Is your content feeling flat? Like you’re doing “all the things” and still not seeing the engagement, leads, or conversions you used to?
In this powerful conversation, I’m joined by Cheyenne K. Clayman—social media strategist, faith-filled business owner, and co-founder of Kuleana Connect—to unpack 5 silent signals that could be sabotaging your content without you even realizing it.
We’re talking about the hidden habits that are quietly draining your content’s power—like posting without participating, relying too much on automation, or creating in a vacuum. These aren’t just tips… they’re truths every online business owner needs to hear in 2025 if you want to stay relevant, real, and revenue-generating in a noisy online world.
Cheyenne’s perspective is rooted in stewardship, strategy, and genuine human connection, and her tips will help you create content that actually works.
In this episode, you’ll learn:
-
Why your content might be “talking before listening”
-
The difference between posting and participating
-
What to measure instead of views and likes
-
How to use AI without losing the human touch
-
Why staying curious is your secret superpower in content creation
If you’re tired of shouting into the void and ready to create content that connects, converts, and builds real trust—this episode is for you.
👉 Hit play, grab your notebook, and let’s fix the content mistakes that are costing you clients.
Happy Listening!
Sarah
Next Steps:
Join the FREE Community: www.sarahbeisel.com/community
Grab your FREE GUIDE: Pathway to $100k. How to scale your coaching program to 6-figures by building a profitable Facebook group: www.offers.sarahbeisel.com/pathwayto100k
Contact me: info@sarahbeisel.com
Work with Sarah:
Ready to scale your coaching program to 6-figures by building a profitable Facebook group? Join the Profitable Facebook Group Program now! --> www.sarahbeisel.com/program
About our Guest:
Cheyanne (and Kim Cleyman) are the husband-wife team behind Kuleana Connect, a social media relationship marketing agency that helps service-based entrepreneurs turn online conversations into paying clients — organically. Rooted in the Hawaiian value of kuleana, which means mutual responsibility, they’re passionate about helping small businesses build real connections online without cold DMs, gimmicks, or fake engagement.
With backgrounds in education, storytelling, and social media strategy, the Cleymans specialize in engagement marketing: helping their clients not just post, but actually interact in meaningful ways that build trust and drive results. Their signature approach focuses on human-first, high-touch marketing that works even in a saturated market.
They also host workshops, do private consulting, and offer done-for-you engagement and lead-generation services for brands ready to grow with intention.
Website: https://kuleanaconnect.com/
Instagram: https://www.instagram.com/kuleanaconnect
Podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-for-small-businesses/id1783998427
Download the free guide - 5 reasons your content isn’t converting: https://kuleanaconnect.myflodesk.com/5reasons
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.