Brands Made Meaningful
Brands Made Meaningful is a series of conversations with the team at Sussner about purposeful branding and a brand’s role in inspiring unity, identity, and powerful change for growth-minded organizations. Too many organizations and marketing leaders struggle with their branding and marketing and often focus on solving symptoms instead of the problems. This podcast is about uncovering and identifying the issues and having conversations meant to inform and inspire business leaders looking to have a brand that helps them communicate, differentiate and engage. For more on Sussner, visit sussner.com.
Episodes
Derek and Tucker discuss how to strengthen your culture through brand analysis and club perception.
For more information, visit us at: www.sussner.com
Derek and Tucker are joined by Amy Dailey to discuss the intersection between club branding and marketing from the perspective of a member. For more information, visit us at: www.sussner.com
Derek and Tucker discuss the intricacies and challenges of creating and maintaining perception in the private club industry. For more information, visit us at: www.sussner.com
Derek and Tucker are joined by Drew Rogers, a seasoned golf course architect, to explore the intricate relationship between golf course design, identity, and culture. For more information, visit us at: www.sussner.com To learn more about Drew Rogers:
https://www.jdrewrogers.com/ https://www.linkedin.com/in/drewrogers1/ https://www.instagram.com/drewrogers8499/Derek and Tucker break down unique approaches to applying your brand to your marketing to attract the right fit. For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Craig Pratt to discuss finding the courage to challenge the status quo. For more information, visit us at: www.sussner.com
Derek and Tucker take a look at steps you can take to ensure you aren't selling your club short. For more information, visit us at: www.sussner.com
Chris Coulter, Vice President of Club Consulting with the McMahon Group, joins Derek and Tucker to discuss the intersection of branding and consulting in the private club space. For more information, visit us at: www.sussner.com
Derek and Tucker dive into the differences between generational club members, their wants and needs, and how to balance out expectations across the board for a more intentional future.
For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Tom Wallace, Partner at KKandW, to shed light on recruitment practices and employee retention for managers looking to grow and cultivate the workplace.
For more information, visit us at: www.sussner.com
Derek and Tucker finding the right opportunities to reinvent your brand and how to express your brand with crystal clear clarity. For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Don Kovacovich, the General Manager for The Club at Golden Valley, to discuss their rebranding with the team at Sussner. https://www.theclubgv.com/
For more information, visit us at: www.sussner.com
Derek and Tucker analyze how to approach your separate audiences with unified messaging through value propositioning. For more information, visit us at: www.sussner.com
Derek and Tucker are joined today by Jackie Carpenter, author of People First. For more on Jackie and People First check out: https://threeandjackie.com/ For more information, visit us at: www.sussner.com
Derek and Tucker discuss when to celebrate milestones and how to best utilize your history while looking towards the future. For more information, visit us at: www.sussner.com
Derek and Tucker have the pleasure to speak with Ricky L. Potts Jr. about how powerful moments can be for your club members. For more information, visit us at: www.sussner.com
Derek and Tucker discuss pivotal key moments in your legacy and how to transform your story through renovation. For more information, visit us at: www.sussner.com
Derek and Tucker highlight how your members relate to your club and branding. For more information, visit us at: www.sussner.com
Derek and Tucker discuss the challenges their client's have moved through when approaching differing styles of branding. For more information, visit us at: www.sussner.com
Derek and Tucker take a look back on logos they've designed over the years and explain the strategic reasons behind their choices. For more information, visit us at: www.sussner.com
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