All Episodes

May 2, 2025 27 mins

From the gridiron to the vineyard, Will Blackmon is redefining what it means to build a second act rooted in authenticity and excellence. Dubbed the “NFL Wine Guy,” he’s on a mission to make wine more approachable, inclusive, and unforgettable. That philosophy drives every facet of his brand, from curated experiences through his concierge service, The Wine MVP, to the debut of his Blackmon Cellars Napa Valley Red Blend.

On this episode of Brand Slam, hosts Joe Kayata and Mary Sadlier explore Will’s journey from professional athlete to wine entrepreneur. He shares how a curiosity sparked during his NFL days evolved into a credentialed passion grounded in education, expertise and a desire to bridge the gap between luxury wine and everyday consumers. He also opens up about the challenges of life after football and the importance of intentional reinvention.

Will isn’t just putting his name on a bottle. With training from the Court of Master Sommeliers and multiple certifications, he’s earned real credibility in the wine world. For him, mastering the craft was essential to building trust and creating something with staying power. The Wine MVP started as a way to help athletes and professionals explore wine without pressure or pretense. With Blackmon Cellars, he’s now producing his own wine, a natural progression for someone who values connection, hospitality and excellence in every pour.

 For Will, success off the field means finding purpose, staying curious and putting in the work—just like he did on every game day.

Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.

Mark as Played

Advertise With Us

Popular Podcasts

Stuff You Should Know
Dateline NBC

Dateline NBC

Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com

On Purpose with Jay Shetty

On Purpose with Jay Shetty

I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!

Music, radio and podcasts, all free. Listen online or download the iHeart App.

Connect

© 2025 iHeartMedia, Inc.