AKG Podcast

AKG Podcast

Welcome! I am Andreas, photographer, marketer and educator. This podcast is all about the deeper meaning of what we do as Wedding vendors, whether this is floristry, hair and makeup, calligraphy, photography, etc. I wish to give you proven ways to see your work with fresh eyes, find your sense of purpose, and connect with the people who need to hear your message now more than ever. Because, instead of competing for attention, now is the time to create art that matters! One Wedding at a time, YOU have the power to tell stories that can inspire change to the better.


March 25, 2023 33 mins


There is scene in HBO's Succession where Logan receives a gift Patek Philippe. His son-in-law tells him:


“It’s very accurate. Every time you look at it, it tells you exactly how rich you are.”


Because... a Patek Philippe, just like any luxury product (or service), is not about the product itself. It’s about the price, and, much more than the price, it’s about the internal narrative.

Pricing is a story. Once you do it right, t...

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This is a Special Episode - it is a partial narration of my FREE Pocket book for Second Photographers, which you can download for free here: https://andreaskgeorgiou.com/downloads-second-photographer-pocketbook/

It's a transformative 15-page pocketbook for anyone who cares enough to be the BEST Second Photographer they can. If you seek to better understand your role as a Second Photographer and use your experience to become an ex...

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Welcome to Season 2 of my podcast! I thought the perfect starting place would be to discuss artificial intelligence and what it means for the future of photography, and, that of most creative jobs. - Can Ai replace Artists? - Can Ai replace photographers? - What does it mean to be an Artist?

If nothing else, the rise of AI applications should be a wake-up call to Artists that, yes, we can acquire the skills, but it is our Vision...

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May 22, 2022 16 mins

On one hand there are those clients who want you to do the standard. The safe. Their expectations have been normalised by the average mainstream market so much that they cannot even perceive any possibility to achieve anything beyond the average. On the other side of the spectrum there are the clients who challenge you to do better work, they talk about you and your work, are proud they hired you and they trust you enough to allow ...

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April 29, 2022 23 mins

In a world of black headphones, why did Apple decide to go with white? And what can this teach us in the wedding industry?

This episode is about social epidemics - or, why some services manage to spread where others don't.


Submit your own questions: andreaskgeorgiou.com/podcast

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Good Marketing helps others become who they seek to become by giving them a place to belong in.

Marketing, since its inception, has been making great use of status, which is humans’ constant effort to move up and down the ladder. And there are essentially two fundamentally different ways to do this. The first is by tapping on people’s need to dominate: to be smarter, prettier, more powerful. The second is by giving people a place t...

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April 9, 2022 11 mins

"Being authentic" is one of the most used phrases when it comes to branding. But what is "authenticity"? If authenticity is “the revealing of one’s true self” then, then, perhaps a better question would be 1. Is there ever a true self?; and 2. Do people even want to see it?

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March 31, 2022 17 mins

Originality sounds like a noble pursuit because all great thinkers appear to have been original. But is that true at all?

If more of us acknowledged that originality is a flawed and over-glorified concept, the more we would feel safe to create. Our job, our mission, is to improve the familiar.

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March 24, 2022 13 mins

Ever noticed how the linguistic conventions of photography are tacitly embedded in an ideology of photography as a form of hunting? We load, check the viewfinder and shoot, and photographs seem to be our "trophies". If we stop seeing photography as a form of "taking", then we can begin to leverage photography's healing power as a form of conversation! Perhaps, even, as one of the most powerful forms of conversation ever invented by...

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