March 6, 2024 • 22 mins
Do you struggle to truly express yourself in the online world? Are you tired of all the advice from influencers, unicorns and AI avatars?
In the first episode of An Espresso Shot of Confidence in 2024, we are going to dive deep into the challenges posed by advanced technology, specifically Artificial Intelligence, to authenticity and genuine human connections.
In this 25 minute episode, we will explore:
- how to navigate the tremendous pressure to be present this perfect version of yourself online.
- getting past the fear of judgement, failure, and the anxiety of being trolled in the digital world.
- how to create meaningful connections in the online and offline world
- why creativity, playfulness and your personality are your superpowers
- what you lose by relying on AI and ghostwriters
- how to dance outside of your comfort zone and show up in a way the increase your reach, connection, and impact.
This episode is perfect for anyone who feels overwhelmed by the online world or who is ready to find their voice!
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Don't Forget To Be Awesome!
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Transcript
Episode Transcript
Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:00):
Music.
(00:15):
Greetings, one and all, and welcome to your first Expresso Shot of Confidence for 2024.
I'm your host, the master of awesomeness, Ashley Griffiths. And let's start with a question.
What do you think about AI?
What do you think about the world that we live in right now?
(00:37):
We're spending more and more and more time online, working remotely,
living, breathing, interacting in the matrix.
It's challenging, isn't it? Always having to be on, following the latest trends,
attempting to go viral, attempting to gain business, attempting to stand out
(01:05):
in the sea of sameness or not.
Maybe you find the whole thing overwhelming and you hide in the shadows.
The fear of judgment, the fear of failure, the fear that you might get trolled,
called out, or ripped apart by some keyboard warrior somewhere is too much.
(01:26):
It creates too much friction for you to show up.
I get it. Totally get it.
In September of last year, I downed tools.
I deleted the social media apps off my phone.
I moved away from the online world because I simply could not deal with being
(01:47):
in the matrix all the time I realized days were passing me by without me actually leaving the house,
sometimes not even washing because it was like well I'm not going anywhere so what's the point,
and a lot of the time when I was online I realized I was just constantly doom
(02:07):
scrolling rolling, wanting people to look at me, notice me, reach out to gain my support.
And it's very easy to lose yourself, very easy to go down that path.
One solution that is very much in the world right now is to use AI.
(02:28):
Use that to create your posts in ChatGPT.
Or you can turn your face into something
that wouldn't look out of place in an
art gallery you get to airbrush out
your quirks your laughter lines you all
in search for this perfection this acceptance
(02:51):
of what is deemed to be beautiful successful worthy in our online times Then
you've got videos where you can literally create online avatars of yourself
or use someone in your place.
(03:12):
And these videos have zero semblance of personality, originality, humanness.
It's something that totally baffles me, really, when you think about it.
We're humans, and humans thrive on human-to-human connection.
But the barriers to that connection are getting bigger and bigger and bigger and bigger every day.
(03:36):
As we do homeworking, remote working, hybrid working, spend our times on online social networks,
we're losing the opportunity to spend more real time with humans.
I believe this can have negative impacts in so many different ways.
(03:57):
The more that we use this technology, I believe, the less we're being creative.
The more that we feel like you need to put on a beauty filter or airbrush your
face or turn your face into a biking or whatever bloody trend is going on at
the moment, that takes a bit of you away.
(04:19):
I don't get to see you. I don't get to really get a sense of who you are.
Now, recently, I put a post on LinkedIn about this where I just put a picture
of my face. It was a close-up.
It revealed my wrinkles, my laughter lines, my boldness, my slightly wonky teeth.
(04:41):
And I entitled this post, I love my face. And I do.
It's me, you know, like if I was to see you in real life, for example,
I mean, what am I meant to do? I mean, walk around with a unicorn hat on or
something or a mask or something over my face. It's like, look, I'm young, really.
(05:02):
But I'm not. Well, I'm young at heart, but ultimately I'm a 44-year-old man
who's lived quite a bit, who spent a lot of his youth frowning,
and that's left its marks across my forehead.
You know, the way I look at it, when I look at lines on my face,
I mean, every one of them has got a story to tell. Well, the laughter lines
(05:23):
bring back fond memories of laughs and jokes and experiences with people on
my travels around the world.
Even the marks caused by the excessive frowning shows me that where I was and where I am now,
there's absolutely no way that I would trade in these lines and the stories that they tell.
(05:47):
And I like to share those stories with people when I go online,
when I'm offline, when I'm working with students, when I'm working with coaching
clients, I like to share those things with people.
But yet so many people feel pressurized to show up in a certain way because
(06:08):
it somehow makes them look more attractive or makes them seem more successful.
Successful or this is the definition and this is how you should look if you are,
trying to persuade people you are a certain thing but
ultimately it's fake and that fake will cause isolation it will cause disconnection
(06:30):
because imagine and i've talked about this on the show before you know you're
following someone on social media and you think wow look at them They're amazing.
They got their life together. They seem so, you know, they figured it out.
They got the keys to the kingdom.
They're doing so well in life. And my God, look at their skin. They look fantastic.
(06:52):
I wish I looked like that. I wish I was as successful as that.
So you followed them. You follow their tips. You follow their hacks.
And eventually you think, you know what? They've got this offer.
I might actually go and do that with them.
So you'd go off and get involved with them and get on,
one of their programs or you get on a call with them and,
(07:16):
when you get on a call with them they're not airbrushed their skin isn't immaculate,
their hair isn't all in one place and they're decidedly all over the place,
there's this measure of anxiety there and they're not as confident as you thought they might be,
and that causes a disconnect because Because the online world sells us this
(07:39):
myth that people are always happy, always got their shit together,
always got things ticking along nicely as if it's this real nice,
smooth, linear journey of life. Well, life just simply isn't like that.
There's always yin to the yang, light to the dark, always.
(08:01):
And we lose that nuance when we go online because everybody feels this pressure
to show this goddamn highlight reel about how their life is amazing. It's great.
Nothing could possibly, nothing's going wrong here. Nothing to see.
Look at me. I'm so successful.
I've got all these clients, but we don't see the whole story.
(08:25):
Maybe we don't even want to see the whole story, but we never do.
And then because you're seeing these
highlight reels you're seeing all this superficial stuff that
puts pressure on you to deliver the same thing
to show up at the same level you end up setting these unattainable unrealistic
targets for you that maybe have absolutely no semblance to what you actually
(08:49):
want to achieve in life and this is the online world right absolute nuts But,
you know, when you think about it,
you spend hours and hours on Insta, on LinkedIn, whatever platform it is,
chasing your goddamn tail because some guru told you if you show up and do exactly what they said,
you'll get loads and loads of incoming leads.
(09:12):
So you end up just becoming effectively a sheep or looking like one of those little minion dudes.
You don't stand out. And the reason for that is because you are not being yourself.
You're being fake. You are putting a barrier between you and the people you want to talk to.
(09:33):
I know it's almost like a cliche now in the online world to talk about authenticity.
And I know it gets ridiculed a bit when you get unicorns and pixies talking
about authenticity and personal branding and all of that.
But ultimately, that is what makes that connection.
Believing that that person is real, that that person gets it.
(09:58):
And yesterday i i met up with a guy i've been connected with on online for some
time and it was just so refreshing we both said to each other during the call it's like,
so glad that we finally got on this call and so
glad that you're exactly how i thought you would
be based on what i saw
(10:19):
of you in your videos in your posts and that's
the power right there of just not feeling like
you should show up in a certain way and actually showing
up as you speaking in your voice your
accent demonstrating your quirks your
personality your passion whatever that
(10:40):
means for you showing up owning
it absolutely owning who you are
instead of feeling like well that's
not good enough people might judge me now i've got to do this because
the influencer said it didn't he oh and if i don't
do it like that i won't get hundreds of likes and oh god if i do show up as
myself and i don't get hundreds of likes then oh my god i'm a failure that narrative
(11:04):
is so limiting and ultimately it denies you your people your tribe.
Build a connection with you that will have so much more meaning than all that
superficial fluff you have to scroll through every single day with people doing
guru and LinkedIn worshipping.
(11:27):
Be the difference. Shine the light. Go first for your people.
Yes, I know it can be scary. it really
is you know i've got one of
my biggest crooks is i it could
be scary it really can and i get that believe me
(11:47):
you know if you've seen any of my stuff online you
may be surprised to know how triggering i find
putting content out because there is
a very real fear there because i've
had to deal with my fear of rejection and social
media my god it's like that's on steroids but
(12:09):
ultimately a lot of that stuff doesn't have anything to do with
you you're kind of at the mercy a little bit of things
you can't control an algorithm but you
don't know on any one given day whether your post will
be seen by many people or not there's no way of telling that but there is is
one thing you can control with that and that's getting clear on your message
(12:30):
knowing who you're speaking to and sending that message out with love thank
you you have full control over that,
full control you don't have control over how many people will see it you don't
have control over whether the algorithm will deem it worthy but you do have
control over your energy and what energy do you put out into the world?
(12:55):
Believe me when I say this, when people deliver stuff authentically,
they show up as themselves and they're letting their personality and their quirks
and their passion come out.
That infuses the content with an energy that's magnetic and it does pull people in.
Might be one, it might be two, it might be 30, it might be 100,
but it does pull people in.
(13:18):
And over time, you just build that trust. And I just don't feel you get that
trust if you're hiding behind filters.
If you're hiding behind a ghostwriter, a chat GPT, using technology to connect with people.
(13:40):
Think about it. It's a social network.
There's a key word there, social and networking. working. We're not talking
about a computer network.
We're talking about a human network, an ability to connect with other humans,
humans you feel aligned with, humans that light you up, humans you would like
(14:00):
to work with, collaborate with,
hire, or be hired by.
But every time you don't show up, every time you use some goddamn technology,
I believe you're putting a barrier in the way.
Every time you use loads of filters, you put a barrier because people start questioning.
(14:22):
Is this person for real? Is this person got AI writing their content?
And people are thinking this right now. But leave me with that.
It's the same if you just rely nonstop on the same posts that you feel comfortable with.
Like, oh, yeah, I'm really comfortable doing text posts. and you just do text posts.
(14:43):
My question to you regarding that is, do the type of people that you want to
work with enjoy reading text posts?
Or do they prefer watching video? Do they prefer more colorful visual elements?
Do you even know that you're reading text posts?
Because if you're just relying on what you think they want, again,
(15:06):
that creates a barrier to connection.
And again, if you're just not throwing any personality into that as well,
people just scroll on by.
They're not going to engage with what you've got to say because it won't resonate.
It will give them no compelling reason to trust you and they'll go and work
with one of your competitors. It's as simple as that.
(15:28):
And I just want to reflect on time as well. Well, you know, we live in this
world where we don't have any time, where we're too busy being busy.
We see this a lot. You know, well, I ain't got time to write posts.
I ain't got time to do videos. I ain't got time to do any of that.
So I use AI. Yeah, that's what I'll do. I'll use AI.
(15:49):
That's exactly what I'll do. Just going to use AI. I'll write the post,
bang, done, sorted. Post ghost sorted.
But it isn't you, is it? but every time you
do that you're not inserting yourself into that and
you're certainly not being creative and that's
one of the things you lose when you just rely on these quick fix hack tech things
(16:10):
you lose your creativity you lose your opportunity to grow into a new skill
that you may actually enjoy and have a propensity for you know i always share
the story about my video journey.
I never planned to do videos. I found videos cringe.
I hated them. And I certainly hated the sound of my voice on a camera, on a microphone.
(16:33):
But because of COVID really, and because I thought, you know what,
I need a different medium, I gave it a go and I hated it to start with.
But the more I did it, the more confidence I got. And in the end,
I found out, oh, actually, this is a lot of fun.
I enjoy doing this. This isn't a chore. This is brilliant. brilliant,
I'm going to do more of it.
(16:54):
And you get to learn new skills. You get to push yourself. You get to dance
outside of your comfort zone.
And you simply don't get that if you just press a couple of fucking buttons. You just don't.
It saddens me sometimes when I look at this and see people just taking these
goddamn shortcuts, thinking, well, I can do 100 pieces of content just by pressing a couple of buttons.
(17:21):
You know, students thinking, oh, I'll just do an essay. I'll just press a couple
of buttons. What do you learn from that?
What do you gain from that? You get nothing because people end up seeing it
and calling you out because you've got bots doing your stuff for you.
Again it causes barriers your job
as a business owner your job as a person is to remove those barriers and create
(17:44):
connections and the best way to do that is by showing up as you you don't need
to have a politzer prize behind you an oscar behind you to create meaningful content content.
I'm recording in my bedroom with basic equipment, and it's good enough because
(18:08):
I'm all about connection,
making connections with my peeps, talking to them, sharing stories.
And that is what I highly recommend that you do.
Stop hiding. Stop thinking you have to be a a certain thing.
Throw all those shoulds in the bin.
(18:28):
Think about who it is you're wanting to talk to. What is it that you want to say?
What is it you want to achieve?
What do you gain by showing up? What is possible by showing up?
What do you gain by showing up? What is possible when you do?
(18:49):
Who do you get to meet? Who do you get to talk to? Where can you take that?
What confidence can you grow by doing a video? As you, no filters,
no portraying yourself as something you're not.
You, unfiltered, raw, real.
What can getting confident at doing that, what can that give you?
(19:13):
How can it support you in your business and your life?
I can tell you for me, for personal experience, getting confident on video has
helped me in so many ways.
It helped me overcome social anxiety it helped me talk more out and about it
helped me go to networking events and pitch my business do public speaking and host live workshops,
(19:39):
without freaking out it gave me a lot more confidence in myself in my presentation abilities,
and i've fallen in love with my voice not bad considering i used to think i sounded like a a zombie.
No, I love hearing my voice.
I've had lots of practice. When you edit lots of videos or podcasts,
(20:01):
you get used to hearing your voice.
But I wasn't judging myself anymore. I wasn't sat there judging,
oh, this is how I look, or you sound like a zombie.
There was a lot more love directed inwards. And this is very powerful because
ultimately we're always our harshest critics.
When I talk to clients, people online, they always say they're not going to
(20:25):
show up because they're worried about how they'll be perceived,
how they look, how they sound, and they get super hypercritical of that.
And it acts as a massive block.
But the thing is, no one gives a toss about that, except maybe you and your ego.
Social media, there's just so much information there. No one's got the time
(20:46):
to even notice what your voice sounds like or whether your freckles are not
quite even on each cheek.
No one cares. No one cares about that.
It's your message that matters. That's the most important thing.
So I encourage you to share it. And I encourage you to do it authentically,
(21:07):
using videos, using your creativity.
Because ultimately, as Einstein said, Creativity is intelligence having fun.
So have fun. Honestly, bring the fun to your content, to showing up and bring the real.
Bring you and the world will thank you for it.
(21:30):
I'm going to thank you for it.
And on that note, it's time for this week's expresso shot of confidence.
Keep things real. Your people don't need another influencer.
They need you showing up as you shining a light outwards to them,
letting them know that you get it, that you're there, that you're owning your personality,
(21:57):
your passion, your quirks. You're completely owning this.
The people are ready to see it, hear it, know it. They're not mind readers.
So show up for them. They're waiting.
And believe me when you take that step a whole world of possibilities open infinite
(22:18):
possibilities and what are you going to do with them?
Thank you as always for listening and watching wherever you are in the universe
please subscribe wherever you are listening and watching this to get notifications
of when the next episodes drop and right now as always It's time to ride off into the sunset.
(22:42):
Music.
Music.
(00:15):
Greetings, one and all, and welcome to your first Expresso Shot of Confidence for 2024.
I'm your host, the master of awesomeness, Ashley Griffiths. And let's start with a question.
What do you think about AI?
What do you think about the world that we live in right now?
(00:37):
We're spending more and more and more time online, working remotely,
living, breathing, interacting in the matrix.
It's challenging, isn't it? Always having to be on, following the latest trends,
attempting to go viral, attempting to gain business, attempting to stand out
(01:05):
in the sea of sameness or not.
Maybe you find the whole thing overwhelming and you hide in the shadows.
The fear of judgment, the fear of failure, the fear that you might get trolled,
called out, or ripped apart by some keyboard warrior somewhere is too much.
(01:26):
It creates too much friction for you to show up.
I get it. Totally get it.
In September of last year, I downed tools.
I deleted the social media apps off my phone.
I moved away from the online world because I simply could not deal with being
(01:47):
in the matrix all the time I realized days were passing me by without me actually leaving the house,
sometimes not even washing because it was like well I'm not going anywhere so what's the point,
and a lot of the time when I was online I realized I was just constantly doom
(02:07):
scrolling rolling, wanting people to look at me, notice me, reach out to gain my support.
And it's very easy to lose yourself, very easy to go down that path.
One solution that is very much in the world right now is to use AI.
(02:28):
Use that to create your posts in ChatGPT.
Or you can turn your face into something
that wouldn't look out of place in an
art gallery you get to airbrush out
your quirks your laughter lines you all
in search for this perfection this acceptance
(02:51):
of what is deemed to be beautiful successful worthy in our online times Then
you've got videos where you can literally create online avatars of yourself
or use someone in your place.
(03:12):
And these videos have zero semblance of personality, originality, humanness.
It's something that totally baffles me, really, when you think about it.
We're humans, and humans thrive on human-to-human connection.
But the barriers to that connection are getting bigger and bigger and bigger and bigger every day.
(03:36):
As we do homeworking, remote working, hybrid working, spend our times on online social networks,
we're losing the opportunity to spend more real time with humans.
I believe this can have negative impacts in so many different ways.
(03:57):
The more that we use this technology, I believe, the less we're being creative.
The more that we feel like you need to put on a beauty filter or airbrush your
face or turn your face into a biking or whatever bloody trend is going on at
the moment, that takes a bit of you away.
(04:19):
I don't get to see you. I don't get to really get a sense of who you are.
Now, recently, I put a post on LinkedIn about this where I just put a picture
of my face. It was a close-up.
It revealed my wrinkles, my laughter lines, my boldness, my slightly wonky teeth.
(04:41):
And I entitled this post, I love my face. And I do.
It's me, you know, like if I was to see you in real life, for example,
I mean, what am I meant to do? I mean, walk around with a unicorn hat on or
something or a mask or something over my face. It's like, look, I'm young, really.
(05:02):
But I'm not. Well, I'm young at heart, but ultimately I'm a 44-year-old man
who's lived quite a bit, who spent a lot of his youth frowning,
and that's left its marks across my forehead.
You know, the way I look at it, when I look at lines on my face,
I mean, every one of them has got a story to tell. Well, the laughter lines
(05:23):
bring back fond memories of laughs and jokes and experiences with people on
my travels around the world.
Even the marks caused by the excessive frowning shows me that where I was and where I am now,
there's absolutely no way that I would trade in these lines and the stories that they tell.
(05:47):
And I like to share those stories with people when I go online,
when I'm offline, when I'm working with students, when I'm working with coaching
clients, I like to share those things with people.
But yet so many people feel pressurized to show up in a certain way because
(06:08):
it somehow makes them look more attractive or makes them seem more successful.
Successful or this is the definition and this is how you should look if you are,
trying to persuade people you are a certain thing but
ultimately it's fake and that fake will cause isolation it will cause disconnection
(06:30):
because imagine and i've talked about this on the show before you know you're
following someone on social media and you think wow look at them They're amazing.
They got their life together. They seem so, you know, they figured it out.
They got the keys to the kingdom.
They're doing so well in life. And my God, look at their skin. They look fantastic.
(06:52):
I wish I looked like that. I wish I was as successful as that.
So you followed them. You follow their tips. You follow their hacks.
And eventually you think, you know what? They've got this offer.
I might actually go and do that with them.
So you'd go off and get involved with them and get on,
one of their programs or you get on a call with them and,
(07:16):
when you get on a call with them they're not airbrushed their skin isn't immaculate,
their hair isn't all in one place and they're decidedly all over the place,
there's this measure of anxiety there and they're not as confident as you thought they might be,
and that causes a disconnect because Because the online world sells us this
(07:39):
myth that people are always happy, always got their shit together,
always got things ticking along nicely as if it's this real nice,
smooth, linear journey of life. Well, life just simply isn't like that.
There's always yin to the yang, light to the dark, always.
(08:01):
And we lose that nuance when we go online because everybody feels this pressure
to show this goddamn highlight reel about how their life is amazing. It's great.
Nothing could possibly, nothing's going wrong here. Nothing to see.
Look at me. I'm so successful.
I've got all these clients, but we don't see the whole story.
(08:25):
Maybe we don't even want to see the whole story, but we never do.
And then because you're seeing these
highlight reels you're seeing all this superficial stuff that
puts pressure on you to deliver the same thing
to show up at the same level you end up setting these unattainable unrealistic
targets for you that maybe have absolutely no semblance to what you actually
(08:49):
want to achieve in life and this is the online world right absolute nuts But,
you know, when you think about it,
you spend hours and hours on Insta, on LinkedIn, whatever platform it is,
chasing your goddamn tail because some guru told you if you show up and do exactly what they said,
you'll get loads and loads of incoming leads.
(09:12):
So you end up just becoming effectively a sheep or looking like one of those little minion dudes.
You don't stand out. And the reason for that is because you are not being yourself.
You're being fake. You are putting a barrier between you and the people you want to talk to.
(09:33):
I know it's almost like a cliche now in the online world to talk about authenticity.
And I know it gets ridiculed a bit when you get unicorns and pixies talking
about authenticity and personal branding and all of that.
But ultimately, that is what makes that connection.
Believing that that person is real, that that person gets it.
(09:58):
And yesterday i i met up with a guy i've been connected with on online for some
time and it was just so refreshing we both said to each other during the call it's like,
so glad that we finally got on this call and so
glad that you're exactly how i thought you would
be based on what i saw
(10:19):
of you in your videos in your posts and that's
the power right there of just not feeling like
you should show up in a certain way and actually showing
up as you speaking in your voice your
accent demonstrating your quirks your
personality your passion whatever that
(10:40):
means for you showing up owning
it absolutely owning who you are
instead of feeling like well that's
not good enough people might judge me now i've got to do this because
the influencer said it didn't he oh and if i don't
do it like that i won't get hundreds of likes and oh god if i do show up as
myself and i don't get hundreds of likes then oh my god i'm a failure that narrative
(11:04):
is so limiting and ultimately it denies you your people your tribe.
Build a connection with you that will have so much more meaning than all that
superficial fluff you have to scroll through every single day with people doing
guru and LinkedIn worshipping.
(11:27):
Be the difference. Shine the light. Go first for your people.
Yes, I know it can be scary. it really
is you know i've got one of
my biggest crooks is i it could
be scary it really can and i get that believe me
(11:47):
you know if you've seen any of my stuff online you
may be surprised to know how triggering i find
putting content out because there is
a very real fear there because i've
had to deal with my fear of rejection and social
media my god it's like that's on steroids but
(12:09):
ultimately a lot of that stuff doesn't have anything to do with
you you're kind of at the mercy a little bit of things
you can't control an algorithm but you
don't know on any one given day whether your post will
be seen by many people or not there's no way of telling that but there is is
one thing you can control with that and that's getting clear on your message
(12:30):
knowing who you're speaking to and sending that message out with love thank
you you have full control over that,
full control you don't have control over how many people will see it you don't
have control over whether the algorithm will deem it worthy but you do have
control over your energy and what energy do you put out into the world?
(12:55):
Believe me when I say this, when people deliver stuff authentically,
they show up as themselves and they're letting their personality and their quirks
and their passion come out.
That infuses the content with an energy that's magnetic and it does pull people in.
Might be one, it might be two, it might be 30, it might be 100,
but it does pull people in.
(13:18):
And over time, you just build that trust. And I just don't feel you get that
trust if you're hiding behind filters.
If you're hiding behind a ghostwriter, a chat GPT, using technology to connect with people.
(13:40):
Think about it. It's a social network.
There's a key word there, social and networking. working. We're not talking
about a computer network.
We're talking about a human network, an ability to connect with other humans,
humans you feel aligned with, humans that light you up, humans you would like
(14:00):
to work with, collaborate with,
hire, or be hired by.
But every time you don't show up, every time you use some goddamn technology,
I believe you're putting a barrier in the way.
Every time you use loads of filters, you put a barrier because people start questioning.
(14:22):
Is this person for real? Is this person got AI writing their content?
And people are thinking this right now. But leave me with that.
It's the same if you just rely nonstop on the same posts that you feel comfortable with.
Like, oh, yeah, I'm really comfortable doing text posts. and you just do text posts.
(14:43):
My question to you regarding that is, do the type of people that you want to
work with enjoy reading text posts?
Or do they prefer watching video? Do they prefer more colorful visual elements?
Do you even know that you're reading text posts?
Because if you're just relying on what you think they want, again,
(15:06):
that creates a barrier to connection.
And again, if you're just not throwing any personality into that as well,
people just scroll on by.
They're not going to engage with what you've got to say because it won't resonate.
It will give them no compelling reason to trust you and they'll go and work
with one of your competitors. It's as simple as that.
(15:28):
And I just want to reflect on time as well. Well, you know, we live in this
world where we don't have any time, where we're too busy being busy.
We see this a lot. You know, well, I ain't got time to write posts.
I ain't got time to do videos. I ain't got time to do any of that.
So I use AI. Yeah, that's what I'll do. I'll use AI.
(15:49):
That's exactly what I'll do. Just going to use AI. I'll write the post,
bang, done, sorted. Post ghost sorted.
But it isn't you, is it? but every time you
do that you're not inserting yourself into that and
you're certainly not being creative and that's
one of the things you lose when you just rely on these quick fix hack tech things
(16:10):
you lose your creativity you lose your opportunity to grow into a new skill
that you may actually enjoy and have a propensity for you know i always share
the story about my video journey.
I never planned to do videos. I found videos cringe.
I hated them. And I certainly hated the sound of my voice on a camera, on a microphone.
(16:33):
But because of COVID really, and because I thought, you know what,
I need a different medium, I gave it a go and I hated it to start with.
But the more I did it, the more confidence I got. And in the end,
I found out, oh, actually, this is a lot of fun.
I enjoy doing this. This isn't a chore. This is brilliant. brilliant,
I'm going to do more of it.
(16:54):
And you get to learn new skills. You get to push yourself. You get to dance
outside of your comfort zone.
And you simply don't get that if you just press a couple of fucking buttons. You just don't.
It saddens me sometimes when I look at this and see people just taking these
goddamn shortcuts, thinking, well, I can do 100 pieces of content just by pressing a couple of buttons.
(17:21):
You know, students thinking, oh, I'll just do an essay. I'll just press a couple
of buttons. What do you learn from that?
What do you gain from that? You get nothing because people end up seeing it
and calling you out because you've got bots doing your stuff for you.
Again it causes barriers your job
as a business owner your job as a person is to remove those barriers and create
(17:44):
connections and the best way to do that is by showing up as you you don't need
to have a politzer prize behind you an oscar behind you to create meaningful content content.
I'm recording in my bedroom with basic equipment, and it's good enough because
(18:08):
I'm all about connection,
making connections with my peeps, talking to them, sharing stories.
And that is what I highly recommend that you do.
Stop hiding. Stop thinking you have to be a a certain thing.
Throw all those shoulds in the bin.
(18:28):
Think about who it is you're wanting to talk to. What is it that you want to say?
What is it you want to achieve?
What do you gain by showing up? What is possible by showing up?
What do you gain by showing up? What is possible when you do?
(18:49):
Who do you get to meet? Who do you get to talk to? Where can you take that?
What confidence can you grow by doing a video? As you, no filters,
no portraying yourself as something you're not.
You, unfiltered, raw, real.
What can getting confident at doing that, what can that give you?
(19:13):
How can it support you in your business and your life?
I can tell you for me, for personal experience, getting confident on video has
helped me in so many ways.
It helped me overcome social anxiety it helped me talk more out and about it
helped me go to networking events and pitch my business do public speaking and host live workshops,
(19:39):
without freaking out it gave me a lot more confidence in myself in my presentation abilities,
and i've fallen in love with my voice not bad considering i used to think i sounded like a a zombie.
No, I love hearing my voice.
I've had lots of practice. When you edit lots of videos or podcasts,
(20:01):
you get used to hearing your voice.
But I wasn't judging myself anymore. I wasn't sat there judging,
oh, this is how I look, or you sound like a zombie.
There was a lot more love directed inwards. And this is very powerful because
ultimately we're always our harshest critics.
When I talk to clients, people online, they always say they're not going to
(20:25):
show up because they're worried about how they'll be perceived,
how they look, how they sound, and they get super hypercritical of that.
And it acts as a massive block.
But the thing is, no one gives a toss about that, except maybe you and your ego.
Social media, there's just so much information there. No one's got the time
(20:46):
to even notice what your voice sounds like or whether your freckles are not
quite even on each cheek.
No one cares. No one cares about that.
It's your message that matters. That's the most important thing.
So I encourage you to share it. And I encourage you to do it authentically,
(21:07):
using videos, using your creativity.
Because ultimately, as Einstein said, Creativity is intelligence having fun.
So have fun. Honestly, bring the fun to your content, to showing up and bring the real.
Bring you and the world will thank you for it.
(21:30):
I'm going to thank you for it.
And on that note, it's time for this week's expresso shot of confidence.
Keep things real. Your people don't need another influencer.
They need you showing up as you shining a light outwards to them,
letting them know that you get it, that you're there, that you're owning your personality,
(21:57):
your passion, your quirks. You're completely owning this.
The people are ready to see it, hear it, know it. They're not mind readers.
So show up for them. They're waiting.
And believe me when you take that step a whole world of possibilities open infinite
(22:18):
possibilities and what are you going to do with them?
Thank you as always for listening and watching wherever you are in the universe
please subscribe wherever you are listening and watching this to get notifications
of when the next episodes drop and right now as always It's time to ride off into the sunset.
(22:42):
Music.
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