143: Peak Performance Strategies From Professional Sports with Carlos Salum

“I take people as a story… I can see their higher self before they can.” – Carlos Salum Carlos grew up under Argentina’s military dictatorship—surrounded by uncertainty, but also by entrepreneurs, poets, and principled people who knew how to thrive despite it. That tension didn’t crush him. It sharpened his vision—so much so that, by adulthood, traditional paths like law & medicine felt like cages, not callings. So he did what most people won’t: He bet on himself. On a handshake, he pitched a partnership to the world’s top tennis coach. No credentials. No fancy title. Just conviction. Then he flew to Germany, crashed on a friend’s couch, & hustled up a seven-city speaking tour with no internet, no safety net, & no backup plan. Eight months later, the world’s biggest sports agency called him “Houdini” as he coached legends like Agassi, Seles, & Sampras. But it was never just about tennis. It was always about helping people live with alignment, intention, and impact. Today, he brings that same fire to business owners. Ready to align with something deeper? Find him at SalumInternational.com. Joseph Campbell said, “The privilege of a lifetime is being who you are.” Carlos helps people remember that.