In Episode 26 of the Brand Slam Podcast, co-host Steve Rosa and (add)ventures President Mary Sadlier explore the impactful world of corporate social responsibility (CSR), featuring insights from Joanne Dwyer, vice president of Corporate Communications and CSR at PetSmart. This episode sheds light on the strategic significance CSR plays in defining brand identity and cultivating consumer trust.
Joanne explains strategies for embedding CSR into PetSmart’s business framework, emphasizing the importance of making sustainable choices accessible for consumers. She highlights how PetSmart’s passionate workforce, fueled by a shared love of pets, drives initiatives that differentiate the company in a competitive market. This shared passion helps to create a deep bond between employees and customers, strengthening the community around the brand.
Reflecting on her previous experience, Joanne provides insights from the bold corporate decision to eliminate tobacco products at CVS Health. The initiative underscores the impact of aligning actions with core values.
Focusing on how shared passions and CSR combine to strengthen brand-consumer relationships, Joanne shares key strategies for brands aiming to deepen their impact. The episode offers valuable insights into crafting and communicating CSR narratives that build authentic connections and foster consumer loyalty.
Interested in a particular topic or want to be a guest? Contact us at brandslam@addventures.com.
Popular Podcasts
On Purpose with Jay Shetty
I’m Jay Shetty host of On Purpose the worlds #1 Mental Health podcast and I’m so grateful you found us. I started this podcast 5 years ago to invite you into conversations and workshops that are designed to help make you happier, healthier and more healed. I believe that when you (yes you) feel seen, heard and understood you’re able to deal with relationship struggles, work challenges and life’s ups and downs with more ease and grace. I interview experts, celebrities, thought leaders and athletes so that we can grow our mindset, build better habits and uncover a side of them we’ve never seen before. New episodes every Monday and Friday. Your support means the world to me and I don’t take it for granted — click the follow button and leave a review to help us spread the love with On Purpose. I can’t wait for you to listen to your first or 500th episode!
Crime Junkie
Does hearing about a true crime case always leave you scouring the internet for the truth behind the story? Dive into your next mystery with Crime Junkie. Every Monday, join your host Ashley Flowers as she unravels all the details of infamous and underreported true crime cases with her best friend Brit Prawat. From cold cases to missing persons and heroes in our community who seek justice, Crime Junkie is your destination for theories and stories you won’t hear anywhere else. Whether you're a seasoned true crime enthusiast or new to the genre, you'll find yourself on the edge of your seat awaiting a new episode every Monday. If you can never get enough true crime... Congratulations, you’ve found your people. Follow to join a community of Crime Junkies! Crime Junkie is presented by audiochuck Media Company.
Cardiac Cowboys
The heart was always off-limits to surgeons. Cutting into it spelled instant death for the patient. That is, until a ragtag group of doctors scattered across the Midwest and Texas decided to throw out the rule book. Working in makeshift laboratories and home garages, using medical devices made from scavenged machine parts and beer tubes, these men and women invented the field of open heart surgery. Odds are, someone you know is alive because of them. So why has history left them behind? Presented by Chris Pine, CARDIAC COWBOYS tells the gripping true story behind the birth of heart surgery, and the young, Greatest Generation doctors who made it happen. For years, they competed and feuded, racing to be the first, the best, and the most prolific. Some appeared on the cover of Time Magazine, operated on kings and advised presidents. Others ended up disgraced, penniless, and convicted of felonies. Together, they ignited a revolution in medicine, and changed the world.