B2B Tech Marketing Talks
Welcome to B2B Tech Marketing Talks podcast presented by Filament. This series is tailored specifically for B2B marketing leaders working in the technology industry. In each episode, we will bring you insightful interviews with leading marketing and channel leaders. Our engaging conversations cover a range of topics related to B2B tech marketing, including the latest B2B marketing trends, effective partner marketing strategies, data-driven marketing and best practices for channel marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily. So, tune in and join us for a stimulating and engaging conversation about B2B tech marketing!
Episodes
Joining our host Jeremy Balius to discuss all things buyer personas is Naomi Soman, Founder of Storylogick Consulting.
Summary
In this conversation, Naomi Soman discusses the importance of redefining buyer personas in the marketing world. She emphasizes the need to move away from the traditional approach of creating detailed profiles based on demographics and instead focus on understanding the problems, goals, and dreams of the tar...
The theme of our eighth podcast episode is Channel Strategy. Joining our host Jeremy Balius to discuss all things channel strategy is Harald Horgen, Founder of The York Group.
Summary
In this conversation, Harald Horgen discusses his background in channel development and the evolution of the channel business model. He highlights the importance of cultural transformation in channel strategy and the challenges of navigating differen...
The theme of our seventh podcast episode is Market Development Funds (MDF). Joining our host Jeremy Balius to discuss all things MDF is Liliana Grisales, Global MDF Business Owner at Schneider Electric.
Summary
In this conversation, Liliana Grisales shares insights into the world of MDF programs and channel incentives. Liliana discusses her background and career journey, highlighting her diverse roles at Schneider Electric. She em...
The theme of our sixth podcast episode is B2B Tech Sales Enablement.
Joining our host Jeremy Balius to discuss all things sales enablement is Ed Badawi, Founder & CEO of Sales Inc.
Summary
In this conversation, Ed Badawi, shares insights on understanding sales cycles, content deployment, and the mindset of salespeople. He emphasizes the importance of aligning sales and marketing teams and tells the story of his journey in the ...
The theme of our fifth podcast episode is Content Marketing and the CTO.
Joining our host Jeremy Balius to discuss all things content marketing in the context of the CTO's role is Anthony Spiteri, Regional CTO for APJ, Product Strategy, and Lead Cloud and Service Provider Technologist for Veeam Software.
Summary
Anthony Spiteri shares his origin story and career progression, from starting in tech support to becoming a regional CTO...
The theme of our fourth podcast episode is Podcasting for B2B Tech.
Joining our host Jeremy Balius to discuss all things B2B podcasting is Alisa Manjarrez, Managing Director of Stories Bureau.
As a former marketing executive and current Managing Director of Stories Bureau, a B2B creative agency, Alisa specializes in award-winning digital storytelling, brand strategy, podcasts, and product launch campaigns.
At Stories Bureau, she’s ...
The theme of this third episode is Opportunities in the Channel. Joining our host Jeremy Balius to discuss all things channel landscape is Jay McBain, Chief Analyst at Canalys. Canalys is the world's leading analyst firm with a distinct focus on channels, partnerships, alliances, and ecosystems. The 24-year-old market analysis firm strives to guide clients on the technology industry's future and to think beyond the business mod...
Welcome to the second episode of B2B Tech Marketing Talks, presented by Filament.
The theme of this second episode is Selling To And Through Partners.
Joining our host Jeremy Balius to discuss all things partner sales is Bryan Williams, Founder of Hockey Stick Advisory and the Co-Head of APAC for Partner Leaders.
Bryan works with ambitious Tech Founders, C-Suites and Partner Leaders to develop and deploy effective partner-led growt...
Welcome to the first episode of B2B Tech Marketing Talks, presented by Filament.
The theme of this first episode is Partner Enablement.
Joining our host Jeremy Balius to discuss all things partner enablement is James Davis, Director of Academy Asia at Pax8.
James brings a refreshing view and deep insight on what it means to build and deliver partner enablement programs in channel programs or in a cloud marketplace ecosystem.
Enjoy ...
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