All Episodes

January 30, 2025 23 mins

In Episode 32 of the Brand Slam podcast, co-hosts Steve Rosa and Joe Kayata are joined by Shelle Santana, Ph.D., assistant professor of marketing at Harvard Business School and Bentley University, to uncover the secrets behind Super Bowl commercials—just in time for the big game next weekend. Shelle shares how brands use the big game to connect with over 100 million viewers, crafting stories that tap into our emotions and resonate long after the final whistle.

Shelle dives into how social media has transformed the Super Bowl advertising landscape. Platforms like X and Instagram let brands engage directly with fans as their ads air, creating real-time buzz—or backlash. It’s no longer about the ad itself, but about the conversation that it sparks online and in living rooms around the world. And with stakes this high, at $7 million-plus per 30-second spot, every moment matters.

The conversation also highlights the strategy of releasing teasers before the game, a move that can generate early buzz but risks taking away the joy of seeing an ad for the first time during the event. Whether you are in it for the commercials, the halftime show, or the game itself, this episode will have you thinking about Super Bowl ads in a whole new light.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.