13. Automating B2B Tech Marketing with Brandi Starr (Tegrita)

The theme of our 13th podcast episode is Automating B2B Tech Marketing.

Joining our host Jeremy Balius to discuss all things content market automation is Brandi Starr from Tegrita.

Summary

Brandi Starr, COO of Tegrita, shares her journey in B2B marketing and the power of marketing automation. 

She emphasizes the importance of personalization and the need to move away from one-size-fits-all campaigns. 

Brandi discusses the common challenges organizations face with marketing automation, such as resource constraints, funnel problems, and data flow issues. She highlights the need for a strategic approach and the importance of mapping out the communication journey. 

Brandi also explains the benefits of marketing automation, including scalability, targeted messaging, and brand recognition. She concludes by describing the marketing automation nirvana, where every contact receives the right message at the right time.

Key Takeaways

• Marketing automation requires a strategic approach and mapping out the communication journey.
• Common challenges with marketing automation include resource constraints, funnel problems, and data flow issues.
• Marketing automation offers benefits such as scalability, targeted messaging, and brand recognition.
• Moving towards personalization and away from one-size-fits-all campaigns is crucial for success.
• The marketing automation nirvana is when every contact receives the right message at the right time.

About Brandi Starr

Brandi Starr is a marketing powerhouse with over 20 years of experience shaking up B2B and B2B2C companies. 

As COO at Tegrita, a consultancy that unlocks the power of email, she's all about transforming processes, enhancing go-to-market strategies, and ensuring smooth customer experiences. 

Named one of the Top 50 Women in MarTech, Brandi blends strategic vision with operational savvy. She's also the co-author of "CMO to CRO" and the host of the Revenue Rehab podcast, known for turning ideas into action and inspiring others in the marketing world.

Connect with Brandi on LinkedIn: https://www.linkedin.com/in/brandistarr/ 

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B2B Tech Marketing Talks is a podcast bringing you insightful conversations with leading marketing and channel leaders about B2B tech marketing. Our goal is to provide you with valuable insights, fresh perspectives and practical advice from experienced marketing leaders who have successfully navigated the challenges you face daily as a B2B tech marketer.

For more about Filament, visit our B2B tech marketing agency and discover our digital marketing services. 

Follow Filament on LinkedIn.  

Connect with Jeremy Balius.