Agency Bytes
Agency Bytes is a podcast for leaders of creative, marketing, and advertising agencies that packs a ton of important agency information on one topic, from one expert into a 25-minute brief. Why 25 minutes? Because who has the attention span for much more these days, and you can squeeze in a listen between meetings with time for a bathroom break or coffee refill before your next meeting. Agency Bytes is brought to you by Steve Guberman from Agency Outsight. Steve is a 20-year agency veteran who works as a business coach for agencies around the country. He coaches owners of branding, marketing, design, and PR agencies to conquer their goals and overcome their challenges. Learn more about Agency Outsight at www.agencyoutsight.com
Episodes
In episode 166, I sit down with Audrey Joy Kwan, a coach and consultant who helps boutique agency owners get valued, priced, and chosen as strategic partners, and the host of the Small But Mighty Agency podcast.
We talk about why so many agencies feel fragile right now, with the economy, culture, and AI all shifting at once, and why execution alone has lost much of its value. Audrey shares h...
In episode 165, I sit down with Melanie Balke, founder and CEO of The Email Marketers, an outsourced email marketing department that helps e-commerce brands build deeper customer relationships and grow revenue.
We talk about how her business evolved from freelance work into a full agency built around pods of specialists, and how the scope of retention marketing has expanded well beyond...
In episode 164, I sit down with David J. Ebner, president of Content Workshop, a story-first content marketing agency built for B2B tech brands, and author of Kingmakers.
David and I trace his path from a creative writing MFA to running a content agency, and the moment he realized artistic storytelling and brand storytelling are really the same skill aimed at different outcomes. We get i...
In episode 163, I sit down with James Kwon, founder and CEO of Figmints, a digital creative and marketing agency celebrating its fifteenth year in business.
James and I get into the shift he's making from a pure services agency to a product-driven business, and why he believes agency owners need to build boats, not moats, as AI reshapes the industry. We talk through the acquisition that first pulled...
In episode 162, I sit down with Megan Long, founder of Second First, a company built for the COOs, integrators, and right-hand leaders who sit next to agency owners and founders.
Megan and I get into what the second-in-command role actually is, why title matters far less than the ability to run the day-to-day while partnering on vision, and why the "impressive resume" hire so often falls flat. W...
In episode 161, I sit down with Lynn Juang, founder of Frameworks and a strategic partner to founder-led creative agencies working through organizational change.
Lynn walks me through her path from client services in fashion advertising to COO of a multidisciplinary design firm, including the two years she spent guiding that company through the pandemic. We get into why she moved away f...
In episode 160, I talk with David Shriner-Cahn, host of the Smashing the Plateau podcast and founder of the Smashing the Plateau community, which helps consultants, coaches, and other expertise-based business owners grow through structured peer partnerships.
We get into why solopreneurs plateau in the first place: underpricing out of fear, spending time on work that doesn't gener...
In episode 159, I sit down with Courtney Spritzer, co-founder of Social Fly and Entrepreneista, to talk about building a marketing agency from the ground up and knowing when it's time to sell.
Courtney walks through the early days of bootstrapping Social Fly with her business partner Stephanie Carton, the moment they quit their corporate jobs to go all in, and how one networking connecti...
In episode 158, I sit down with Matt Dean, co-founder of Dean & Co., the branding studio he and his wife Jackie built for the commercial real estate industry. Since launching in November 2021, they've grown to a team of fifteen working across seventeen states, with projects like Gasworks, Silo Park, and Austin's Second Street District behind them.
Matt walks through the SCAD dorm-room origin ...
In episode 157, I sit down with Sam Shepler, founder and CEO of StorySnap, the holding company behind Testimonial Hero and Product Type. Sam has spent over a decade building B2B video agencies, growing largely through strong operations and strategic acquisitions to a team of more than 50.
We get into why Sam has never chased retainers, even though the B2B video world often pressures agencies to co...
In episode 156, I sit down with Zack Rosenberg, founder and CEO of Cortex, a video intelligence company decoding the connection between what people watch and what they actually buy.
We get into how Zack discovered that buying intent shows up in the content people watch long before it ever reaches a search bar, why nearly 90% of video content is m...
In episode 155, I sit down with Jessica Rhodes, founder of Interview Connections and the entrepreneur who launched the world's first podcast booking agency back in 2013—long before podcast guesting was on anyone's radar.
Jessica shares how a door-to-door canvassing job and a virtual assistant gig for her dad turned into a company that's booked more than 50,000 interviews for o...
In episode 154, I sit down with Mike Bodkin, former co-founder of the full-service digital agency Giant Propeller and now co-founder of Talent Scout, a niche recruiting firm placing full-time remote senior marketing, creative, and operations talent across Latin America.
Mike walks me through nearly a decade running Giant Propeller — the doubling years, the partnership friction that eventu...
In episode 153, I sit down with Juliana Marulanda, founder of ScaleTime, who's helped over 1,000 agencies turn themselves into lean, profitable businesses that don't depend on the owner being in every room.
We get into what "scale" actually means once you strip away the buzzword — her SCALE framework for seeing what's happening, building a baseline, amplifying with systems and AI, lead...
In episode 152, I sit down with Mike Perry, founder and Chief Creative Officer of Tavern, a Brooklyn-based creative shop building brands in food, beverage, hospitality, and sports.
We get into the philosophy that drives everything Tavern does — what Mike calls "modern heritage," the practice of mining a brand's past for its real equity and modernizing it for today's consumer without falling i...
In episode 151, I sit down with Mark Homer, founder of Grandin Holdings and a serial technology and marketing entrepreneur who's scaled and exited multiple agencies over more than 30 years at the intersection of marketing and tech.
Mark and I demystify the world of M&A for agency owners — the headspace blockages, the myths about needing piles of cash, and the surprisingly creative ...
In episode 150, I flipped the mic. To kick off Season 4, I handed the host chair to my friend Todd Giannattasio of Tresnic Media — a returning guest from episode 10, and the guy who helped me name Agency Outsight in the first place.
This one's more personal than most. Todd walks me through my journey from screw-off art kid to graphic designer to accidental agency owner, ...
In episode 149, I sit down with David Wain-Heapy, founder of Prodigy, a company that helps agencies and digital businesses build flexible, scalable remote teams through global talent sourcing.
David spent 14 years building and running a Magento-focused e-commerce agency out of central London before selling it to Brave Bison PLC. We talk throug...
In episode 148, I sit down with Cameron Herold, founder of COO Alliance and one of the most recognized voices in operational leadership, to talk about the mindset shift agency owners desperately need right now: stepping into the role of CEO and building a true COO mindset inside their business.
Cameron has helped scale companies like 1-800-GOT-JUNK and advised hundreds of growth-stage busine...
In episode 147, I sit down with Amy Hood, designer and co-founder of Hoodzpah Design, the Southern California brand identity studio behind work for Disney, Nike, Netflix, Target, and the Lakers. Amy and her twin sister Jen built Hoodzpah out of necessity after realizing they were “unhireable on paper,” and turned it into a nimble, right-sized studio that’s intentionally stayed...
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