Why should software vendors take a channel-first approach with their go-to-market strategy? According to veteran channel executive Meg Brennan, the benefits are substantial, and everything runs smoother with a solid distribution network and quality partners. In this episode, the respected channel executive joins host Frank Vitagliano to discuss dynamic changes in the industry, from workforce diversity and mentoring opportunities to the evolving opportunities with digital transformation.
What financial and process burdens can distributors alleviate for vendors? Which resources are of most value to channel partners and suppliers? Get Meg and Frank’s insight on those topics in this installment of Beyond Distribution with GTDC
Looking for more valued industry resources (and additional podcast episodes? Visit the GTDC Knowledge Hub at https://gtdc.org/knowledge-hub/.
Popular Podcasts
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.
Therapy Gecko
An unlicensed lizard psychologist travels the universe talking to strangers about absolutely nothing. TO CALL THE GECKO: follow me on https://www.twitch.tv/lyleforever to get a notification for when I am taking calls. I am usually live Mondays, Wednesdays, and Fridays but lately a lot of other times too. I am a gecko.
The Joe Rogan Experience
The official podcast of comedian Joe Rogan.