Agencies That Build

Agencies That Build

The experiences and best practices from top digital agency leaders.

Episodes

May 18, 2022 52 min

Todd Kaufman is the President and CEO of Test Double. Todd has worn a number of hats including - Software Developer, Project Manager, Agile Coach, Salesperson, and Entrepreneur. Test Double is a software development consulting agency experienced in: Ruby, Rails, JavaScript, React, Elixir, Erlang, iOS, Android, React Native...and a lot more! Discussion Points:

  • What myth or bogus strategy do you want to bust?  2:20
  • How did you guys g...
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    Michael Kelly is the Managing Partner at Developer Town that works with established companies to create software aimed at key business problems or opportunities. 

    Michael helps corporate leaders and founders craft a vision for new products by working with them to put together strategies, teams, and funding to help launch, validate, and grow those products and businesses.

    Discussion Points:

  • What myth or bogus strategy do you want to...
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    Julia Becker Collins is the Chief Operating Officer at Vision Advertising that specializes in inbound marketing programs. Vision advertising is a woman-owned, women-run organization that aims to build an economy of equal wealth and opportunity.

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust? 2:28
  • What do sales and marketing people need to do to make them work together as a team? 4:28
  • What are those things that y...
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    Brett Snyder is the founder and CEO of Knucklepuck. Brett built Knucklepuck with a holistic digital philosophy, assembling a team of experts in SEO, Paid Media, Content Marketing, and Web Development that is uniquely positioned to adapt to clients’ evolving business needs.

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust?  1:53
  • How did you get into this business? 5:56
  • Tell us more about your experience with custom...
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    JC Grubbs founder and CEO of Tandem, formerly known as DevMynd. Tandem is an end-to-end product development and innovation firm with services including business strategy, user research, UX/UI design, product management, software development, hardware design, and managed services.

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust?  2:42
  • How do you generate the leads? 9:20
  • What are some of the marketing tactics that ...
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    Haley Stracher is the founder of Iris Design Collaborative, and an expert designer and marketing strategist. With more than 8 years of experience in graphic design and UI/UX, she has led creative teams at major publications and companies including the Chicago Tribune, American Osteopathic Association, and the University of Florida.

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust?  2:20
  • Tell us more about your...
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    Bob Armbrister is the President and CEO of SPARK Business Works. Bob has led SPARK to serve hundreds of clients using a business-first approach to custom software. He leans on his experience as CIO at a national construction management firm to implement "The SPARK Way" – an approach of practical innovation that helps business leaders build tech that gets adopted (and brings ROI).

    Discussion Points:

  • What myth or bogus...
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    Managing Partner at Lift Digital Marketing, a Full-Service Digital Marketing Agency specializing in generating leads for businesses. 

    Discussion Points:

  • What myth or bogus strategy do you want to bust? (Myth 1) 1:44
  • What type of marketing services that you offer that do not require long-term agreements and How do you define your success metrics? 3:30
  • (Myth 2) 12:22
  • How does your billing model work? 21:20
  • Tell us about how you got int...
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    Tamara is the Owner and Head of Operations at Studio Simpatico. Simpatico is a creative agency based out of Manhattan, providing a variety of services from user experience (UX) design & research, branding and identity, to mobile and web design, WordPress development and maintenance, and packaging/print collateral. 

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust? 1:25
  • What type of system and processes hav...
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    Co-CEO at Atomic Object, where he works at the intersection of business and technology. Michael’s firm helps clients to research, identify, and create the right software products to suit their unique business needs. Atomic Object designs and builds web, desktop, mobile and embedded software products for clients ranging from Large scale businesses to SMEs and Startups, in diverse markets spanning automotive, healthcare, financial ...

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    Founder, CEO, and Chief Strategist for Alpha/Echo Agency, is a boutique marketing firm that helps exceptional companies grow, launch, and build. Alpha/Echo Agency is a group of smartisans—an unagency, fighting the good fight against unawesome work. 

     

    Discussion Points:

  • What myth or bogus strategy do you want to bust? 1:39
  • What type of work agencies don't think that they can do for themselves? 4:19
  • How do you spend time on you...
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    Michael Lavista is the Founder and CEO of Caxy Interactive, a web design and development firm in Chicago specializing in User Experience and Agile-driven software and technology development. Caxy Interactive loves helping clients break new ground, find new customers, and engage the ones they already have in unexpected ways.

     

    Takeaways 

  • A proposal should not be to convince, it should be to confirm. 
  • Positioning yourself as an exp...
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    Ran Craycraft is the managing partner at Wildebeest, Wildebeest is a boutique tech & innovation partner for the world's most innovative brands. Wildebeest specializes in innovation, idea generation, and rapid prototyping.

     

    Takeaways 

     

  • Having a large firm does not imply that you will do more creative work or devote more time to your clients.
  • When you are trying to address problems with clients, make sure that creative t...
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    Mike Stone is the Co Founder at The Gnar Company, a development company that builds robust products designed for the long haul. They try to turn wild ideas into incredible digital experiences.

     

     

    Takeaways 

     

  • Working with offshore agencies has a number of advantages, the most important of which is cost.
  • Using clickable prototypes to allow clients to experience the application can be really beneficial.
  • “We really can't just ...
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    Ross Patrick is the Creative Director and Founder of XtraBold Agency. XtraBold is a digital marketing and strategy agency that helps brands create exceptional customer experiences, from branding and packaging to digital moments that connect with people on an emotional level.

    Takeaways

  • Cultural references and knowledge are probably more important than book smarts to do the right thing for the client.
  • To make things work, y...
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    Anthony Armendariz is the Partner, Head of Design at Funsize. Funsize is a digital service and product design agency that works with inspiring design and engineering teams to uncover opportunities, evolve popular products, bring new businesses to market, and prepare for the future.

     

    Takeaways

  • Enterprise design work is more about understanding people and maturity levels and way less about the actual design work.
  • “A good client is...
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    Jeremy Durant is the Business Principal at Bop Design, a marketing communications agency dedicated to assisting companies and organizations in developing their brand through effective design and integrated marketing systems.

    Takeaways

  • In terms of development, cost, and quality, working with outsourced companies is beneficial. It's as simple as taking those cost savings and passing them along to your customer.
  • It is simpler...
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    Nancy Lyons is the Co-founder and CEO of Clockwork, a Minneapolis-based design and development agency of thinkers and doers. They transform businesses by uniting people, processes, and technology around business solutions. 

     

     

    Takeaways
  • Starting as an agency at present, data is your best friend. With Market analysis and research, you can accurately determine your strengths by figuring out where you fit? Who you are talking to a...
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    Erin Young is the Founder & Principal Consultant at Slide UX, a family-run business that specializes in UX. They help clients establish great user experiences, utilizing the best UX design practices that include integrated business strategy, user research, UI design, and cross-functional collaboration. They’ve been named one of the best UX agencies five years in a row. 

    Takeaways

  • The real value of UX research is understoo...
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    Jeff Archibald is the Managing Director of Paper Leaf, a full-stack website, app, and software development firm. Their products have received awards and accolades, and they are also recognized as one of Canada’s top firms by Strategy Magazine and Clutch.

     

    Takeaways

  • As an Agency Owner, you need to step out of roles that are not strategic and uses your time productively. It is difficult, but you have to make that shift from a tac...
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