Fire Up Downtown sets another record!
More than 17,000 people packed the streets of Muncie this year — up from 14,000 last year and 11,000 the year before. The festival continues to grow, bringing a boost to downtown merchants, vendors, and the local economy.
Event Director Cheryl Crowder joined 765 Business Journal to share the behind-the-scenes of this year’s success, from hot air balloons glowing over the skyline, to live local bands, to the return of Downtown Idol. She also teases what might be in store for next year’s 5th anniversary celebration.
765 Business Journal airs live Mondays, 9–9:30 a.m. on WMUN, sponsored by IU Health, Town of Yorktown, MCS, Ivy Tech, Minnetrista, and the YMCA of Muncie.
Listen anytime at 765BusinessJournal.com or WMUNMuncie.com.
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