In this episode we are talking all about purchaser profiling. How well do you know the people buying from you? On average how long are they on your list before they buy? What was the first thing they did when they came onto your list? Do they actively open your newsletter? We'll be covering how I approach understanding purchaser data to better inform our customer journey and marketing strategies. Links from episode Link to the free purchaser profiler spreadsheet Segmetrics for advanced tracking Follow me on Instagram
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