66. Stop Creating Content from Scratch: How to Turn 1 Client Project Into Months of Marketing with Shayna Lloyd

Creating content shouldn’t take over your entire business. If you feel like marketing is a full-time job on top of your actual work, this episode is for you.

In this conversation, we break down a sustainable system for turning one client project into weeks (or even months!) of content. We’re talking long-form-first marketing, making the most of short-form video, and how to create content for multiple platforms without overwhelm.

Shayna Lloyd is a Montana-based traveling photographer and videographer known for her signature vlog-meets-indie-film storytelling style. Through her business, Montana Diaries, and her community, Hey Thriver, she helps creative entrepreneurs simplify their content strategy and turn everyday client work into high-converting marketing systems. 

Shayna’s approach is refreshingly down-to-earth, with an emphasis on ease, intention, and results. Her work has helped service providers build content libraries that actually attract the right clients—without spending every waking hour online!

 

Click play to learn:

• Why long-form, searchable content should be the foundation of your marketing
• Shayna’s step-by-step system for building content campaigns that align with your revenue goals
• How to repurpose your client work into dozens of content pieces without sounding repetitive
• The secret to making batching actually work (even if you’re short on time)
• How AI can support your content process—without sounding like a robot
• The mindset shift you need if you’re still in the “throw spaghetti at the wall” stage

 

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Full show notes and links from this episode