What They're NOT Telling You About the News Industry? In this episode of the Beyond the Wealth Podcast, host Andres Sanchez interviews Billy Carney, co-founder of Roca News and a Forbes 30 Under 30 honoree. Billy shares his journey from working in investment banking to launching a groundbreaking news platform with a mission to provide unbiased and accessible news for a younger generation. Roca News has become a leader in the media space by breaking away from traditional formats and embracing innovative strategies across social media and newsletters. Billy provides a behind-the-scenes look at the challenges, breakthroughs, and lessons learned while building a modern media company. What You’ll Learn in This Episode: - How Billy transitioned from Wall Street to co-founding Roca News - The keys to growing a media company in a competitive and evolving industry - Insights into leveraging social media platforms like Instagram and YouTube for growth - The challenges and opportunities in monetizing news content - Why niching down can be a game-changer for startups Who Should Watch: This episode is perfect for aspiring media entrepreneurs, founders, and anyone curious about building a sustainable brand in the digital age. Whether you're in media or another industry, Billy’s insights will inspire and inform your next steps. Subscribe for More: Join us for engaging conversations with top founders and innovators. Hit subscribe to stay updated on strategies for success. -------------------------------------------- Connect with Billy: LinkedIn: https://www.linkedin.com/in/billy-carney-02a041152/ Roca News: https://www.rocanews.com/ Connect with Andres: Twitter: https://x.com/_Andres_Sanch_ Instagram: https://www.instagram.com/beyondthewealthpod/ -------------------------------------------- Contents of the video 00:00 Investment bankers quickly transition to new careers. 04:59 Media industry's competitive, tough to monetize. Adapt. 06:51 DC apartment became our startup office headquarters. 09:45 Breakthrough came by posting content on Instagram. 13:02 Luck and persistence led to eventual success. 18:33 Video content attracts advertisers faster than newsletters. 21:39 Verify followings' authenticity; take promotional risks. 25:10 Shorts subscribers don't convert well to long-form. 28:00 Create long YouTube content to earn revenue. 30:57 Video skyrocketed, gaining views and subscribers rapidly. 36:07 True success requires perseverance, not overnight fame. 38:26 Build a specific niche to attract followers. 41:08 Niche audiences enhance monetization for advertisers. 45:18 Thank you, Billy, for sharing media insights.
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