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June 24, 2025 37 mins
The Importance of Your Author Brand

This week's show is all about your author brand and Colleen is main character of this week's show. Colleen begins with her third segment in the Building Your Author Brand series. Miss out on the first two episodes? Check out the links below! 

Then, in our Guest Interview segment Colleen talks with designer AK Westerman. AK is a book cover artist and she talks with Colleen about her love of art, the way she works with authors, and much more.

Conversations with Colleen Building Your Author Brand Part 3

Colleen continues her series on how authors can build a better brand. This week, Colleen talks about the importance of building your own email list. She talks about how you can begin collecting your reader's emails for future communication. Plus, she talks about some of the features within the many email marketing platform that you should consider when selecting which one to use. 

Guest Interview AK Westerman

This week, Colleen talks with designer and artist AK Westerman. AK works with authors on creating their book cover. From the initial stages, AK works alongside authors to create a stellar book cover that is the perfect match for their story.   

Timestamps

Conversations with Colleen: Building Your Author Brand Part 3 (2:13)

Guest Interview: AK Westerman (9:34)

The Author's Voice Links  Episode Links

Building Your Author Brand Part 1

Building Your Author Brand Part 2 

AK Westerman Links

Website - Instagram - Facebook

External Links

NOW ON SALE! - The Write Way: Conversations with Publishing Pros

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Watch all of our Biz Buzz segments and more on YouTube

Learn more about The Author's Voice on our website: theauthorsvoice.org

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