Revolutionizing Your Brand with Pinterest: A Step-by-Step Guide with Marketing Queen Kim Ward

Join Drea Brown in an enlightening conversation with Kim Ward, a Pinterest queen and certified master transformation coach. In this episode, Kim dives deep into the realms of Pinterest marketing and personal development, sharing her journey of personal growth, resilience, and the secrets to Pinterest success.   Episode Chapters:

• [0:02] Pinterest marketing and personal development 
• [6:15] Embracing authenticity and confidence in personal and professional growth. 
• [12:41] Using Pinterest for digital marketing with tips from a Pinterest queen. 
• [19:43] Pinterest marketing strategies and content creation. 
• [44:38] Repurposing short videos across multiple platforms. 
• [49:11] AI's impact on digital marketing and its future. 

  Key Takeaways:

• Overcoming Trauma and Generational Curses: Speaker 2 shares a powerful story of rising from nursing school dropout to becoming a coach and reality show contestant. Their journey is one of transcending generational curses and trauma to find purpose in helping others.

 

• Embracing Authenticity and Confidence: Discover how Speaker 2 found their authentic voice and confidence through NLP and Mindset work. Authenticity in marketing and connecting with the right audience is emphasized, along with confidence-boosting techniques like journaling.

 

• Pinterest Marketing Strategies: Kim Ward, the Pinterest queen, unveils her top Pinterest marketing tips. She emphasizes the importance of consistency, keyword usage, and viewing Pinterest as a long-term investment that can create generational wealth.

 

• Video Content and Monetization: Learn how video pins on Pinterest can lead to quicker exposure. Kim recommends sending Pinterest traffic to low-ticket offers or digital products for monetization. She advocates creating a "virtual spiderweb" to capture leads effectively.

 

• Tailwind Software and Digital Marketing Trends: Kim's Pinterest success was boosted by linking her Shopify store to her Pinterest account and using Tailwind for scheduling and analytics. She discusses the importance of consistency in seeing results and predicts trends in digital marketing for 2024.

 

• AI's Impact on Digital Marketing: Drea Brown and Kim explore the increasing role of AI in digital marketing and its potential to automate tasks and improve efficiency. They discuss the importance of embracing AI while maintaining authenticity.

  Books Mentioned:

• “Outwitting the Devil” by Napoleon Hill: Kim recommended this book because it helped her realize when negative thoughts and imposter syndrome were trying to hold her back. The book interviews the devil himself to show how he tries to disguise as your own doubts and mind.

 

• “The 12 Week Year” by Brian P. Moran: This book gets away from annual thinking and breaks the year into 12 week segments to keep momentum and excitement. It helps you avoid waiting until the last quarter to try and turn things around if the first three quarters didn't go as planned.

 

• “Life by Design” by Kim Ward: Kim's own book shares how to create balance in work, play and family. It teaches how to design your life through embracing your authentic self and living intentionally. Readers can learn from Kim's journey from teenage mother to multiple six-figure business owner.

  Conclusion: Kim Ward's journey from