It was a great learning experience to sit down with Tom Brink, the CEO of the Red Angus Association of America. Join us on your favorite platform to listen to the wisdom of one of the cattle industry’s great minds. Tom Brink is a prominent beef industry figure known for his extensive experience and expertise in the Red Angus breed. He has held significant leadership roles in various organizations, including Cattle-Fax, the American Gelbvieh Association, and JBS Five Rivers Feeding, LLC. Brink's work has been instrumental in advancing the quality and profitability of Red Angus cattle. As the CEO of the Red Angus Association of America, he aims to bring the breed to the forefront of the beef industry, leveraging his industry knowledge and innovative thinking to drive success. Brink holds three degrees from Kansas State University and is firmly committed to genetic excellence and value-added programs for Red Angus breeders.
Tom and his wife have four children and six grandchildren. They reside in Brighton, Colorado, where Tom enjoys hiking, biking, and reading books and articles on various topics.
In this interview with Gale McKinney, Publisher of American Cattlemen Media, Tom covers several topics in a casual, fast-paced discussion. Tom is a passionate leader who leads an outstanding team at Red Angus. We were particularly intrigued by Tom’s insights on Sustainable Beef LLC – a new rancher-led beef processing plant slated to open in April 2025 in North Platte, Nebraska, that will implement the innovative grid. Notably, the grid is unique in equally rewarding Red Angus, black Angus, and smoky cattle. “This grid pricing system could have a ripple effect throughout the industry, starting with the feeder calf market,” Brink explained. “Backgrounders and feedlots supplying cattle to Sustainable Beef can confidently pay the same amount for Red Angus and black-hided feeder cattle, knowing they will be rewarded equally for quality.”
Twin Rivers Media produces the American Cattlemen Podcast.
For previous episodes of the American Cattlemen Podcast please check out the website: www.americancattlemen.com
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