inspired her to launch a community for like-minded young women. She talked with us about the often monotonous and unhelpful nature of marketing training, and why employers should open their minds to younger hires.
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Find out more about Ol...
How do you become comfortable with discomfort at work?
Raina Roberts, Sales Director at StackAdapt, took a windy path through nannying, hospitality and the charity sector to get to sales and advertising. She talked with us about the stresses of getting your first job, getting therapy to overcome imposter syndrome and how important it is to normalise mental health conversations at work.
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How do you create a culture for creativity?
Clair Heaviside, Founder of a Manchester-based digital and creative agency, learned how to engage with the toughest of crowds by starting her career in prisons. She talked with us about the post-pandemic shift agencies outside of London, and how to create a culture that lets creativity flourish.
Please note: due to some technical issues on our end, the audio quality is a little rough whe...
How do you ‘fake it til you make it’?
Olivia Day, SEO Lead at Digitaloft, was whacked with imposter syndrome after flying through promotions in her early 20s. She talked to us about rejecting ‘hustle culture’, toxic productivity and the power of adopting a work persona.
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Find out more about Olivia: https://www.linkedin.com/in/olivia-day-798447157/
Or check out Digitaloft: https://digitaloft.co.uk
How do you ease off yourself, when you’re a perfectionist at heart?
Maria Winn, CMO at Mitie, used her background in engineering to approach marketing as a science as well as an art. She talks with us about overcoming perfectionism, the importance of being commercially minded no matter your role, and how to feel comfortable as a woman in more traditional working environments.
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You can find Maria on LinkedIn: https://...
How do you think advertising can embrace the sex lives of its audiences’?
Cindy Gallop, Founder and CEO of Make Love Not Porn – the social sex sharing platform on a mission to revolutionise the porn industry, has had an action-packed career in some of the world’s biggest agencies. She talks with us about why advertising should stop being so prudish about sex and, in her words ‘to get the f**k out of a racist, misogynistic industry...
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