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August 7, 2024 18 mins

Do you ever crave something radically different in your life but can’t quite nail it down? If so then strap in because this is the episode for you!

 

Every able minded person born into this world is given all kinds of different tools to navigate our time on this earthly plane. But too that are consistently given out to all of us be are the power to choose and the power to tell the truth.

 

These twin powers of honesty and decision may sound like the capability of the lamest superhero the 1950’s invented but I stand behind their potency.

 

In today’s episode you will learn how these simple tools can help you get everything you ever wanted in life and more.

 

Of course... if you are willing to commit to do a little work.

 

If you are willing to do just a little more work to get what you want then go to realcoachbruce.com and download the free mindset shifting mini-course that will move you powerfully out of all-or-nothing thinking and into a mindset that will end overwhelm, paralysis, and procrastination!

 

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Episode Transcript

Available transcripts are automatically generated. Complete accuracy is not guaranteed.
(00:18):
Hello and welcome back to Authentic On Air with Bruce Alexander.
I am your host, Bruce Alexander, and this is episode two of season three.
I've been doing this for a while now and well, it is sometimes it's a challenge, but I'mglad to be back for a third season with a more narrow focused trying to serve the

(00:39):
entrepreneurs who get overwhelmed, who are struggling, who get paralyzed and
procrastinating, putting off, building the business that guides them to their dreams.
today's episode we're gonna be talking about your two most powerful weapons in businessand in life these are two things that everybody is given at the start and that are often

(01:02):
left to get rusted dulled because they don't get used but first we're gonna do
weekly check -in to just go over how things are going across all of the core four my bodybeing balanced in business.
We're gonna keep it real quick today because I wanna jump into the content because I thinkthis is a really important episode that I think can help a lot of people.

(01:24):
business, I've got some really exciting opportunities coming up and I'm hoping thatsomething is going to pan out and is going to help me uncover my powerful next step to
continue
moving forward in a really powerful way.
I'm continuing to do this coaching thing.
I love it.

(01:45):
The opportunities I've had so far to work with the people I've coached have been reallyamazing.
I just want more of it.
I want to get deeper into this process.
as I'm uncovering new tools and working on myself, I am finding that there's always moreroom to grow.
And I'm finding how I can help people better.
And that

(02:05):
That's the goal.
want to serve entrepreneurs who are overwhelmed and feel stuck in either launching orscaling their business because it is all about mindset.
I've felt that way before.
I still feel that way sometimes and it's tough but being able to work out a process thatallows you to move forward past those feelings of paralysis and overwhelm is what I'm

(02:31):
really good at because if I wasn't then
I wouldn't be posting, I wouldn't still be doing a podcast, I wouldn't still be on socialmedia talking about this.
I would have given up a year ago because it's been hard to hold the whole time.
So that's where we're at with business.
body continuing on the walks, things have gotten much better with my back.

(02:52):
I'm super happy about that.
Really excited to be able to stand upright and be a more active father and husband.
Been helping around the house a lot more and I know
My wife really appreciates that and that's, you I want to not just serve my clients.
I want to serve my family as well.
So I'm happy to be able to do that again.
Obviously there's still a lot of progress to be made.

(03:14):
I'm still nowhere close to where I want to be physically, but I'm, I'm excited about howfar I've come.
My balance or my relationship with Kate is really, you know, it has really gotten a lot ofdepth.
We've been through some very stressful times recently as we've been
Continuing to try to find our place on the east coast of this country It is not easy tomove whenever you have a place to move to Whenever you don't have a place to move to it is

(03:41):
a nightmare and that stress can definitely take a toll on your relationship, but we havefound Unique opportunities to like connect deeper in this time and learn to come together
instead of be torn apart by these situations And that you know gives me nothing but theutmost hope
for our relationship continuing to blossom and get deeper and more intimate.

(04:02):
My being my relationship with God and myself and you know, I've I've really had a fewbreakthroughs lately.
I you know, I kind of went through a little bit of a low period because I wasn't gettingthe traction I wanted in my business and it was really tough.
I was you know, I was mentally beat up.
I was emotionally down and I had to really dig deep to push myself.

(04:26):
past my circle of control because these are problems I've never had to deal with before.
I've always just gone to work for somebody else and just come in and punch the clock anddo my work and often wrong.
But the things I had to worry about were negligible compared to what I'm dealing with now.

(04:51):
So learning to push past those things has been
really difficult, but as I've learned it, I've felt so much more capable as anentrepreneur, as a human being, as a father, as a husband, because I've learned that no
matter how hard it feels in the moment, if you just keep pushing, if you keep focused onwhat you want, there is a path through to the other side.

(05:14):
You just have to believe that you can find it.
So that's the quick catch up.
So let's talk about your two most powerful weapons.
And we're going to try to really
aim this at business, but there are two things that you are given at the start that youmay not use in a way that is really helping you move toward your goals.

(05:35):
In the description, I talk about craving something like radically different for your lifeand just not really being able to pin it down.
Tell the truth.
The truth is the best way to find out not only what you really want, but what's stopping
and where you are in relation to that goal.

(05:57):
If you can find out those three things, you can accomplish anything.
So, in that same vein.
You know, if you are not telling the truth, you're never going to know what's really good,what's really bad.
And if you can't figure those things, how are you going to improve?
You're not going to know what's working and what isn't.

(06:18):
And if you don't know those things, how are you going to improve?
So whenever I left the fire department, I had just finished school.
You know, I went back to school in my late thirties, got my bachelor's degree, was superexcited.
I had gotten training in photography and graphic design and I thought that's what I'mgoing to
I want to bring graphic design and photography into some sort of business to try to helppeople represent themselves authentically online, like are in their business and whatever.

(06:47):
Like I had this this really vague idea for a business, but it's like, yeah, that's what Iwant to do.
Fast forward three months or so.
I had no idea what I was doing.
The business had no structure.
There was no deliverable product.
There
There was nothing there.
I didn't have an offer.

(07:08):
And it was time to tell the truth.
It was time to look at if I was the person who was meant to do that because like I said, Ihad just finished school and as much as I enjoyed graphic design, enjoyed photography, I
didn't have any real experience built up doing those things to actually be able to do themwith any kind of speed and efficiency.

(07:29):
So I had to have a hard talk with myself and say,
Listen, as fun as that sounds, it's not sustainable.
And that was a hard truth to take.
Not only is it not sustainable, but it's not even startable.
It wasn't something that I could even really dig my teeth into because there's nothing Ican offer at the beginning that made people say, yeah, I want that.

(07:52):
That was tough.
But because I told that truth, I realized that there is something that I am good at.
I'm good at having hard conversations.
I'm good at talking people through their problems.
There is something that I've got tens, like dozens of years helping people deal with toughsituations and people come to me for that.

(08:13):
So why not lean more into that arena?
That's something I could have never seen if I wasn't willing to talk to myself about thefact that the first business idea wasn't working, it wasn't going to work and I needed to
face that truth.
So you have to tell the truth and it must become
something that is like part of your part of the fabric of your being.

(08:38):
When you wake up, you need to think about how important it is to tell the truth.
When you are going to sleep, you need to be thinking about like, did you tell the truthtoday?
It has when there are big decisions or confrontations, you need to be looking at yourrelationship to the truth and those situations, because if you are able to really have

(08:59):
truth and
Have a correct relationship of those things you're going to be able to see where you're atfault where you can improve What you can bring to the the situation to to change the
outcome, but whenever you are lying to yourself about it, you're gonna often Get yourselfa result that you don't want because you're you just want to win so telling the truth

(09:23):
allows you to a Understand what you want and B take actions to get it because
know what you want.
And that sounds so simple, but I didn't have any of that information two years ago.
I had no idea what I wanted, and I had no idea to get it because I was a liar.
Once I started telling the truth, it made a huge difference in me being able to identifyhow to get what I wanted.

(09:48):
And I want I want everybody to do that.
Like it has to become your code.
So this is the code like I specifically live by.
Be real, get raw.
Stay relevant and commit to results.
That is the thing that I spend time with every day.
I think I've got, you know, since we moved, I don't have it posted on my wall, but when Ihave my office back up, it'll be posted on my wall.

(10:14):
It is what I need to put back on the screen saver, my phone, because it's so important tome that by being real, let's, let's break that down a little bit.
Be real means tell the truth, deal with the facts of the situation, get raw.
That
Feel the emotions that are related to those facts.

(10:34):
It's okay to be sad about the fact that I this business that I had an idea for isn't goingto work.
I need to feel sad about that so I can let those emotions propel me to the next thing.
If I try to lie about how I feel about it, then I'm not going to be able to receive thelesson in that moment of what I'm supposed to learn.

(10:54):
Stay relevant.
That is not all truths are for all people all the
There's information that is sometimes yours and yours alone, but whenever it is a relevanttruth, you need to share it and then commit to results.
have to, you can't just go around spewing truth and feeling these emotions and not tieanything into it and expect your life to change.

(11:21):
It is great to be aware of how you're feeling and what you want, but you have to actually
to results and that kind of goes into our next tool.
Leave the land of maybe.
You have to start being willing to make decisions.
You have to start being willing to say yes or no.
Like I lived in the land of maybe my whole life and it's easiest to see it in parenting.

(11:46):
Whenever my kids will come up and say, can we watch so and so and I'll be like, I don'tknow, maybe.
Let me get back to you.
know, can we go to this this weekend?
Maybe I'm not sure.
And every time you say maybe you are giving up a considerable amount of power.
If you just say yes or you just say no, you free your mind up to move to other things.

(12:09):
But whenever you say maybe you are now making your mind keep that, keep a part of yourbrain storage occupied by thinking, what are we going to do about that thing that we said
maybe about?
Even if you're not actively thinking about it, it's going to keep popping up.
It's a waste of
energy, time, it's inefficient.

(12:30):
The land of maybe is a terrible place to exist.
If you start to make decisions, you will become extraordinarily more powerful so quickly.
fast forward, or go back to the story from earlier and fast forward six months.
So I was an authenticity coach, authenticity and identity.

(12:51):
I chose that because I thought I could help everybody with everything.
If you weren't being real, could help you show up in a real way to whatever real thing youwanted to be real at.
That was the most indecisive pitch I could have possibly come up with.
I was in the land of maybe.

(13:12):
Like, yes, I had started to tell myself the truth and I was trying to, you I knew what Iwanted and I was working to get it, but I was still being indecisive.
Once I realized that if I wouldn't make a decision,
nobody was gonna choose me.
If I was trying to speak to everybody, I couldn't serve anybody.

(13:32):
That was tough.
That was very tough, but I had to realize it was killing my credibility and nobody wantsto work with that guy.
So I had to finally shrink down my sphere of influence considerably and think about who Iwanted to serve the most and who I felt I could really create powerful transformations.

(13:54):
And that's how I came to ADHD entrepreneurs.
I've, I'm starting to pull back on the ADHD language a little bit because I realized thata lot of people who are ADHD don't identify as that because they don't realize, but I know
that people who are trying to launch businesses or trying to scale their businesses andare stuck with overwhelm, paralysis and procrastination are often big overlaps into the

(14:19):
ADHD influence or ADHD sphere.
So I'm just going
speak of it that way and if they are ADHD then we are going to like take a couple of extrasteps to make sure that they understand the process that we're going through and if
they're not it still works so that is what we're doing now and I think it's reallyimportant that I now own the power of decision because I have the truth and I'm trying to

(14:46):
use it I'm trying to apply it efficiently so I get the results that I want
Use the truth once you get it.
Once you have extracted the truth from yourself, use it.
It's such an important thing to have, but it's only effective if you actually apply it toyour life.
So use it to make the decisions, like does this,

(15:10):
thing get me what I want.
If it does, then it should be a yes.
If it doesn't, then it should be a no.
And that is like it.
It doesn't have to be more complicated than that.
And I encourage you to start looking at things that way.
I'm going to give you and you know, for my five listeners out there, I'm going to give youan exercise to do at home over the next week.

(15:33):
Try to not use a maybe type answer more than three times this week.
So I'm not sure or I don't know or whatever.
Try to not use maybe more than three times this week and let me know on socials at RealCoach Bruce what you see different in your life.

(15:54):
For one, you'll see how much you want to answer maybe and it's gonna surprise you howoften you wanna answer maybe or I don't know or maybe later or you know, I'll tell you in
a minute or whatever like.
start to answer with yes or no.
You will notice how often you want to cop out and say maybe it's probably a lot more thanyou realize.

(16:16):
But then you'll also, when you start to step into making those decisions, you will see howpowerful it is and how quickly your relationship to decisiveness changes.
It feels good.
And you'll also see your productivity shoot up because you will no longer be wasting time.
like milling about on decisions.

(16:39):
Being indecisive is a massive time waster because you can't be fully productive wheneveryou've got a bunch of decisions that you haven't made yet milling around in your brain.
So just try it.
Try it this week and let me know in socials.
I would love to hear from you or you can also email me at bruce atauthenticidentitymanagement .com and I think this will really help you.

(17:05):
In it, you'll also see the weakness of maybe.
You'll see how weak you feel when you start to say that after you do this for a
So that is it, we're gonna wrap that up for this episode because my dogs are goingapeshit.
So I gave you that challenge, really hope you'll do that and I hope you'll get back to me.

(17:28):
And if this information is resonating with you, this is part of my coaching program, thisis the kind of stuff we're talking about, but you can get a good majority of it on my free
mini course that you can get at realcoachbruce .com.
over half of the content that we go over in the program for you to start taking over,start taking on your own.

(17:52):
And I think it is a really powerful resource.
And I think if this resonates with you, that is the next step that I think will reallyhelp you start to move the needle and do some important things in your business.
That is it for me today.
I hope you have a fantastic week and I will talk to you next week.

(18:14):
Thanks for listening.
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