Vermilion Ranch with Bob Cook

Welcome back to the American Cattlemen Podcast. Just ahead, we have Dustin Hector, he's the director of business development for the American Cattlemen Media Group, and he sits down with Bob Cook with Vermilion Ranch. 

Established in 1961 by Pat Goggins, Vermilion Ranch has grown into a prominent registered Angus operation renowned for merging advanced genetic technology with time-honored ranching techniques. Cook, who has been with the ranch since 1977, emphasizes the family-run nature of the business and the essential role that family involvement plays in its ongoing success.

The discussion spotlights Vermilion Ranch’s balanced approach focusing on both spring and fall calving herds, with a diligent philosophy toward herd management. Cows are selected based on strict criteria for fertility, structural soundness, and other desirable traits, combining both rigorous performance and genomic testing. Throughout the dialogue, Cook stresses the importance of adapting to customer needs and responding to changing market demands, as evidenced by the ranch’s diverse practices, which include both registered Angus and commercial cattle operations. He remarks that a key factor in their legacy is a strong base of repeat customers, demonstrating the trust and satisfaction the ranch instills.

Further into the conversation, attention turns to the upcoming Vermilion Ranch Fall Performance Sale scheduled for November 28th and 29th, a major event for the business and its customers. The segment also touches on the impact of weather, the philosophy behind breeding and raising profitable cattle for commercial producers, and the notable team of auctioneers involved with the sale. The episode concludes by reinforcing the ranch’s dedication to continual improvement, customer service, and producing quality cattle year after year.

Vermilion Ranch

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