Base Coat Brainiac Podcast
Brought to you by the Team at Base Coat Marketing. The Base Coat Brainiac Podcast has one objective: To help Painting Business Owners generate more FREEDOM in their life and business.
Episodes
Join industry veteran Ben Landusky as he reveals the proven blueprint that transformed Foothills Painting from a startup to an 8-figure powerhouse. With over a decade of experience revolutionizing painting businesses, Ben shares the exact systems, mindsets, and strategies that break through revenue plateaus. 🔑 Discover high-value insights on:
- Building the organizational...
Zack shares how he’s grown a full-service residential and commercial painting company that’s grounded in reliability, customer care, and trend-forward solutions.
A proud PCA member and last year’s EXPO winner, Zack talks about what it takes to stay relevant, build trust, and deliver results that speak for themselves.
Tune in for a down-to-earth, honest look at what it takes to build a modern painting business with a personal touch...
What happens when a master craftsperson, Army vet, and industry leader takes over the mic? In this episode, Nick Slavik shares how painting contractors can flip the script on marketing and redefine what it means to lead in this industry.
Nick is the Proprietor of Nick Slavik Painting & Restoration Co. and the host of Ask a Painter Live, a weekly show running for over 8 years. His company—now in its 17th year—employs 40+ people ...
What happens when business success is rooted in something deeper than profit? In this episode, we sit down with John Steigleder, owner of Good Neighbor Painting, to explore how strong leadership, faith, and a sense of purpose have shaped his company—and inspired a movement. You'll hear: 👉 How John built a thriving painting business around faith and community 👉 What “painting like a neighbor” really means—and why it matters 👉 The...
In this episode, we sit down with Marcus Sheridan, pioneer of the revolutionary "They Ask, You Answer" marketing philosophy, to explore how painting contractors can completely disrupt their local markets. Marcus breaks down his proven content marketing approach that transformed his struggling pool company into an industry leader during the 2008 recession. You'll learn:
👉 How answering customer questions transparently creates mass...
In this episode, Israel Vargas, founder of West Pro and Sons, shares his powerful journey from immigrant to successful business owner.
He discusses why painters deserve more recognition and better pay, the importance of running a business with strong core values, and how to build a supportive community that elevates everyone.
You'll learn:
👉 Why painters should be valued and compensated fairly
👉 How to run a business with integri...
In this episode, we're thrilled to have Dan Antonelli, President and Founder of KickCharge Creative, one of the leading contractor branding agencies, share his insights on making your painting business stand out in a crowded market.
Dan has helped countless contractors craft brands to not only look professional but also connect with the right clients—and now, he’s sharing his secrets with you.
🌟 What You'll Learn:
✦ The Power ...
In this episode, I sit down with Gabby Torres, Marketing Director, and Jill Waters, Director of Digital Adoption from Sherwin-Williams, to discuss how the Sherwin-Williams Pro+ App, Website, and Job Board can make running your Painting Business easier. Gabby and Jill share valuable tips to help you utilize these tools and resources in your sales process to increase close rates! Did we mention it’s all FREE? Whether you're aiming to...
This episode features Ryan Naylor, CEO of Viva HR. We'll discuss how to tackle hiring challenges, such as finding A-Player candidates without breaking the bank and ensuring they fit your company culture. We'll also discuss hiring costs, candidate quantity and quality, and the role of AI in the hiring process. Don't miss this episode!
In this episode, we'll talk about the ups and downs of growing a $2 million painting business.
We'll hear from Matt Mason, the owner of A&A Painting (facebook.com/paintillinois), who spent 10 years in the Marine Corps before venturing into the painting business in 2013.
Starting with less than $14,000 in gross revenue in the first year, he aims to surpass $2.5 million this year!
Don't miss this special podcast episode on The Art of Profitable Commercial Painting with Matt Kuyper from Harpeth Painting!
🎙️ The Art of Profitable Commercial Painting
🌐 www.basecoatmarketing.com/podcast
Prepare for an exciting new podcast episode with Alex Corral and Aiden Smith!
They'll share valuable insights on how to launch a successful cabinet painting business or add cabinet painting services to an existing business. Don't miss out on this must-watch/listen episode for all aspiring entrepreneurs and business owners in the painting industry.
🎙️ Getting Into the Cabinet Painting Business
🌐 www.basecoatmarketing.com/podcast
Get ready for an exciting episode featuring Zach Kenney from @zkpainting. He's sharing his secrets to generating over $5 million in revenue through Instagram. 💰 Don't miss out on this valuable opportunity to learn from a successful entrepreneur. 🎙️ Using Social Media to Drive Revenue 🌐 www.basecoatmarketing.com/podcast
Meet Dave Carroll, the founder of DOPE Marketing.
After phasing himself out of his own profitable home service business, he made the decision to take all that he learned and help other businesses grow.
www.basecoatmarketing.com/podcast
What does it take to build an $8M Residential and Commercial Painting Business outside of Nashville, Tennessee?
Get in the weeds with Maggie Kuyper as we discuss the trials and tribulations of entrepreneurship, what it takes to build a team, financial forecasting, and the benefits of commercial work!
www.basecoatmarketing.com/podcast
🎙️ Tune in to our latest episode of #BrainiacPodcast! Join us as we chat with Michelle Jeppesen, the brains behind Jill’s Office, as she spills the beans on how to convert calls to cash without the overhead of a full-time employee. Get ready for #salesinsights and #housepainting tips to level up your game as we head into the Spring Season! 🚀
www.basecoatmarketing.com/podcast
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