When people think about healthcare marketing, they often picture numbers—safety stats, product specs and clinical data. But behind every hospital decision is a person who cares. A nurse focused on keeping patients safe. A doctor working for better outcomes. An administrator trying to build a healthier, more supportive environment. Healthcare is personal—and the marketing behind it should be too.
That’s what Episode 39 of the Brand Slam podcast is all about. Co-hosts Steve Rosa and Joe Kayata talk with Nuno Azeredo, Vice President of Global Marketing at Advanced Sterilization Products (ASP). Nuno has a unique background: he’s worked on well-known consumer brands like Kleenex and held leadership roles in healthcare companies like Baxter and Hill-Rom. He understands both the heart and the science behind marketing.
In this episode, Nuno shares how emotion plays a big role in healthcare marketing—even when you’re selling something as technical as sterilization systems. It’s easy to focus on features and facts, but the strongest brands connect with people. They speak to how a product helps real patients, real caregivers and real lives.
Nuno also talks about the power of context—understanding where your customer is, what they’re feeling and what they need in the moment. It’s a powerful reminder for marketers: even in complex, technical industries, the best brands lead with empathy and real human connection.
Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.
Las Culturistas with Matt Rogers and Bowen Yang
Ding dong! Join your culture consultants, Matt Rogers and Bowen Yang, on an unforgettable journey into the beating heart of CULTURE. Alongside sizzling special guests, they GET INTO the hottest pop-culture moments of the day and the formative cultural experiences that turned them into Culturistas. Produced by the Big Money Players Network and iHeartRadio.
Dateline NBC
Current and classic episodes, featuring compelling true-crime mysteries, powerful documentaries and in-depth investigations. Follow now to get the latest episodes of Dateline NBC completely free, or subscribe to Dateline Premium for ad-free listening and exclusive bonus content: DatelinePremium.com
24/7 News: The Latest
The latest news in 4 minutes updated every hour, every day.