All Episodes

November 24, 2023 49 mins

In this episode, we're joined by Tyler Sticka, Co-owner, Partner, and Creative Director at Cloud Four. With experience leading teams in both a stealth startup and at WE Communications, Tyler's unique design process, blending hand-drawn sketches and interactive prototypes, sets him apart. In this conversation, he touches on effective consultation strategies, the collaborative learning approach, and the evolving landscape & challenges in web design.

Discussion points -

  • What sort of bogus myth, strategy, or misconception would you like to set the record straight on? 2:47
  • How do you build trust with clients while guiding them through a transparent and collaborative process? Are there any specific strategies that have been particularly effective? 8:57
  • How do you manage collaboration and project success when working with both internal development teams and external partners, especially in the context of remote work? 20:50
  • How has your consulting work impacted clients' processes? Can you share an example where a customer adopted a concept or practice from your approach, resulting in a positive change? 25:52
  • How do you maintain the quality of your consultation work, ensuring clients adopt and follow recommended processes? How do you minimize instances where clients deviate from the proposed strategies? 30:28
  • What led you to take on a leadership role in your career, and how have your interests in art and technology influenced your approach to leadership? 34:10
  • What's exciting you about the future? 42:48

Show notes - 

  • I feel like it's better to spread that workout, be transparent, and give peeks behind the curtain along the way. Take this as an opportunity to guide the customer, guide your client, and guide your stakeholders through the process so they understand how to participate in it. 4:12
  • Once you've established relationships, it's all about figuring out a way to harvest those ideas and thoughts through discovery. 11:50
  • A lot of times, we're hired to be the lubrication that helps the gears move forward, using whatever the latest technology is or bridging a technology gap. 15:36
  • It's about ensuring a shared understanding and ownership of priorities because inevitably, you'll encounter new information that can alter your initial solution. In a world with finite resources, it then becomes all about prioritization. 21:46
  • Our strategy is that you can learn a lot not just by having someone teach you, but you'll learn even more by working on problems together. We delve into the real problems, not just the stated ones. The customer gets to understand how these things work, how they function, and how they come together. Not in the abstract, but in a literal sense, they get to learn by doing. 31:32
  • We're at this interesting turning point with the web, where for the last 10 years, there has been an emphasis on frameworks, with React being by far the most prevalent, but all frameworks have been sort of dominating. 43:17
  • I'm excited for the opportunity to do the right thing in those regards, to make the best use of these browser capabilities, and to design the best, most accessible experiences I can. And to use these trends to inform and let folks know that we have so much work to do when it comes to the web. 46:11

Myth Busted - Designers work in isolation, creating solutions magically, and revealing a finished product dramatically. Links - 

LinkedIn: https://www.linkedi


Advertise With Us

Popular Podcasts

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

The Breakfast Club

The Breakfast Club

The World's Most Dangerous Morning Show, The Breakfast Club, With DJ Envy And Charlamagne Tha God!

The Joe Rogan Experience

The Joe Rogan Experience

The official podcast of comedian Joe Rogan.

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.