135: Empowering Employees and ESOPs with Don Baker

"I’m not a greedy guy. I don’t chase money—it follows me." – Donald Baker What does success look like to the average entrepreneur? For most, it’s all about wealth. For Don, it’s about impact. From the beginning, he’s sought to empower his employees & do the right thing, no matter the cost. Whether transforming air quality standards in pools to protect swimmers or creating ESOPs to give his employees a financial stake in their futures, Don shows us that perseverance, purpose, & innovation can exist in any business. Shaped by his father’s lessons, he shares why he believes “most people don’t know what they’re capable of,” and that hands-on, creative leadership leads to breakthroughs that redefine industry. Don builds pools. More importantly, builds opportunities, legacies, & futures where hard work & innovation are rewarded. If you’re seeking inspiration & looking to make a difference in your industry, this episode will challenge you to rethink what it means to succeed. Learn more about his work Paddock Pool Equipment Company, Pure Aqua Products, and Paddock Construction Company. Ralph Waldo Emerson once said, “You don’t chase success—you create it with the right mindset.” Don’s a living example.