84. The Secret Language of High-Value Clients: How to Attract Dream VA Gigs & Get Paid What You're Worth!

In this episode of Booked Out with Bre, I'm spilling the tea on how to attract and book high-value virtual assistant clients – the ones who truly value your expertise, don't haggle on rates, and become long-term partners! This is the pre-party to my upcoming 3-day program, 1% VA, and trust me, it's juicy!

I'm sharing a recent "aha!" moment from my VA agency where multiple powerhouse clients, back-to-back, described the exact same qualities they look for in a VA. It's not just about tasks; it's about speaking their language – the language of outcomes, ROI, and strategic growth.

Here’s what you’ll learn:

• The critical difference between "task language" (what most VAs use) and "outcome language" (what high-value clients actually want to hear).

• How to shift your mindset and own your expertise, even if you're new to the VA world.

• My "executive terminology" swaps: simple word changes that instantly elevate your perceived value (e.g., "optimize" instead of "organize").

• The power of positioning: how to present yourself as a strategic partner, not just an order-taker.

• A 3-step messaging makeover framework to transform how you talk about your services and attract dream clients.

• Why vision painting and tapping into your clients' emotions is more effective than just listing tasks.

• A loving "love and shove" to upgrade your portfolio and services today.

If you're tired of attracting clients who undervalue your work or are ready to step into your power as a 1% VA who commands premium rates, this episode is your permission slip to go bigger. Let's dive into the secret language of high-value clients!

 

Episode Outline:

• Introduction: Welcome to Mom XVA & Redefining Motherhood (01:51)

• Bree's Story: Finding the VA Industry & Building a Booked-Out Business (02:40)

• The Inspiration for Today's Topic: What High-Value Agency Clients Really Want (05:36)

• The Pattern: Clients Seeking VAs Who Manage Up & Offer Strategic Insight (07:02)

• This Conversation is For YOU: The Self-Led, Ambitious VA (10:44)

• Task Language vs. Outcome Language: The Core Difference (11:44)

• Examples of Task Language (What to Avoid) (12:33)

• High-Value Clients Think in Terms of Outcomes: Revenue, Time Savings, Growth, ROI (13:35)

• Shifting Your Mindset: From What You Do to the Outcomes You Provide (14:22)

• Executive Terminology Swaps: Elevate Your Language (14:50)

• The 1% VA Difference: Bringing Strategy to Tasks (20:03)

• Positioning vs. Messaging: Understanding the Difference (21:41)

• Positioning: Who You Are & Your Strategic Place in the Market (21:50)

• Elevating Your Identity: You ARE the Thing (22:30)

• Positioning Examples: Level 1, Level 2, and Strategic Partner VAs (23:50)

• Strategic Partner Language: "Based on my analysis," "I recommend," "This will drive..." (25:15)

• Messaging: How You Communicate Who You Are (26:56)

• Messaging Makeover Framework for Your VA Services: (27:23)

• Homework: Implement These Shifts Today! (32:41)

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