Welcome to the Being Better Everyday podcast!
In this episode, we’re kicking off our small business series with a crash course on SEO—search engine optimization! I’m Julie Wenzlick, your host, and today we’re breaking down SEO so you can see why it matters for your business and how to measure your site’s performance using free tools.
I’ll also be sharing my own story—from a virtual assistant to becoming SEO-savvy—while shedding some light on keywords, SEO myths, and common mistakes I see in web design. We’ll talk about the must-know parts of SEO like on-page, off-page, and technical SEO, and why they matter for boosting your website’s visibility.
Plus, we’ll dive into the key metrics to track—organic traffic, keyword rankings, backlinks, bounce rate—and the free tools you need to keep tabs on your SEO, including Google Search Console, Google Analytics, Bing Webmaster, and more.
Whether you’re just starting or you’re a seasoned entrepreneur, this episode is packed with tips and resources to help you optimize your website and show up where it counts online.
Tune in and let's dive into SEO together!
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