We're getting scrappy this week to nerd out over marketing practices that don't require big budgets or large staffs. OrderCounter's Crystal Barrineau suggested this topic and volunteered her expertise as a scrappy marketer! Our own James Korte joins her for a valuable conversation about why marketing matters, real examples of simple-but-effective campaigns, and how to turn who you already are into a brand. It's the episode that's collecting Monopolists' Tears.
Around the Nation: Check out the BlueStar Webinar series!
#VARValue - How do OrderCounter's scrappy marketing strategies help them connect with channel partners and end users?
On Our Radar
Crystal - The Astronomer CEO Coldplay scandal
James - ChatGPT agent & ElevenLabs
Dean - Sweaty corn
John - Artificial blood
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