B2B Tech Marketing Talks

B2B Tech Marketing Talks

Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily. So, tune in and join us for a stimulating and engaging conversation about B2B tech marketing!

Episodes

January 17, 2024 39 mins

The theme of our fifth podcast episode is Content Marketing and the CTO.

Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software.

Summary

Anthony Spiteri shares his origin story and career progression, from starting in tech support to becoming a regional CTO...

Mark as Played

The theme of our fourth podcast episode is Podcasting for B2B Tech.

Joining our host Jeremy Balius to discuss all things B2B podcasting is Alisa Manjarrez, Managing Director of Stories Bureau.

As a former marketing executive and current Managing Director of Stories Bureau, a B2B creative agency, Alisa specializes in award-winning digital storytelling, brand strategy, podcasts, and product launch campaigns.

At Stories Bureau, she’s ...

Mark as Played

The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business mod...

Mark as Played

Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament.

The theme of this second episode is Selling To And Through Partners.

Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders.

Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growt...

Mark as Played

Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament.

The theme of this first episode is Partner Enablement.

Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8.

James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a cloud marketplace ecosystem.

Enjoy ...

Mark as Played

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