JB Miller is the visionary leader and CEO of Empire Entertainment and Emmy Awards-winning executive producer. He is a legend in the events industry for creating completely immersive experiences on a global scale.
In this interview, JB talks about what signifies the “experiential events industry”, seen as a merger between the events and meeting industry and the entertainment industry, that opens wide opportunities for a producer to create cutting edge events for clients to fulfill thoughtful, creative, and strategic goals
What are the key resources necessary to create events that will attract people’s attention, change the mindset and behavior of a key audiences, help launch new products, create new markets, and move the needle on an objective, in a major way?
He tells us about various projects where the producer is likened to an alchemist at work. The producer, or perhaps rather the “experiencer”, is a person who is “genre agnostic”, and can move swiftly between various types of gatherings, clients, and locales. One project, in particular, illustrates how producing a multimillion-dollar project in front of a global audience, can become a scary high-wire act.
JB Miller was recognized as “Producer of the Year” by BizBash’s Reader’s Choice Awards and has been regularly identified as one of the “Top People in the U.S. Event Industry”. In 2023 Miller was awarded the “Collaborate America” award for outstanding achievement as a collaborator, convener, and connector.
Photo credit: Caroline Dorn.
Popular Podcasts
Stuff You Should Know
If you've ever wanted to know about champagne, satanism, the Stonewall Uprising, chaos theory, LSD, El Nino, true crime and Rosa Parks, then look no further. Josh and Chuck have you covered.
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.