207 // Make Social Media Social Again. A Conversation with Cheyanne Cleyman.

Is your content feeling flat? Like you’re doing “all the things” and still not seeing the engagement, leads, or conversions you used to?

In this powerful conversation, I’m joined by Cheyenne K. Clayman—social media strategist, faith-filled business owner, and co-founder of Kuleana Connect—to unpack 5 silent signals that could be sabotaging your content without you even realizing it.

We’re talking about the hidden habits that are quietly draining your content’s power—like posting without participating, relying too much on automation, or creating in a vacuum. These aren’t just tips… they’re truths every online business owner needs to hear in 2025 if you want to stay relevant, real, and revenue-generating in a noisy online world.

Cheyenne’s perspective is rooted in stewardship, strategy, and genuine human connection, and her tips will help you create content that actually works.

In this episode, you’ll learn:

• Why your content might be “talking before listening”

• The difference between posting and participating

• What to measure instead of views and likes

• How to use AI without losing the human touch

• Why staying curious is your secret superpower in content creation

If you’re tired of shouting into the void and ready to create content that connects, converts, and builds real trust—this episode is for you.

👉 Hit play, grab your notebook, and let’s fix the content mistakes that are costing you clients.

 

Happy Listening!

Sarah

 

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About our Guest:

Cheyanne (and Kim Cleyman) are the husband-wife team behind Kuleana Connect, a social media relationship marketing agency that helps service-based entrepreneurs turn online conversations into paying clients — organically. Rooted in the Hawaiian value of kuleana, which means mutual responsibility, they’re passionate about helping small businesses build real connections online without cold DMs, gimmicks, or fake engagement.

With backgrounds in education, storytelling, and social media strategy, the Cleymans specialize in engagement marketing: helping their clients not just post, but actually interact in meaningful ways that build trust and drive results. Their signature approach focuses on human-first, high-touch marketing that works even in a saturated market.

They also host workshops, do private consulting, and offer done-for-you engagement and lead-generation services for brands ready to grow with intention.

Website: https://kuleanaconnect.com/

Instagram: https://www.instagram.com/kuleanaconnect

Podcast: https://podcasts.apple.com/us/podcast/social-media-marketing-for-small-businesses/id1783998427

Download the free guide - 5 reasons your content isn’t converting: https://kuleanaconnect.myflodesk.com/5reasons