Agency Bytes
Agency Bytes is a podcast for owners of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
In episode 157, I sit down with Sam Shepler, founder and CEO of StorySnap, the holding company behind Testimonial Hero and Product Type. Sam has spent over a decade building B2B video agencies, growing largely through strong operations and strategic acquisitions to a team of more than 50.
We get into why Sam has never chased retainers, even though the B2B video world often pressures agencies to co...
In episode 156, I sit down with Zack Rosenberg, founder and CEO of Cortex, a video intelligence company decoding the connection between what people watch and what they actually buy.
We get into how Zack discovered that buying intent shows up in the content people watch long before it ever reaches a search bar, why nearly 90% of video content is m...
In episode 155, I sit down with Jessica Rhodes, founder of Interview Connections and the entrepreneur who launched the world's first podcast booking agency back in 2013—long before podcast guesting was on anyone's radar.
Jessica shares how a door-to-door canvassing job and a virtual assistant gig for her dad turned into a company that's booked more than 50,000 interviews for o...
In episode 154, I sit down with Mike Bodkin, former co-founder of the full-service digital agency Giant Propeller and now co-founder of Talent Scout, a niche recruiting firm placing full-time remote senior marketing, creative, and operations talent across Latin America.
Mike walks me through nearly a decade running Giant Propeller — the doubling years, the partnership friction that eventu...
In episode 153, I sit down with Juliana Marulanda, founder of ScaleTime, who's helped over 1,000 agencies turn themselves into lean, profitable businesses that don't depend on the owner being in every room.
We get into what "scale" actually means once you strip away the buzzword — her SCALE framework for seeing what's happening, building a baseline, amplifying with systems and AI, lead...
In episode 152, I sit down with Mike Perry, founder and Chief Creative Officer of Tavern, a Brooklyn-based creative shop building brands in food, beverage, hospitality, and sports.
We get into the philosophy that drives everything Tavern does — what Mike calls "modern heritage," the practice of mining a brand's past for its real equity and modernizing it for today's consumer without falling i...
In episode 151, I sit down with Mark Homer, founder of Grandin Holdings and a serial technology and marketing entrepreneur who's scaled and exited multiple agencies over more than 30 years at the intersection of marketing and tech.
Mark and I demystify the world of M&A for agency owners — the headspace blockages, the myths about needing piles of cash, and the surprisingly creative ...
In episode 150, I flipped the mic. To kick off Season 4, I handed the host chair to my friend Todd Giannattasio of Tresnic Media — a returning guest from episode 10, and the guy who helped me name Agency Outsight in the first place.
This one's more personal than most. Todd walks me through my journey from screw-off art kid to graphic designer to accidental agency owner, ...
In episode 149, I sit down with David Wain-Heapy, founder of Prodigy, a company that helps agencies and digital businesses build flexible, scalable remote teams through global talent sourcing.
David spent 14 years building and running a Magento-focused e-commerce agency out of central London before selling it to Brave Bison PLC. We talk throug...
In episode 148, I sit down with Cameron Herold, founder of COO Alliance and one of the most recognized voices in operational leadership, to talk about the mindset shift agency owners desperately need right now: stepping into the role of CEO and building a true COO mindset inside their business.
Cameron has helped scale companies like 1-800-GOT-JUNK and advised hundreds of growth-stage busine...
In episode 147, I sit down with Amy Hood, designer and co-founder of Hoodzpah Design, the Southern California brand identity studio behind work for Disney, Nike, Netflix, Target, and the Lakers. Amy and her twin sister Jen built Hoodzpah out of necessity after realizing they were “unhireable on paper,” and turned it into a nimble, right-sized studio that’s intentionally stayed...
In episode 146, I’m joined by Doreen Morin-van Dam, a content strategist with more than 15 years of experience helping brands grow through smart, sustainable marketing. Doreen works with teams on how to use AI responsibly and effectively, hosts the Strategy Talks video podcast, and is known for blending emerging tech with deeply human content strategies.
We dig into what really ...
In episode 145, I sit down with Jessica Hische—a world-renowned lettering artist, New York Times bestselling author, and one of the most thoughtful creative voices of our generation. And full transparency: I’ve been a huge fan of Jessica’s work for a long time. Her ability to pair obsessive craft with clarity, intention, and humanity has influenced how I think about creative...
In episode 144, I’m joined by Ali Mirza, a sales expert who’s personally closed over $450 million in revenue and advised hundreds of high-growth companies, including multiple Inc. 500 winners and successful exits.
Ali and I dig into what’s really broken in agency sales today — from why “more leads” i...
In episode 143, I dig into one of the most underestimated risks in agency ownership: the legal blind spots that quietly cost agencies millions over time.
From contracts and scope creep to client disputes, IP ownership, and liability exposure, we unp...
In episode 142, I sit down with Amy Maxwell, founder and creative director of Maxwell Design, to talk about the real tension small creative shops face: how do you grow without sacrificing the craft that made you successful in the first place?
We dig into...
THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!
Featuring: Meredith Fennessy Witts + Melissa Lohrer, Agency DarlingsIn episode 141, I sit down with Melissa and Meredith, the hosts of the Agency Darlings podcast and longtime agency operators, to unpack why so many agency owners feel burned out, stuck, or disillusioned by the traditional age...
In episode 140, I sit down with Michael Janda—agency founder, bestselling author, and one of the most respected voices helping creatives master the business side of creativity. Michael built and sold Riser, worked with giants like Di...
In episode 139, I sit down with Melanie Chandruang, founder of WeConsult and a strategic operations partner for creative agencies. Melanie has spent the last seven years helping agencies tighten up their financials, streamline workflows, and build stro...
THIS EPISODE IS SPONSORED BY IGNITION. START YOUR FREE 14 DAY TRIAL ignitionapp.info/agencybytes-trial Use Code OUTSIGHT25 to save 50% off!
Featuring: Jordan Snider, Token CreativeIn episode 138, I sit down with Jordan Snider, co-founder and CTO of Token Creative Services, to break down the real impact of integrating Ignition App into their agency operations. Jordan shares how Token went from scattered proposals, manual invoices,...
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