Mastering Iterative Software Development: A Senior Engineer-Driven Approach - Scott Lock - S2 Ep.16

In this episode, we're joined by Scott Lock, Co-Founder and CEO of InfernoRed Technology, a visionary leader with a strong tech passion and remarkable innovation track record. With a computer science background, he established InfernoRed, a dynamic and forward-looking company. In this conversation, he discusses maintaining a team-centric approach, value delivery, managing costs with senior talent, and the agency's growth journey.

Discussion point -

• What is some sort of myth bogus strategy and misconception? What do you want to set the record straight on? 7:22
• How do you address client requests for faster progress while maintaining alignment with your team's capabilities and project objectives? 9:23
• How do you establish an internal environment that promotes continuous learning and enthusiasm for personal growth, especially when faced with repetitive projects? 18:00
• How do you balance maintaining a team-first approach, delivering value, and managing the costs of senior talent in your agency's growth journey? 21:19
• What insights do you have in terms of interviewing and finding that person who you know will be fit for the firm? 29:14
• Can you walk us through your project execution process, considering the absence of traditional roles like producers or account managers, and how you manage ownership and point of contact for the entire project with your team? 33:24
• How do you, as a business leader, stay inspired and continuously learn to keep yourself updated? Where do you seek learning opportunities? 44:08

Show notes - 

• Recently, I heard a quote that I was really trying to take to heart: "If you want to move fast, do it alone; if you want to go far, do it with a team." That's he kind of approach that we take when we are working on projects. 8:21
• We establish the trust early on, so they (clients) don't feel like we're just attempting a money grab by trying to get as many people, because they understand our consulting approach and how our business model works. This creates a sense of trust, like we're in this together. 10:57
• We focus on finding meaningful and interesting work because it's much harder to find highly qualified senior engineers with the same talent and capabilities as our company has. Getting them engaged in something they're passionate about or interested in is incredibly important. 16:23
• We have implemented a continuous engagement model using a platform called Fit Team. We've established this over the last few years, where we maintain ongoing engagement with our team as we continue to grow. 19:19
• We are not the cheapest consulting company out there, nor the most expensive, compared to larger firms with exorbitant rates. However, we prioritize delivering value. In recent internal discussions, we emphasized that if clients begin to question the team's value, it signifies a breakdown in our approach. 24:41
• We conduct these huddles with our team every week as part of the continuous engagement I mentioned. These huddles involve discussing the project and the client in the context of the project with the entire team. 39:25
• NBA, that's one of my favorite clients in the entire world when it comes to sports. I'm a huge basketball fan. Even though they're a marquee client and an amazing organization with a huge program that does things the right way, our team loves working there.43:31
• Every agency has this opportunity: as you continue to grow an incredible technical team, something will come across