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July 8, 2025 35 mins

What a great informational and practical conversation with two fencing professionals from Stay-Tuff! In 2000, Bill Daugherty, a visionary with a deep understanding of the fencing industry, saw an opportunity to revolutionize wire fencing. He founded Stay-Tuff with a clear mission: to create stronger, more reliable fences. From a humble beginning in a small factory in New Braunfels, Texas, the revolutionary Stay-Tuff Fixed Knot Fence was born, setting the stage for a new era in fencing innovation. In 2006, Stay-Tuff joined the DEACERO family, a leading North American steel manufacturer. This partnership provided the resources to expand our product line and solidify our leadership in the fencing industry. With additional looms and improved access to raw materials, we increased production and created more jobs within the community. Stay-Tuff is recognized in the agricultural market for our expertise in fencing and installation training. We manufacture one of the broadest lines of high-tensile and low-carbon fencing in the market, along with a comprehensive range of fencing tools and accessories. Our fences are renowned for their impact resistance, durability, and lower total installation cost compared to other agricultural fences. Our superior wire coatings ensure our products will stand the test of time. 

Today, Stay-Tuff is one of the most renowned steel fencing product brands in the agricultural and construction markets. As a valued member of MID-CONTINENT STEEL AND WIRE, our headquarters are located in Poplar Bluff, Missouri, and Houston, Texas. Our service to the agricultural and construction markets consists of superior fence products manufactured at our facilities in Houston, Laredo, and Mexico. We have expanded our product portfolio, from manufacturing the best-in-class Fixed Knot Fence to offering a comprehensive range of fencing solutions for the retail market. We also carry a premium line of fence tools and accessories designed to efficiently erect, tension, splice, and anchor your Stay-Tuff fence. Kyle Bading is the Senior Sales Manager for Stay-Tuff fence and has been with the company for 15 years. During that time, he has worked in several different roles, including Inside Sales, Customer Service, and Western US Sales Manager. Howard Athas is the South Texas Territory Sales Manager for Stay-Tuff and has been with the company since it was founded in 2000. Howard was instrumental in the company’s early success and has also worked in several roles for the company, including Inside Sales and Customer Service. Both Kyle and Howard have worked with the rest of the Stay-Tuff team to expand the Stay-Tuff brand across the United States as one of the leaders in the fencing industry. Their focus is on educating today’s farmer, rancher, and fence contractor on a wide range of fencing products and best installation practices for long-lasting and low-maintenance fencing.

For previous episodes of the American Cattlemen Podcast, please visit:  www.americancattlemen.com.

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