Mark W Schaefer is a master at marketing and human connection. The two go hand-in-hand. Marketing is nothing without human connection and he drives this point hard in most of his books. The first book of his that I read and discussed with him is Cumulative Advantage and the second one was Marketing Rebellion.
Mark truly has a way of writing to a specific audience so it feels like he is writing directly to you. He is a believer in not writing fluff. He gets to the point which is sure to pack a punch. Each of his books solves a problem and provides stories and examples to help clarify them.
I highly recommend picking up his books:
Marketing Rebellion: https://www.amazon.com/Marketing-Rebellion-Most-Human-Company/dp/0578419866
Cumulative Advantage: https://www.amazon.com/Cumulative-Advantage-Momentum-Business-Against/dp/
Visit Mark's Website:
Visit Mark's Social Media:
LinkedIn: https://www.linkedin.com/in/markwschaefer
Twitter: https://twitter.com/markwschaefer?lang=en
Instagram: https://www.instagram.com/markwschaefer/?hl=en
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